Core Insights - The article discusses the growing significance of IP derivatives as a medium for cultural content dissemination and unique experiences, particularly in the context of major events like the 15th National Games and the Special Olympics [2][4] - The retail strategy of placing IP derivative stores in high-traffic commercial and transportation hubs is highlighted as a method to maximize audience reach [2][4] Group 1: Market Trends - Over 200 retail stores for the 15th National Games and Special Olympics have been established across various cities, primarily located in landmarks, scenic spots, airports, and train stations [4] - The IP derivative market is experiencing rapid growth, driven by emotional consumption preferences among the Z generation, leading to event-driven consumption peaks [7][8] - The phenomenon of "潮汐型消费" (tide-like consumption) is noted, where sales surge during events but drop significantly afterward [7][8] Group 2: Industry Dynamics - The supply side of the derivative market faces challenges such as high demand but low barriers to entry, leading to product homogenization and supply chain rigidity [8][9] - Successful IP derivatives require high-quality IP, unique design and materials, and reliable distribution channels to reach a broad audience [9][10] - The article emphasizes the importance of long-term brand management over short-term monetization strategies to maintain product value [10] Group 3: Strategic Opportunities - IP derivatives are evolving from mere merchandise to strategic touchpoints that connect offline experiences with online interactions, enhancing user engagement [12][13] - The integration of innovative technologies and cultural elements into product design is recommended to differentiate offerings and enhance consumer experience [17][18] - Companies are encouraged to adopt flexible supply chains and involve users in the design process to foster emotional connections and product uniqueness [18] Group 4: Policy Support - National and local policies are increasingly supporting the design, production, and sales of IP derivatives, promoting the integration of traditional culture into product development [14][15] - Initiatives in provinces like Shandong and Hubei are highlighted, focusing on incentivizing cultural creative product development and cross-industry collaboration [14][15]