转自：新华财经 2025年鄂尔多斯国际马拉松赛于8月20日鸣枪开跑，2.5万名跑者齐聚"暖城"，在畅享草原马拉松的同时，也带动了周边商业的爆发式增长。在这场体育盛会 中，鄂尔多斯市康巴什区烟草专卖局（营销部）创新服务，助力零售户借势赛事经济，实现了经济效益与社会效益的双提升，为"文体旅商"融合发展注入了 新动力。 赛事经济效应显著，零售店铺跑出"加速度" 康巴什区烟草专卖局（营销部）负责人表示："我们通过精准服务，不仅帮助零售户把握赛事机遇，实现经营效益的大幅提升，更是对赛事经济的有力推 动。" "文旅商农"深度融合，草原文化借势出圈 "星空鄂马，悦动暖城"，这场赛事不仅是一场体育盛宴，更是一场全民共享的城市文化嘉年华。康巴什区烟草专卖局（营销部）创新推出"文旅商农"四维融 合服务模式，通过打造"鄂马主题特色终端"，实现了经济效益与社会效益的双提升。赛事期间，特色商品销售额突破80万元，带动周边农牧户增收15%以 上。 零售终端精心设计的"草原印象"系列商品组合大受欢迎。融入蒙古族纹样的"暖城有礼"文创伴手礼、非遗手工艺品展销专柜，让跑者在参赛之余，还能带走 独具特色的草原记忆。一位非遗手工艺人表示："这次马 ...

Group 1 - The article highlights the integration of local agricultural products with cultural tourism in the Lintong District, Xi'an, showcasing over 60 types of seasonal fruits and unique agricultural products at the Qin Shi Huang Emperor's Mausoleum Museum [1] - The collaboration between various local departments and a tourism development company aims to enhance the visibility and sales of Lintong's specialty agricultural products through exhibitions and cultural experiences [1][2] - The initiative has led to significant sales figures, including nearly 100 boxes of dairy products, around 300 pieces of intangible cultural heritage crafts, and over 500 bottles of pomegranate deep-processing products sold at the exhibition site [2] Group 2 - The "cloud exhibition and sales" platform leverages live-streaming e-commerce technology to promote local agricultural products, targeting the high visitor traffic of over ten million at the Qin Shi Huang Emperor's Mausoleum Museum [3] - The exhibition area focuses on efficient product display and sales, connecting farmers, enterprises, and consumers to enhance the value of local products and support farmers' income [3]

Group 1 - The core viewpoint of the article highlights the recent optimization of the departure tax refund policy in China, which lowers the minimum refund threshold from 500 yuan to 200 yuan and increases the cash refund limit from 10,000 yuan to 20,000 yuan, aiming to stimulate consumer spending and enhance the shopping experience for both small and large purchases [1][2][3] Group 2 - The adjustment of the tax refund threshold is expected to release consumer enthusiasm, benefiting small-scale purchases and encouraging frequent buying behaviors, while the increase in cash refund limits is advantageous for high-value purchases [2][3] - The "China Travel" and "China Purchase" trends are mutually reinforcing, with the optimized tax refund policy attracting more international travelers to shop in China, thus boosting inbound consumption [2][3] - China's efforts to transform from a "world factory" to a "cultural marketplace" are evident through various innovative measures in the tourism and consumption sectors, enhancing the country's appeal to global shoppers [3][5] Group 3 - The article emphasizes that the ongoing improvements in the service chain for international tourists and the overall enhancement of the travel experience will position China as a desirable destination for global travelers [5]