Core Insights - The parent-child performance market is experiencing a slowdown, yet the Ku Xiaomai brand under Damai Entertainment has shown remarkable growth, achieving a threefold increase in the number of boutique children's theater performances, totaling 1,400 shows from April to September 2025, making it the leader in production scale in the domestic market [1] - The rapid growth of Ku Xiaomai reflects the company's accurate understanding of the demand in the parent-child performance market, which is undergoing structural upgrades as families seek higher quality content and viewing experiences [1] - Ku Xiaomai is focusing on the "small space children's theater" segment, emphasizing close interaction and immersive experiences for family audiences, while increasing investment in quality productions and exploring cross-adaptations of animation IPs into live performances [1][2] Production and Performance Highlights - Ku Xiaomai has leveraged Youku Children's rich portfolio of original animation IPs to expand the boundaries of stage adaptations, with successful productions like "Tina Tony: The Secret of the Stars" receiving a high rating of 9.5 and touring major cities such as Beijing, Shanghai, Nanjing, and Hangzhou [2] - The collaboration with the Beijing Children's Art Theatre on "The 'Mysterious' Sanxingdui" creatively transforms historical artifacts into stage characters, achieving a high rating of 9.9 and becoming a benchmark for quality in the 2025 parent-child performance market [4] - Other notable productions include "Wukong: The Three Strikes of the White Bone Spirit," which received a rating of 9.5, showcasing the appeal of classic IPs through innovative puppet presentations [4] Future Directions - The company aims to continue deepening its focus on the small space children's theater segment, enhancing collaborations with IP rights holders and professional art troupes, while also planning to develop high-quality productions for larger theaters [5] - Ku Xiaomai is committed to providing high-quality content for children and trusted choices for parents, ensuring a diverse range of cultural consumption options for families [5]

Core Insights - The article highlights the strong performance of Cool Little Wheat, a brand under Damai Entertainment, in the children's performance market, achieving a threefold increase in the number of shows compared to the previous year, with 1,400 performances from April to September 2025, making it the leader in production scale in the domestic children's performance sector [1] - The company emphasizes the importance of high-quality content and audience experience in the evolving market, aiming to integrate platform IP resources and enhance content supply to meet family users' demands [1][6] Group 1 - Cool Little Wheat has focused on the "small space children's drama" segment, responding to family audiences' preferences for close, interactive, and immersive experiences, and has increased investment in quality productions [1] - The brand has successfully launched new interactive adventure musical plays, such as "Tina Tony: The Secret of the Stars," which received a high rating of 9.5 and has been well-received in multiple cities [3] - The collaboration with Beijing Children's Art Theatre on "The Mystery of Sanxingdui" showcases innovative storytelling by transforming cultural relics into stage characters, achieving a high rating of 9.9 and becoming a benchmark in the market [5] Group 2 - Cool Little Wheat is expanding its repertoire with diverse themes and artistic forms, producing various works that cater to different age groups, which have reached 13 provinces and 22 cities across the country [5] - The company plans to deepen collaborations with IP rights holders and professional art troupes while exploring innovative adaptations of classic IPs to provide richer cultural consumption options for families [6]