Workflow
《“90后”大叔说农事》
icon
Search documents
直击痛点不回避 贴近群众消“温差”——改进经济新闻报道的观察与思考
Sou Hu Cai Jing· 2025-08-26 13:32
Group 1 - The global economy is facing multiple crises and challenges, but China's economy shows resilience and stability, with a focus on maintaining strategic confidence and promoting positive narratives about economic prospects [1][3] - The Central Economic Work Conference in December 2023 emphasized the importance of economic communication and public opinion guidance to counter negative perceptions of China's economy [1][3] - There is a need for economic news reporting to be grounded and relatable to the public, utilizing both traditional and innovative methods to effectively engage audiences [1][3][4] Group 2 - Economic news reporting has expanded in breadth and depth, but there are challenges such as a disconnect between media output and audience engagement, leading to a phenomenon of "flow anxiety" [2][4] - The complexity of China's economic landscape requires nuanced reporting that addresses both macroeconomic achievements and the realities faced by various industries and businesses [3][4] - Media should avoid "composite fallacies" by not generalizing from individual cases, which can mislead investors and create an illusion of unbalanced growth [4][5] Group 3 - The rise of diverse media platforms has created a contrast between traditional media narratives and the more sensationalized content from popular financial influencers, necessitating a shift in reporting styles to capture audience attention [5][6] - Successful economic reporting should combine deep research with innovative storytelling to resonate with audiences, as evidenced by various media initiatives that have achieved significant engagement [6][10] - The importance of building a media think tank to enhance the capacity for economic reporting and policy analysis has been highlighted, with examples of successful initiatives in various regions [11][14] Group 4 - Economic news reporting must focus on addressing pressing issues such as industrial optimization, innovation capacity, and consumer demand, while maintaining a positive narrative [9][10] - Major themes in economic reporting should be explored deeply, combining historical context, logical analysis, and engaging storytelling to enhance audience understanding [10][14] - Journalists are encouraged to develop skills in continuous learning, in-depth research, and creating impactful works that reflect the realities of the economy [14][17]