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《两只蝴蝶》
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《两只蝴蝶》赚 5 亿,作者只拿了 5000 元
3 6 Ke· 2025-08-18 00:40
Core Viewpoint - The article discusses the disparity between the massive success of the song "Two Butterflies" and the minimal financial return received by its creator, Niu Zhaoyang, highlighting issues in the music industry's profit distribution model during the ringtone era [1][19][20]. Group 1: Financial Aspects - Niu Zhaoyang reportedly earned only 5,000 yuan from the song despite its ringtone downloads reaching 260 million, generating over 500 million yuan in total revenue [5][19]. - The song's copyright was only authorized once, resulting in minimal earnings for the creator, as the majority of revenue was absorbed by telecom operators and record companies [9][20]. - The article emphasizes that during the ringtone era, the profit distribution heavily favored telecom companies and the piracy market, leaving creators with negligible returns [11][20]. Group 2: Industry Context - The music industry at the time was characterized by rampant piracy and a lack of transparency in revenue sharing, which often resulted in creators receiving less than half of what they were entitled to [16][20]. - The article notes that the industry environment did not prioritize creators, leading to a systemic issue where successful works did not translate into fair compensation [18][20]. - Niu Zhaoyang's experience reflects a broader trend in the industry, where many creators struggle to receive appropriate recognition and financial rewards for their work [21]. Group 3: Emotional and Artistic Value - For Niu Zhaoyang, the emotional significance of "Two Butterflies" and its widespread recognition outweighs the financial aspect, as it serves as a personal and artistic achievement [13][20]. - The article highlights the importance of creating a healthier environment for creators, where their rights are naturally protected, to encourage ongoing artistic contributions [18][21]. - The narrative underscores that the true value of art lies in its emotional impact and the memories it creates, rather than solely in monetary compensation [20][21].
「跳楼机」红了,华语乐坛黄了
36氪· 2025-05-19 13:44
Core Viewpoint - The status of internet songs has dramatically changed, transitioning from being considered "non-mainstream" to gaining acceptance on mainstream platforms like music variety shows [3][12][16]. Group 1: Rise of Internet Songs - The song "Don't Let Love Wither" has become a viral hit, with over 1.17 million users on a short video platform [5]. - Another internet song, "Jumping Machine," has also gained significant popularity, appearing in multiple music shows [6]. - The discussion around whether internet songs should be featured on mainstream stages is intensifying on social media [9][10]. Group 2: Historical Context - Internet songs were once viewed as low-quality music, often characterized by simple melodies and crude lyrics, limiting their presence on mainstream platforms [12][15]. - The breakthrough of songs like "Mouse Loves Rice" in 2005 marked a turning point, showing that simple, catchy songs could achieve massive commercial success [23][24]. - The success of "Two Butterflies" and "You Are My Rose" by singer Pang Long exemplifies the lucrative potential of internet songs, with earnings exceeding 200 million [33][36]. Group 3: Cultural Impact - The rise of internet songs has led to a cultural shift, with many artists now embracing this genre, blurring the lines between mainstream and internet music [16][19]. - The phenomenon of "KTV" and "square dance" culture has further propelled internet songs into the public consciousness, making them a staple in social gatherings [63][65]. - The viral nature of songs like "Little Apple" demonstrates the ability of internet songs to reach global audiences, even winning international awards [70][74]. Group 4: Current Trends - The advent of short video platforms has created an environment where internet songs can proliferate rapidly, often following a formulaic approach to songwriting [80][82]. - The focus on catchy hooks and repetitive melodies has led to a surge in similar-sounding songs, making it challenging for traditional music to compete [90][91]. - Despite the commercial success of internet songs, there is a growing concern about the quality and depth of music being produced, as seen in the limited discussion surrounding new releases from established artists [93][96].