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“跑”出商机 鄂尔多斯马拉松赛事助力草原特色消费升级
Core Insights - The 2025 Ordos International Marathon on August 20 attracted 25,000 runners, significantly boosting local commerce and demonstrating the economic impact of sports events [1][2][8] Group 1: Economic Impact - Retail stores along the marathon route experienced unprecedented customer traffic, with the "Prairie Station" convenience store's daily revenue nearly tripling compared to normal [2] - The "Cultural, Tourism, Commerce, and Agriculture" integration model introduced by the Ordos Tobacco Monopoly Bureau enhanced both economic and social benefits, with specialty product sales exceeding 800,000 yuan and local farmers' income increasing by over 15% [6][8] Group 2: Innovative Services - The Tobacco Bureau utilized big data to analyze runner consumption preferences, providing tailored operational guidance to local merchants, which included optimizing store layouts and creating interactive experiences [4][6] - Retail terminals introduced personalized services such as equipment storage and medal engraving, enhancing the overall experience for participants [7] Group 3: Digital Transformation - The event adopted a "Technology + Sports" model, implementing a digital retail platform with smart cloud POS systems and QR code payment devices across 15 retail terminals, resulting in a 60% increase in foot traffic and an average daily sales exceeding 12,000 yuan per store [7][8] - The sales of "Prairie Style" specialty products saw a twofold increase compared to previous periods, showcasing the effectiveness of digital operations in meeting consumer demands [7]