漫剧是今年短剧春节档的最大看点。2025年被业内定义为"漫剧元年"，多家头部互联网平台纷纷下场布 局，漫剧随着AI技术的迭代不断突破真人短剧的产能与成本瓶颈，成为内容行业新的流量蓝海。记者 查询发现，从除夕到大年初四，腾讯平台每天均有超200部漫剧上新。（蓝鲸新闻） 【#短剧也开始抢占春节档#】#谁会从短剧春节档杀出重围#今年短剧的春节档之争愈发热烈，各平台趁 着新春假期，拼命争夺用户注意力、抢占赛道先机。短剧巨头红果短剧的春节档从2月9日就早早开始， 持续至正月十五，在接近一个月的时间里，计划推出超千部短剧与漫剧新作，超60家头部厂牌放出作 品。快手的春节档内容供给周期更长，拉长至1-3月，但节奏比红果短剧慢。腾讯视频在2月2日推出"短 剧节"活动，分成横屏短剧和竖屏短剧两大板块；爱奇艺、芒果TV均上线了短剧春节档专题页面。 ...

（来源：新华日报） □ 本报记者 徐宁 实习生 任馨怡 春节，这个最传统、最强调团聚的节日，为何成了短剧的兵家必争之地？ "所有影视剧都是在造梦，"张国富说，"短剧能让观众随时随地、非常快速地进入这个梦，并产生共 鸣。"这种"入梦"速度是以秒计算的。一部电影时长的竖屏短剧，拍摄周期通常压缩在5到8天，从拍摄 到上线最快仅需一个半月。"它的核心是强情节、强情绪、强冲突。"张国富形容，"长剧需要铺陈来让 观众伤心，短剧则直接给出那个'伤心的点'，我们叫作'情绪钩子'。" 除夕当晚，在手机上点开红果短剧平台，首页上，"春节档"被设计得喜庆夺目，点进去，春节档期剧集 的海报密集排列。某剧图标下方，预约数字已跳到1019万。顺手点下预约，又划向另一部短剧，357.7 万的预约量同样醒目。 这样的指尖操作，正在数以百万计的屏幕上同步发生。"春节档"这个原本在电影放映行业里的"术语"， 如今已实实在在地出现在手机短剧赛道。记者观察到，仅在红果、爱奇艺几家主流短剧播放平台，这个 春节假期，就有超过50部短剧扎堆定档，预约量百万以上的作品多达24部。一场没有硝烟的流量对决， 在大家团聚之时，在9∶16的竖屏世界里短兵相接。 微 ...

Core Insights - The 2026 Short Drama Spring Festival has begun, showcasing a significant shift in content strategy among major platforms, moving from quantity to quality and user retention [1][2] - Platforms are focusing on customized content for the Spring Festival and exploring new avenues like AI and comic dramas to capture market share [1][9] Group 1: Industry Trends - Short dramas have evolved into a significant content category, with average monthly viewing time reaching 26.09 hours, ranking just below short videos [2] - The growth rate of monthly active users for platforms like Hongguo Short Drama has slowed, indicating a shift from expansion to competition for existing users [2][3] - The average production cost for short dramas has increased by 30% to 50%, making million-level investments standard for top projects [3] Group 2: Platform Strategies - Hongguo Short Drama has implemented a comprehensive strategy for the Spring Festival, including high-profile content scheduling and interactive user engagement activities [6][10] - Tencent has launched the "Fire Dragon Comic Drama" app, integrating AI and comic elements to align with user habits on short video platforms [9][12] - Kuaishou has extended its content supply period to 1-3 months, aiming to increase user engagement during the Spring Festival [8][10] Group 3: Competitive Landscape - The competition for quality short dramas is intensifying, with platforms vying for top talent and unique content to differentiate themselves [4][10] - The comic drama sector is becoming a critical battleground, with multiple platforms, including Baidu and iQIYI, launching their own comic drama apps [14][15] - Red Fruit Short Drama has achieved over 100 million daily active users and 275 million monthly active users, indicating strong market presence [12]