作者 | AICon 全球人工智能开发与应用大会 策划 | 罗燕珊 编辑 | 宇琪 当大模型从通用技术探索深入产业场景，搜索、广告与推荐系统作为连接用户需求与业务价值的 核心链路，正迎来全链路智能重构。那么，生成式推荐真正落地后的关键挑战是什么？又应该如 何解决？ 近日 InfoQ《极客有约》X AICon 直播栏目特别邀请了 京东内容推荐架构负责人颜林 担任主持 人，和 荣耀 AI 算法专家冯晓东、京东算法总监张泽华、中科大计算机学院副教授王皓 一 起，在 AICon 全球人工智能开发与应用大会 2025 北京站 即将召开之际，共同探讨生成式推 荐的落地洞察。 部分精彩观点如下： 完整直播回放可查看： https://www.infoq.cn/video/0ViWrdqyQwNvO7TdQpyD 以下内容基于直播速记整理，经 InfoQ 删减。 行业真正做到端到端的统一 pipeline 仍有较大差距，更多工作还是在 pipeline 的单点与大模型 结合。 搜广推场景中的 scaling law 依然成立，并且仍在快速上升阶段。 低价值场景用小模型覆盖，高价值场景用大模型争取额外收益。 不应拘泥于某项技术 ...

Joining us now with more, Michael Nathansson, founding partner, senior research analyst at Moffett Nathansson. Michael, thank you very much for joining us. You have argued, I believe, on this very program and in your research, that Alphabet should be the most valuable company in the world.Why. >> Thanks for having me. It's an AI winner, right.I think what people are starting to wake up to is that their infrastructure advantage lets them invest in AI more efficiently than almost any other company. Right, Bri ...

Cloudflare CEO Matthew Prince is urging regulators to rein in Google’s AI practices, arguing the tech giant’s dominance in search gives it an unfair edge in the AI race. https://t.co/uxUfwQUexV ...

AI Integration in Chrome - Google is rolling out its Gemini Assistant to all Chrome users in the US on Mac, Windows, and mobile devices [1] - Gemini will help users work seamlessly across tabs and apps, accessing YouTube, Maps, and Calendar without leaving the current page [1] - Agentic capabilities, such as scheduling meetings or ordering groceries, will be introduced in the coming months [1][2] Competitive Landscape - Startups like OpenAI and Perplexity are challenging Google's search monopoly [3] - Browsers have become the front line in the battle for AI dominance [2] Strategic Focus - Google intends to keep Chrome and its search business at the center of how billions of people access the internet [3] - Gemini will be available to businesses in the coming weeks via Google Workspace with enterprise-grade data protections [2]

Google's Stock Performance & Valuation - Alphabet's stock experienced a significant rise, up 39.12% since May 7th, following a favorable court ruling [1] - The stock is considered undervalued with a forward PE of approximately 22, lower than other Mag 7 companies like Amazon (32+ times) and Microsoft (32+ times) [4][6] - Analysts anticipate further upside potential, suggesting the company's market capitalization could exceed $3 trillion [8] - Nine target hikes were observed following the positive news [6] Impact of Antitrust Ruling - The court ruling removes a significant regulatory overhang, allowing Google to invest more freely in AI and other ventures [8][10] - The ruling is seen as a "clearing event" benefiting the entire AI sector by enabling Google to actively compete and spend [10] - The decision allows Google to potentially raise prices on services like Gmail without the same level of antitrust scrutiny [15] AI & Competition - Google is positioned as an AI beneficiary, with decades of experience and viable products, despite existing competition [4][5] - The ruling allows Google to defend against potential market share loss in search due to emerging AI technologies [12] - The valuation of Google's AI ventures, such as Gemini and Google Cloud, could increase significantly, potentially mirroring the growth of OpenAI's valuation to over $500 billion [9] Market Dynamics & Comparisons - Meta (Facebook) is presented as a comparable stock, with potential for multiple expansion and earnings growth similar to what Google may experience [19][20][22] - Rising long-term yields in the broader market may pressure long-duration stocks, including mega-cap tech companies [24][25]

Legal & Regulatory - A judge ruled Alphabet (Google's parent company) doesn't have to sell its Chrome browser [1] - The ruling addresses allegations that Google held an illegal monopoly in search [1] Market Reaction - Alphabet's shares experienced a pop in after-hours trading following the ruling [1]

Regulatory Action - Google will not be forced to break up its search business [1] - A federal judge has tentatively ordered other changes to the tech giant's business [1]

AI Strategy & Impact - Google is prioritizing AI by prominently featuring its AI mode tool, impacting billions of users [1] - AI mode replaces traditional search results with Gemini-generated summaries, disrupting the link economy for publishers, retailers, and advertisers [2] - This shift creates opportunities for companies like Cloudflare, which is blocking AI scrapers and seeking payment for content access [3][4] Market & Competitive Landscape - Cloudflare's stock is up over 70% this year, while Google's has declined by 6%, indicating a shift in the market [5] - Google's AI mode is a strategy to maintain its dominance, but its traditional foundations are changing, creating opportunities for competitors [5] Monetization & Future Challenges - Google's monetization strategy is being challenged as it disrupts its own search business with AI mode [4] - Publishers are fighting back against AI disruption through lawsuits and by requiring permission and payment for content access by chatbots [4]

Industry Trend - AI is impacting search traffic, potentially reducing revenue for publishers [1] Google's Response - Google launched Offerwall to help publishers increase revenue [1]

RT Robby Stein (@rmstein)AI Mode is coming to India – our first international expansion! Labs users in India can now start testing our most powerful AI search, designed to help with your toughest questions. Exciting times ahead for Search … stay tuned for more this summer. ...