Core Points - The "Enjoy Shopping in Foshan, Warm Winter Travel" consumption season will take place from November 2025 to March 2026, featuring over 600 promotional activities aimed at boosting consumer engagement and economic activity [1][3] Group 1: Four Major Themes - "Travel with the Games" will include activities like "Travel with Events," "Sports + Boutique Events," and "Check-in with Champions" to leverage sports events for public engagement [3] - "Welcome Summit Travel" will promote inbound tourism and night economy through activities like "Discover Exciting Foshan" and "Bay Area Weekend, Foshan Awaits" [3] - "Winter Study Tours in Foshan" will focus on cultural and educational tourism, highlighting routes like "World Food Capital Shunde Food Tour" [3] - "Celebrate the New Year in Foshan" will feature traditional cultural activities and a "New Year Goods Festival" to create a festive shopping atmosphere [3] Group 2: Five Major Consumption Brands - "Enjoy Shopping in Foshan" will organize discount activities in key shopping districts and promote local specialties like double-skin milk and Lunjiao cake [4] - "Travel in Foshan" will integrate landmark cultural tourism resources into the "Guangdong Sightseeing Map" and promote over 90 themed tourism routes [4][5] - "Food in Foshan" aims to enhance the city's reputation as a "World Food Capital" and promote local culinary experiences [5] - "Enjoy Culture in Foshan" will combine online and offline promotions for cultural events, including over 30 exhibitions and 360 performances [5] - "Fitness in Foshan" will promote sports events and fitness activities, creating new sports tourism consumption hotspots [5] Group 3: Six Major Discount Policies - Subsidies for purchasing various categories of household appliances, electronics, and new energy vehicles, with specific amounts outlined for each category [6][11] - Restaurant consumption vouchers will be distributed, allowing event participants to enjoy discounts on local cuisine [6][12] - Discounts for entry to scenic spots through the "Foshan Fun Card," providing free or discounted access for event participants [6][7] - Hotel packages combining tickets and accommodation will be offered during the event period [7] - Enhanced public transport services and discount vouchers for event participants [8] - A lottery for consumers who obtain invoices from retail, accommodation, and dining [9] Group 4: Focus on Foshan's Characteristics - The Foshan Business Bureau will promote local products and dining experiences to enhance consumer satisfaction and support local industry development [10][12] - Financial support will be provided to boost consumption in key sectors, with a focus on personal loans and innovative insurance products to protect consumer rights [14] - Market regulation will be strengthened to ensure a safe and reliable consumption environment, promoting quality and consumer confidence [15]