初冬沂蒙，惠购正酣。11月22日，购在中国·山东消费品以旧换新"三进"临沂小城接力赛（平邑站） 暨"邑起嗨购"暖冬消费季启动仪式在平邑县沂蒙山蒙童胜境度假区圆满举行。本次活动由山东省商务 厅、临沂市人民政府主办，临沂市商务局、平邑县人民政府承办，平邑县委宣传部、平邑县商务局、平 邑县文化和旅游局协办，以"惠享琅琊·乐购临沂"为主题，创新搭建"消费+文旅"融合平台，通过政策赋 能、企业联动、场景升级，为市民游客送上覆盖汽车、家电、家居、特产等多领域的消费盛宴，推动冬 季消费市场持续升温。 作摆在突出位置，此次平邑站活动的举办，既是对全市促消费工作的有力推进，也是深化商文旅融合、 拓展消费场景的创新实践。希望平邑县以此次活动为契机，进一步整合资源、优化服务，推动消费市场 持续繁荣。 政企联动搭台，政策红利直达民生 作为落实全省扩内需、促消费决策部署的重要举措，本次暖冬消费季聚焦"以旧换新"核心，整合政企银 多方资源，推出一系列力度强劲的优惠政策。 政策发布环节，平邑远通汽车销售服务有限公司叠加"卖场补贴+厂补"推出汽车以旧换新补贴，帮助消 费者加速老旧车辆更新换代；平邑县三联家电有限公司聚焦绿色智能产品，设置沉浸 ...

Core Insights - The article highlights a significant surge in the consumption of intangible cultural heritage (ICH) in China over the past two years, driven by changing tourism demands and a mismatch in supply [1][5][10] - ICH projects have transformed from being overlooked to becoming highly profitable businesses, with examples of substantial revenue generation from various ICH initiatives [3][4][15] Group 1: Market Trends - In the first half of 2025, the volume of "ICH" related content published reached 145.7% of the total for 2024, indicating a growing interest in local flavors, folk customs, and traditional crafts [1] - Popular ICH projects like the Quanzhou hairpin flower, Huizhou fish lantern, and Nanhai dragon boat racing have gained significant public attention this year [2][13] - The demand for ICH experiences is driven by a shift in traveler preferences towards cultural and experiential tourism rather than traditional sightseeing [12] Group 2: Revenue Generation - Notable revenue figures include Tangshan Banquet generating 160 million yuan from local ICH snacks, and the Zigong Lantern Festival earning 212 million yuan from ticket sales over 112 days, showcasing the financial potential of ICH projects [4][20] - The Yanbian Korean Ethnic Park, focusing on cultural photography and ICH experiences, attracted 3.98 million visitors and also surpassed 100 million yuan in revenue [20] Group 3: Business Model Evolution - Successful ICH projects follow a commercial iteration path from non-standard goods to standardized products, emphasizing quality and immersive cultural experiences [21][25] - The Tangshan Banquet exemplifies this model by integrating local ICH snacks into a cohesive cultural experience, significantly boosting sales [22][24] - The self-contained ecosystem of the Zigong Lantern Festival illustrates how ICH can serve as a marketing platform for local businesses, enhancing brand visibility and market reach [25] Group 4: Digital and Platform Strategies - Major digital platforms like Douyin have strategically promoted ICH projects, such as the Huizhou fish lantern, leveraging data analytics to identify and amplify trending topics [26][28] - OTA platforms like Ctrip are also investing in ICH experiences, creating unique offerings that combine traditional skills with modern tourism [29][31] - The article suggests that cities should capitalize on digital trends to promote their ICH projects effectively, ensuring they can handle the resulting influx of interest and revenue [31]

Core Viewpoint - The Taoranting Park Chrysanthemum Cultural Festival, running from September 24 to October 31, aims to attract visitors with over 200,000 autumn flowers, combining flower appreciation and cultural experiences [1] Group 1: Festival Highlights - The festival features a themed flower bed named "Knock on Autumn's Door," symbolizing an invitation to enjoy the autumn season [1] - A main scenic route has been designed from the East Gate to the North Gate, incorporating elements from classical literature to enhance the cultural experience [1] - The central square hosts a premium chrysanthemum exhibition showcasing over 50 varieties, including unique cultivars developed by the park [1] Group 2: Cultural Activities - More than 10 unique activities will take place throughout the festival, catering to all age groups, including traditional performances and red-themed cultural events during the Mid-Autumn and National Day holidays [2] - The park has upgraded its service offerings, introducing a food market featuring 20 stalls with diverse regional cuisines and a section for showcasing intangible cultural heritage crafts [2] Group 3: Ticket Pricing - During the festival, the full-price ticket will increase from 2 yuan to 10 yuan, while the discounted ticket will rise from 1 yuan to 5 yuan, with regular ticket prices reinstated from October 1 to 8 [3]

Core Points - The 2025 Beijing Miyun Wine Culture Festival opened at Zhangyu Aifei Castle Winery, featuring various themed activities such as ecological markets, celebrity interviews, and owner talks, providing a weekend leisure experience for citizens and tourists [1] - The festival will last for two days, until the 13th, and includes grape picking and trendy drink competitions at two sub-venues [1] Industry Insights - The "Miyun Ecological Market" showcased over 200 types of wines from more than 100 wineries across regions including Xinjiang, Ningxia, Hebei, Beijing, Shandong, and local Miyun, along with local agricultural products and handicrafts [1] - The market serves as a platform for business promotion, where the Miyun District Investment Promotion Center introduces local industry policies and development opportunities [1] - The integration of wine industry, ecological products, and cultural tourism consumption is highlighted as a key feature of the event, showcasing the diverse appeal of the Miyun production area [1] Upcoming Activities - The Miyun District is entering the grape picking season, which will feature activities such as grape picking tours, blind tasting competitions, traditional winemaking experiences, themed postal stations, and wine-flavored blind box cold meal events [1] - These activities aim to combine agricultural experiences with leisure tourism, creating new scenarios for visitors [1]

Core Viewpoint - The 2025 China Farmers' Harvest Festival celebration activities took place in the Beijing Music Industry Park from September 12 to September 14, showcasing various agricultural and cultural elements [1] Group 1: Event Overview - The event was divided into four main areas: "Spring Voice Transmits Abundant Achievements," "Summer Cultivation Yields Abundant Results," "Autumn Collection of Abundant Flavors," and "Winter Fun Continues Abundant Feelings" [1] - Visitors had the opportunity to purchase agricultural products and intangible cultural heritage handicrafts, as well as participate in activities such as paper-cutting and lacquer fan making [1] - The opening performance featured a dance titled "Qigu Yaoyao Chaoyang" [1]

Core Points - The "Beijing Cultural and Tourism Consumption Assistance" exhibition area was launched at the 2025 China International Service Trade Fair in Beijing, showcasing high-quality cultural and tourism resources from supported cooperation regions to promote regional coordinated development and stimulate tourism consumption [1][2] - The exhibition area features over 60 enterprises from supported cooperation regions, presenting more than 120 types of unique cultural and tourism products, including intangible cultural heritage handicrafts, local agricultural specialty products, and cultural creative derivatives [1][2] - A live streaming event was conducted in collaboration with Beijing Post, allowing viewers to "virtually tour" the exhibition, with promotional activities such as limited-time discounts and exclusive benefits to boost online consumption [2] Event Highlights - The event will continue to host special activities, including a Shenyang cultural tourism promotion on September 13, offering attractive packages like train tickets and hotel vouchers to entice visitors [2] - On September 14, a live performance of original ecological songs and dances from Badong will take place, along with interactive experiences such as tasting local snacks and trying on ethnic costumes [2]

Core Insights - The 2025 Ordos International Marathon on August 20 attracted 25,000 runners, significantly boosting local commerce and demonstrating the economic impact of sports events [1][2][8] Group 1: Economic Impact - Retail stores along the marathon route experienced unprecedented customer traffic, with the "Prairie Station" convenience store's daily revenue nearly tripling compared to normal [2] - The "Cultural, Tourism, Commerce, and Agriculture" integration model introduced by the Ordos Tobacco Monopoly Bureau enhanced both economic and social benefits, with specialty product sales exceeding 800,000 yuan and local farmers' income increasing by over 15% [6][8] Group 2: Innovative Services - The Tobacco Bureau utilized big data to analyze runner consumption preferences, providing tailored operational guidance to local merchants, which included optimizing store layouts and creating interactive experiences [4][6] - Retail terminals introduced personalized services such as equipment storage and medal engraving, enhancing the overall experience for participants [7] Group 3: Digital Transformation - The event adopted a "Technology + Sports" model, implementing a digital retail platform with smart cloud POS systems and QR code payment devices across 15 retail terminals, resulting in a 60% increase in foot traffic and an average daily sales exceeding 12,000 yuan per store [7][8] - The sales of "Prairie Style" specialty products saw a twofold increase compared to previous periods, showcasing the effectiveness of digital operations in meeting consumer demands [7]

Group 1 - The article highlights the integration of local agricultural products with cultural tourism in the Lintong District, Xi'an, showcasing over 60 types of seasonal fruits and unique agricultural products at the Qin Shi Huang Emperor's Mausoleum Museum [1] - The collaboration between various local departments and a tourism development company aims to enhance the visibility and sales of Lintong's specialty agricultural products through exhibitions and cultural experiences [1][2] - The initiative has led to significant sales figures, including nearly 100 boxes of dairy products, around 300 pieces of intangible cultural heritage crafts, and over 500 bottles of pomegranate deep-processing products sold at the exhibition site [2] Group 2 - The "cloud exhibition and sales" platform leverages live-streaming e-commerce technology to promote local agricultural products, targeting the high visitor traffic of over ten million at the Qin Shi Huang Emperor's Mausoleum Museum [3] - The exhibition area focuses on efficient product display and sales, connecting farmers, enterprises, and consumers to enhance the value of local products and support farmers' income [3]

Group 1 - The core viewpoint of the article highlights the recent optimization of the departure tax refund policy in China, which lowers the minimum refund threshold from 500 yuan to 200 yuan and increases the cash refund limit from 10,000 yuan to 20,000 yuan, aiming to stimulate consumer spending and enhance the shopping experience for both small and large purchases [1][2][3] Group 2 - The adjustment of the tax refund threshold is expected to release consumer enthusiasm, benefiting small-scale purchases and encouraging frequent buying behaviors, while the increase in cash refund limits is advantageous for high-value purchases [2][3] - The "China Travel" and "China Purchase" trends are mutually reinforcing, with the optimized tax refund policy attracting more international travelers to shop in China, thus boosting inbound consumption [2][3] - China's efforts to transform from a "world factory" to a "cultural marketplace" are evident through various innovative measures in the tourism and consumption sectors, enhancing the country's appeal to global shoppers [3][5] Group 3 - The article emphasizes that the ongoing improvements in the service chain for international tourists and the overall enhancement of the travel experience will position China as a desirable destination for global travelers [5]

Core Insights - The revitalization of historical streets in Xuzhou, such as Wangling Road and Daomajing, is blending traditional culture with modern consumer trends, creating vibrant urban spaces that attract both locals and tourists [1][2][3] Group 1: Wangling Road Revitalization - Wangling Road has undergone "micro-renovations" to preserve historical elements while integrating modern artistic features, enhancing its appeal as a cultural and leisure destination [2][3] - The street has become a popular spot for young people, offering diverse consumption experiences with trendy cafes and unique shops, contributing to a new economic ecosystem [3] Group 2: Daomajing Cultural District - The Daomajing area has been transformed through a government investment of 13 million yuan, focusing on restoring its historical charm while modernizing the environment [4][6] - The newly developed cultural station in Daomajing aims to enrich local cultural life and promote historical awareness through various community activities [6] Group 3: Hubei Mountain Cultural District - Hubei Mountain has seen a rise in popularity due to its historical significance and the introduction of new shops and cultural products, leading to increased tourist numbers and economic growth [7][9] - The area has become a new urban "IP," attracting a younger demographic and becoming a must-visit destination for both locals and visitors [9]