(新春见闻)中欧班列上新"年货专列" 进出口两端均热销 中新社郑州2月11日电 (记者 刘鹏 阚力)11日，在河南郑州中欧班列进口超市内，市民郭女士挑选着来自 欧洲及中亚沿线的牛奶、坚果、红酒、生鲜牛肉等年货。记者走访发现，各类由"年货专列"带回的商品 热销，出口的"中国年味"同样火爆。 以前，为购买德国酸奶、波兰饼干等儿童食品，郭女士总要找代购货比三家，如今在郑州跨境商品直购 店随时可以买到。中欧班列进口商品超市郑州东站旗舰店店长褚一鸣介绍，店里的比利时焦糖饼干、意 大利威化礼盒以及来自马来西亚、土耳其、塞浦路斯的进口食品几乎脱销。 记者走访发现，进口端"丝路年货"需求激增，德国精酿啤酒、荷兰奶粉、比利时巧克力等从口岸到国内 仓库最快48小时即可完成分拨；出口端"中国年味"同样火爆，茶叶、非遗手工艺品、电商年货包等纷纷 搭上"年货专列"，远销海外。这趟穿梭于亚欧大陆的"钢铁驼队"，正让"买全球、卖全球"成为常态。 最新数据显示，中欧班列(郑州)运行10余年来，已累计开行突破1.3万列，联通40多个国家逾140座城 市。2025年，中国铁路郑州局集团有限公司圃田车站(以下简称圃田车站)累计保障中欧班列(郑州) ...

Core Viewpoint - The event "Clever Wife Good Goods" New Year Market aims to stimulate consumer demand and enhance market vitality during the Spring Festival, showcasing the responsibility and commitment of women in Huangchuan [1][12]. Group 1: Event Overview - The New Year Market was organized by the Huangchuan Women's Federation in collaboration with multiple departments, focusing on promoting local products and supporting women's entrepreneurship [1][3]. - The event featured over 50 categories of high-quality products, including grains, fruits, flowers, traditional snacks, and handicrafts, catering to the one-stop shopping needs of the community [3][5]. Group 2: Product Highlights - Various local specialties were showcased, such as the fine Huangchuan tribute noodles, handmade mung bean cakes, and traditional cured meats, all reflecting the local culinary heritage [5]. - The market also included fresh produce, eco-friendly eggs, and artisanal beverages, emphasizing the blend of cultural significance and quality craftsmanship [5]. Group 3: Economic Impact - The event is seen as a significant measure to implement higher-level decisions on expanding domestic demand and promoting consumption, while also enhancing the influence of the "Clever Wife Good Goods" brand [12][13]. - It aims to broaden sales channels for local women's products, activate holiday consumption potential, and achieve multiple benefits such as promoting consumption, expanding employment, and increasing income [13]. Group 4: Future Plans - The Huangchuan Women's Federation plans to continue building platforms for production and sales connections, enhancing the competitiveness of the "Clever Wife" brand, and encouraging women's participation in industrial development [13].

Core Insights - The "Shared Big Market · Export to China" event and the Beijing International Boutique Fair have been launched, marking Beijing's commitment to building a new development pattern and providing a platform for global quality goods to enter the Chinese market [1] Group 1: Event Overview - The event is co-hosted by the Ministry of Commerce and the Beijing Municipal Government, aimed at facilitating the entry of foreign products and services into China [1] - The initiative is designed to create a national-level promotion platform and integrate support systems to connect overseas brands with China's vast market [1] Group 2: Consumer Engagement - The event coincides with the upcoming Spring Festival, which has increased consumer willingness to spend, showcasing products from countries like Thailand, Mexico, Brazil, Mali, Georgia, Iran, and Malaysia [1] - The exhibition features a variety of products, including authentic Thai food, South American specialties, and handmade goods from various countries, alongside selections from Chinese companies [1] Group 3: Immersive Experience - The open exhibition area is described as a "Global Taste Journey," offering a wide range of products including Mediterranean ham, rich cheeses, tropical coffees, and beauty products, with tasting opportunities for consumers [2] - Additional offerings include imported baby formula, handmade carpets, jewelry, and trending digital products, catering to diverse consumer needs and preferences [2] Group 4: Citywide Activities - Following the launch of the Beijing International Boutique Fair, various citywide activities will take place, creating a vibrant consumption landscape for the Spring Festival [2] - Specific events include an "Imported Quality Experience Week" in Shunyi District and an "Eurasian Boutique Promotion Week" in Chaoyang District, aimed at enhancing the festive shopping experience [2]

编者按：2026年是"十五五"开局之年。内需市场潜力持续释放，消费新场景不断涌现，文旅融合、冰雪经济、国 潮消费等热点频现，展现出超大规模市场的韧性与活力。为深入解读开局新气象，央广网推出《数读中国开局新 活力》系列报道，以数据为支撑，聚焦各地消费场景、产业升级与民生改善的生动实践，呈现中国经济稳中求 进、活力迸发的时代图景。 央广网武汉1月30日消息（记者赵玲）6位达人直播2小时销售额突破100万元；非遗手工艺品上架半小时售罄；一 场联动108家商家的直播，总成交额达600万元，吸引超400万人次在线观看……1月17日，一场以"非遗嘉年华"为 核心的超级文旅日活动，点燃了湖北新春消费季的第一把火。 这是湖北火热文旅市场的一个缩影。"双节"期间，湖北省将推出超1.14亿元文旅消费礼包，并举办1800余场主题 活动，将深厚的荆楚文化转化为澎湃的消费动能。元旦假期的数据验证了这一良好势头：全省A级旅游景区接待 游客444.4万人次，实现综合收入15.8亿元。 从展柜到指尖：直播赋能非遗"活态"传播 "三、二、一，上链接！"在"文博文创产品专场"直播间，主播Tina话音未落，后台库存迅速清零。 "过去大家觉得非遗是 ...

Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]

Core Viewpoint - The collaboration between Qinghai Provincial Department of Commerce and China Railway Qingzang Group aims to create new mobile consumption scenarios on trains, enhancing the integration of commerce and tourism in Qinghai province [1] Group 1: Collaboration Objectives - The initiative seeks to leverage the extensive railway network and concentrated passenger flow to transform train carriages into mobile platforms for unique consumption, cultural experiences, and brand promotion [1] - The goal is to effectively reach national travelers with Qinghai's specialty products, intangible cultural heritage, and tourism resources, injecting new momentum into the integration of commerce and tourism [1] Group 2: Participation and Implementation - The collaboration will follow principles of "government guidance, market operation, enterprise participation, and safety compliance" [1] - Enterprises can choose to participate in various ways, such as creating immersive themed carriages showcasing Qinghai's agricultural products and handicrafts, or developing themed consumption trains that combine sightseeing, consumption, and cultural displays [1] - Eligible participating enterprises must be legally registered independent entities with good operational status and credit records, and they should have clear operational strategies and investment capabilities [1]

Group 1 - The core theme of the 20th Beijing Business Academic Conference is "Consumption Innovation: Shaping High-Quality Life and Urban Competitiveness" [1] - The conference aims to provide theoretical support and intellectual backing for the construction of Beijing as an international consumption center and the development of the "Two Zones" [1] - The Beijing consumption market is undergoing a critical transition between old and new driving forces, necessitating a focus on consumer needs and collaborative activation for consumption innovation and upgrading [1] Group 2 - The Beijing Business Academic Conference has been held annually since 2006, becoming a significant cultural exchange platform for witnessing the innovation of Beijing's commercial theory and industry development changes [2] - The conference serves as an important platform for connecting government, academia, business, and industry associations, promoting collaboration in research and development [2]

Core Viewpoint - The "Warm Winter Consumption Season" event in Pingyi County aims to stimulate consumer spending through a series of innovative policies and activities, integrating commerce and tourism to enhance the local economy [1][3][17] Group 1: Event Overview - The event was held on November 22 in the Yimeng Mountain area, focusing on a "trade-in" model for various consumer goods, including automobiles and home appliances [1] - It is organized by multiple government bodies, emphasizing the theme "Enjoying the Benefits of Langya, Happy Shopping in Linyi" [1][3] Group 2: Policy and Economic Impact - The initiative is part of a broader strategy to boost domestic demand and consumption, featuring strong incentives and discounts for consumers [3][5] - Pingyi County aims to enhance consumer infrastructure and optimize the shopping environment to meet the needs of the public [5][17] Group 3: Consumer Experience and Engagement - The event integrates shopping with tourism, creating immersive experiences for visitors, such as showcasing local specialties and cultural heritage [12][16] - Various exhibition areas were set up, including automotive, home appliances, and traditional crafts, to cater to diverse consumer needs [16] Group 4: Future Directions - The county plans to continue enhancing the integration of commerce and tourism, aiming to release consumer potential and contribute to economic growth in Linyi and Shandong [17]

Core Insights - The article highlights a significant surge in the consumption of intangible cultural heritage (ICH) in China over the past two years, driven by changing tourism demands and a mismatch in supply [1][5][10] - ICH projects have transformed from being overlooked to becoming highly profitable businesses, with examples of substantial revenue generation from various ICH initiatives [3][4][15] Group 1: Market Trends - In the first half of 2025, the volume of "ICH" related content published reached 145.7% of the total for 2024, indicating a growing interest in local flavors, folk customs, and traditional crafts [1] - Popular ICH projects like the Quanzhou hairpin flower, Huizhou fish lantern, and Nanhai dragon boat racing have gained significant public attention this year [2][13] - The demand for ICH experiences is driven by a shift in traveler preferences towards cultural and experiential tourism rather than traditional sightseeing [12] Group 2: Revenue Generation - Notable revenue figures include Tangshan Banquet generating 160 million yuan from local ICH snacks, and the Zigong Lantern Festival earning 212 million yuan from ticket sales over 112 days, showcasing the financial potential of ICH projects [4][20] - The Yanbian Korean Ethnic Park, focusing on cultural photography and ICH experiences, attracted 3.98 million visitors and also surpassed 100 million yuan in revenue [20] Group 3: Business Model Evolution - Successful ICH projects follow a commercial iteration path from non-standard goods to standardized products, emphasizing quality and immersive cultural experiences [21][25] - The Tangshan Banquet exemplifies this model by integrating local ICH snacks into a cohesive cultural experience, significantly boosting sales [22][24] - The self-contained ecosystem of the Zigong Lantern Festival illustrates how ICH can serve as a marketing platform for local businesses, enhancing brand visibility and market reach [25] Group 4: Digital and Platform Strategies - Major digital platforms like Douyin have strategically promoted ICH projects, such as the Huizhou fish lantern, leveraging data analytics to identify and amplify trending topics [26][28] - OTA platforms like Ctrip are also investing in ICH experiences, creating unique offerings that combine traditional skills with modern tourism [29][31] - The article suggests that cities should capitalize on digital trends to promote their ICH projects effectively, ensuring they can handle the resulting influx of interest and revenue [31]

Core Viewpoint - The Taoranting Park Chrysanthemum Cultural Festival, running from September 24 to October 31, aims to attract visitors with over 200,000 autumn flowers, combining flower appreciation and cultural experiences [1] Group 1: Festival Highlights - The festival features a themed flower bed named "Knock on Autumn's Door," symbolizing an invitation to enjoy the autumn season [1] - A main scenic route has been designed from the East Gate to the North Gate, incorporating elements from classical literature to enhance the cultural experience [1] - The central square hosts a premium chrysanthemum exhibition showcasing over 50 varieties, including unique cultivars developed by the park [1] Group 2: Cultural Activities - More than 10 unique activities will take place throughout the festival, catering to all age groups, including traditional performances and red-themed cultural events during the Mid-Autumn and National Day holidays [2] - The park has upgraded its service offerings, introducing a food market featuring 20 stalls with diverse regional cuisines and a section for showcasing intangible cultural heritage crafts [2] Group 3: Ticket Pricing - During the festival, the full-price ticket will increase from 2 yuan to 10 yuan, while the discounted ticket will rise from 1 yuan to 5 yuan, with regular ticket prices reinstated from October 1 to 8 [3]