Core Viewpoint - The event "Leap Horse to Welcome the New Year" held by Bright Dairy showcased the company's innovations in technology, cultural tourism integration, brand rejuvenation, and service upgrades, marking the beginning of a new chapter in high-quality development for 2026 [1][4]. Group 1: Product Innovations - Bright Dairy launched the "Wutong Tree Under" Shanghai limited fresh milk, emphasizing the integration of local culture and high freshness standards [11][13]. - The company introduced the "Love TA, Order Milk for TA 2.0" service, enhancing the delivery experience with electronic greeting milk cards, reflecting a commitment to consumer needs [8][6]. - The "As Real 10.0" high-protein Greek yogurt and "Youbei Muscle and Bone Fresh Milk" were highlighted for their innovative formulations, meeting modern consumer demands for health and nutrition [17][15]. Group 2: Brand and Cultural Integration - Bright Dairy initiated a cultural revitalization project in collaboration with the News Morning Post, focusing on the rejuvenation of time-honored brands through innovative marketing strategies [8][4]. - The company is launching a comprehensive cultural tourism project that connects consumers with the dairy production process, enhancing brand engagement [9][4]. Group 3: Leadership and Vision - Bright Dairy's leadership emphasized the importance of innovation and quality in navigating opportunities and challenges in 2025, aiming to strengthen the foundation for high-quality development [4][20]. - The company aims to continue its commitment to quality and innovation, contributing to the high-quality development of China's dairy industry [20].

Core Viewpoint - Bright Dairy officially launched the "Wutong Tree Under" Shanghai Fresh Milk and the "Love TA, Order Milk for TA 2.0" service, emphasizing innovation and local cultural elements in its product offerings [1] Group 1: Product Launch - The "Wutong Tree Under" Shanghai Fresh Milk is inspired by the cultural symbol of Shanghai, the Wutong tree, and aims to convey the rich and creamy taste of fresh milk while resonating with local memories [1] - The milk source comes from the largest national core breeding farm in Shanghai, and the product is produced at the East China Center factory, which is the largest single-unit dairy factory globally, significantly shortening the supply chain distance [1] Group 2: Service Innovation - The "Love TA, Order Milk for TA" service has been upgraded to enhance customer experience, introducing an electronic gift milk card for more convenient and precise delivery of affection [1] Group 3: Strategic Focus - The Chairman of Bright Dairy, Huang Liming, stated that the company will continue to increase investment in research and innovation, deepen its full industry chain layout, and respond to consumer expectations for quality products and services [1]