Google's homepage is still the most visited website in the world and the tech giant just made a rare change putting AI much more front and center pushing its AI mode tool in front of billions of users. Dear Jabosa has more and why. Hi Dearra.Hey Kelly. So AI mode as you said yes it is right on the homepage. It looks like this that changes what billions of people see when they open their browser which is still the on-ramp for the entire internet.There it is right there. This has major ramifications for the A ...

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch https://t.co/np54EvzLjW ...

RT Robby Stein (@rmstein)AI Mode is coming to India – our first international expansion! Labs users in India can now start testing our most powerful AI search, designed to help with your toughest questions. Exciting times ahead for Search … stay tuned for more this summer. ...

Core Viewpoint - The article discusses the significant impact of large models on recommendation systems, emphasizing that these models have already generated tangible benefits in the industry rather than focusing on future possibilities or academic discussions [1]. Group 1: Impact of Large Models on Recommendation Systems - Large models have transformed the way knowledge is learned, shifting from a closed system reliant on internal data to an open system that integrates vast external knowledge [4]. - The structure of large models, typically based on transformer architecture, differs fundamentally from traditional recommendation models, which raises questions about whether they can redefine the recommendation paradigm [5]. - Large models have the potential to create a "new world" by enabling personalized content generation, moving beyond mere recommendations to directly creating tailored content for users [6]. Group 2: Knowledge Input Comparison - A comparison highlights that large models draw knowledge from an open world, while traditional systems rely on internal user behavior data, creating a complementary relationship [7]. - Large models possess advantages in knowledge quantity and embedding quality over traditional knowledge graph methods, suggesting they are the optimal solution for knowledge input in recommendation systems [8]. Group 3: Implementation Strategies - Two primary methods for integrating large model knowledge into recommendation systems are identified: generating embeddings from large language models (LLMs) and producing text tokens for input [10][11]. - The integration of multi-modal features through large models allows for a more comprehensive representation of item content, enhancing recommendation capabilities [13][15]. Group 4: Evolution of Recommendation Models - The exploration of large models in recommendation systems has progressed through three stages, from initial toy models to more industrialized solutions that significantly improve business metrics [20][24]. - Meta's generative recommendation model (GR) exemplifies a successful application of large models, achieving a 12.4% increase in core business metrics by shifting the focus from click-through rate prediction to predicting user behavior [24][26]. Group 5: Content Generation and Future Directions - The article posits that the most profound impact of large models on recommendation systems lies in the personalized generation of content, integrating AI creators into the recommendation process [28][29]. - Current AI-generated content still requires human input, but the potential for fully autonomous content generation based on user feedback is highlighted as a future direction [41][43]. Group 6: Industry Insights and Recommendations - The search and recommendation industry is viewed as continuously evolving, with the integration of large models presenting new growth opportunities rather than a downturn [45]. - The article suggests that the key to success in the next phase of recommendation systems lies in the joint innovation and optimization of algorithms, engineering, and large models [46].