Core Insights - The emergence of "manju" as an AI-driven low-cost content format is rapidly gaining traction in the content market, particularly as the costs of live-action short dramas rise [2][3] - Major players like ByteDance and Kuaishou are leveraging AI technology to create a commercial ecosystem that enhances production efficiency and reduces costs, marking a shift from AI as a tool of interest to a rigid production tool [3][4] Market Dynamics - The manju market has experienced explosive growth, particularly in the summer of this year, as the paid traffic model for live-action short dramas reaches its peak, prompting many producers to shift towards the more cost-effective manju format [2][5] - The production cost of live-action short dramas has increased significantly, from around 200,000-300,000 yuan to 700,000-800,000 yuan, driving creators to seek higher return opportunities in manju [9][12] Production Efficiency - AI technology has drastically reduced the production cycle for manju from 50-60 days to under 30 days, with costs for a typical manju being only about 30,000-40,000 yuan [12][14] - The integration of AI across the entire production process—from script adaptation to voice acting—has enabled a more industrialized production approach, lowering the entry barrier for creators [12][15] Competitive Landscape - The current manju landscape is characterized by a shift towards industrialization and quality competition, with major IP holders like Yuewen and Tomato Novel opening up their copyrights for adaptation [4][21] - Platforms are incentivizing creators through traffic support, revenue subsidies, and investments, indicating a move towards a more structured and competitive market [4][15] Future Outlook - The manju market is expected to expand further, particularly by targeting female audiences, as current content is predominantly male-oriented [19][24] - Major online literature platforms are opening thousands of IP copyrights and establishing funds to support manju adaptations, enriching the available content pool [21][24] - Regulatory policies are evolving to establish a review mechanism similar to that of live-action short dramas, which may increase compliance costs but also enhance market structure [24]

一种由AI技术驱动的新内容形态——"漫剧"，正成为今年内容市场迅速崛起的赛道。在字节跳动和快手等科技巨头的助推下，这一结合了动漫形 式与短剧节奏的内容，正凭借其低成本、高效率的生产优势快速吸引资本和创作者，并为多模态AI模型找到了一个清晰且规模化的商业变现路 径。 据追风交易台消息，广发证券11月25日发布报告表示，今年以来，尤其是在夏季，漫剧市场迎来爆发式增长。真人短剧的付费投流模式增长见 顶，促使大量制作方和投流方转向成本更低的漫剧赛道。作为回应，字节跳动旗下平台迅速布局，不仅红果短剧APP内部设立了独立的漫剧频 道，更在11月推出了"红果免费漫剧"独立应用。 这一转变的核心驱动力在于AI技术对生产效率的颠覆性提升。AI赋能下的漫剧生产，将制作周期从传统方式的一到两个月缩短至一个月内，并大 幅降低了成本。对于字节跳动和快手等同时拥有大模型技术和内容分发平台的公司而言，这构成了一个从AI技术服务到内容消费变现的商业闭 环，标志着AI正从"兴趣"工具转变为刚性的生产力工具。 此轮内容迭代也吸引了版权方和更多专业机构的入场。阅文、番茄小说等IP持有方正开放大量网文版权用于漫剧改编，而平台方则通过流量扶 持、收益 ...

Core Insights - The launch of "Hongguo Free Comic Drama" marks a significant move in the short drama market, with various platforms enhancing their comic drama creation incentive policies since October [1] - The comic drama market has seen over 19,000 related products, with more than 4,000 actively promoted in the last 30 days, primarily through mini-programs, especially on Kuaishou [2][3] Product Data Overview - The most active product in terms of promotional materials is Douyin's "Judianxingju," with 5,101 materials over 152 days, followed by Tencent Animation APP with 1,536 materials over 566 days [4] - Other notable products include "Free Comic Drama" and "Snowman Comic Drama," with 989 and 376 materials respectively [4] Market Players - The current players in the comic drama market can be categorized into three types: established companies like NetEase and Tencent expanding into comic dramas, existing micro-short drama companies adding comic content, and cross-industry players like UC Browser and Zhihu entering the comic drama space [7] Material Investment Data - In October, over 180,000 dynamic comic materials were invested, with 47,000 being humorous comics, linked to 5,092 comic dramas [8] - New material investments in October reached 140,000, with humorous comics accounting for 37,670 materials [9] Content Analysis - Over 4,000 comic dramas were launched in October, predominantly featuring male-oriented themes such as apocalypse, fantasy, and reincarnation, reflecting a strong alignment with popular web novel genres [14][16] - The top three comic dramas on Douyin in October were newly launched, each gaining over 100 million views, indicating a strong viewer interest in fresh content [18][19] Trends and Opportunities - The comic drama market is experiencing rapid growth but is not yet saturated, with a significant focus on male-oriented and historical themes, while female-oriented content remains underrepresented [21] - The market is currently in a "traffic dividend period," but increasing competition and content homogenization are emerging challenges, suggesting that new entrants must focus on niche topics, cost-effective technology, and diverse monetization strategies to succeed [21]

Group 1 - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) narrowing its decline to around 0.5%, while individual stocks show mixed performance [1] - As of November 5, the gaming ETF (159869) has a product scale of 11.158 billion yuan, facilitating investors to easily invest in A-share gaming leaders [1] - Bilibili's TeamSoda studio launched the single-player PVE game "Escape from Duckkov" on October 16, achieving over 2 million sales on Steam by November 2, ranking fifth on the platform's most popular games list [1] Group 2 - Guotai Junan Securities projects continued growth in the gaming industry, with Q3 2025 revenue reaching 30.362 billion yuan, a year-on-year increase of 28.6% and a quarter-on-quarter increase of 9.48% [2] - The industry's profit in Q3 2025 reached 5.777 billion yuan, with a profit margin of 19%, reflecting significant improvements both year-on-year and quarter-on-quarter [2] - The number of domestic game licenses issued has reached a new high, with 1,354 domestic licenses granted in 2025, surpassing the total of 1,306 for the entire year of 2024 [2]