Core Insights - The 2025 Tianfu Book Fair showcased over 800,000 types of books and hosted more than 1,200 cultural activities, achieving a total sales volume of 1.09 billion yuan for books and cultural products, and 3.05 billion yuan for library supply and construction transactions, attracting over 63 million visitors both online and offline [3][11][12] Group 1: Cultural Impact - The event emphasized cultural inclusivity and resource aggregation, with the Sichuan Book Fair Committee distributing 15 million yuan in vouchers, stimulating 73 million yuan in cultural consumption [5] - The fair featured a special area for the "Truth Light" exhibition showcasing the Party's innovative theoretical publications, and a nationwide reading initiative reached over 66,000 rural children [5][6] - The fair's international collaboration with the Frankfurt Book Fair allowed for the display of "2024 Germany's Most Beautiful Books," enhancing global cultural exchange [6][7] Group 2: Industry Engagement - The 13th National Library Supply and Construction Trade Fair attracted nearly 600 publishing units, with significant participation from major publishers like China Publishing Group and Shandong Publishing Group, resulting in a total transaction volume of 3.05 billion yuan [6][11] - The fair's growing industry influence has made it a preferred venue for various industry events, reflecting its status as a key hub for publishing and cultural exchange [6][11] Group 3: Tourism and Experience Integration - The fair extended beyond traditional exhibition boundaries, incorporating 13 cultural tourism landmarks, enhancing the experience of reading and travel [8][9] - Interactive zones and themed areas catered to diverse audiences, including AR experiences for younger visitors and wellness consultations for seniors, showcasing a blend of literature and lifestyle [8][9] - The integration of local cultural symbols, such as the Sanxingdui and giant pandas, into global cultural narratives was highlighted as a strategy to promote Chinese culture internationally [7][11] Group 4: Economic Contribution - The fair's success is seen as a significant boost to the local publishing industry, with 1.09 billion yuan in sales reinforcing confidence in the sector [11][12] - The event is positioned as a new engine for cultural tourism, linking cultural content with tourism experiences, thereby enhancing the value chain of the "Beautiful Sichuan" tourism brand [11][12]

Core Insights - The 2025 Tianfu Book Fair has been officially launched, featuring a variety of cultural events and activities aimed at promoting literature and reading [1][2][3] - The event emphasizes the importance of cultural exchange and the role of literature in enhancing spiritual wisdom and quality [2][3] - The fair showcases a diverse range of publications and includes participation from numerous authors and cultural figures, enhancing the reading experience for attendees [3][4] Event Highlights - The Tianfu Book Fair is themed "Book Fragrance Fills Tianfu, Leisurely Reading in Sichuan," and is supported by various governmental and publishing organizations [1] - The event features over 600 publishing units and covers an exhibition area of more than 30,000 square meters [3] - Notable authors and cultural figures, including Wang Meng, have expressed their support and connection to Sichuan's literary heritage [2][3] Cultural Exchange - The fair serves as a unique platform for cultural exchange, with participation from the Shandong Publishing Group and China Publishing Group, showcasing a wide array of books [4] - The event promotes the concept of "national reading" through the appointment of reading ambassadors from various fields, expanding the reach of reading initiatives [4] Online and Offline Integration - The fair incorporates both online and offline activities, including social media challenges and community reading events, to engage a broader audience [5] - Various activities are organized to cater to different age groups, ensuring that everyone can find enjoyment in reading [5][6] Conclusion - The 2025 Tianfu Book Fair not only gathers books but also fosters a spirit of resonance and cultural exchange, allowing participants to appreciate the richness of Sichuan's culture and the depth of Chinese civilization [6]

Core Insights - The 2025 Tianfu Book Fair has officially launched, featuring a variety of cultural events and activities aimed at promoting reading and literature in Sichuan [1][2] - The event emphasizes the importance of literature in fostering spiritual wisdom and community engagement, with participation from over a hundred authors and cultural figures [2][4] - The fair serves as a significant platform for cultural exchange, showcasing works from various regions, including a special focus on Shandong's publishing contributions [3][4] Group 1 - The 2025 Tianfu Book Fair is themed "Book Fragrance Fills Tianfu, Leisurely Reading Sichuan," and aims to blend cultural and culinary experiences [1][2] - The event features an exhibition area of over 30,000 square meters, gathering nearly 600 publishing units from across the country [2][4] - Notable authors, including Wang Meng, express their deep connection to Sichuan, highlighting the region's rich literary heritage [2][5] Group 2 - The fair introduces innovative exhibition models, including a senior reading area and a dedicated section for the Frankfurt Book Fair, enhancing the exchange platform for the publishing industry [2][3] - Various activities, both online and offline, are organized to engage a wide audience, including reading challenges and community events [4][5] - The event promotes the concept of "love reading, live well," aiming to expand the reach of reading culture across different demographics [4][5]

Group 1 - The core theme of the book fair is "Cultural and Tourism Deep Integration," aiming to create an immersive and multi-dimensional experience for visitors [2][3] - The book fair will break traditional exhibition boundaries by hosting events in cultural scenic spots such as Liangshan Jianchang Ancient City and Yibin Lizhuang Ancient Town [1][2] - New reading zones will be established, including areas for seniors, Generation Z, and a special section for the Frankfurt Book Fair [3] Group 2 - The main exhibition area will feature a cultural tourism integration zone from Aba Prefecture, allowing visitors to experience traditional crafts like weaving and Thangka painting without traveling far [2] - A non-heritage food street will be introduced, enabling attendees to enjoy local Sichuan cuisine while exploring the book fair [3] - The event will include over 1,000 activities during "Chengdu Reading Month," promoting reading in communities and schools [4] Group 3 - The China Publishing Group will participate as a permanent guest group, showcasing over 4,000 quality books and cultural activities [5] - The event will feature a creative product sales area, highlighting unique items such as the Lu Xun毛背心 series and local cultural products from Dege County [5] - Shandong Publishing Group will also participate, bringing over 1,300 titles across various genres, enhancing cultural exchange between Sichuan and Shandong [5]

Core Insights - The 2025 Tianfu Book Fair will innovate by integrating cultural tourism with reading experiences, aiming to create an immersive and enjoyable atmosphere for visitors [2][3] Group 1: Event Highlights - The book fair will take place from October 17 to 20, featuring activities in cultural sites such as Liangshan Jianchang Ancient City, Yibin Lizhuang Ancient Town, and Meishan Sansu Memorial Museum [1] - The main exhibition area will be located at Chengdu Century City New International Convention and Exhibition Center, introducing a new cultural tourism integration zone from Aba Prefecture [2][3] Group 2: New Features - New reading zones will be established, including areas for seniors, Generation Z, and a special section for books from the Frankfurt Book Fair [3] - A non-heritage food street will be added, allowing visitors to enjoy local Sichuan cuisine while exploring the book fair [3] Group 3: Cultural Exchange and Activities - The event will feature a "Follow the Book to Travel" initiative, linking major cultural landmarks with activities like "Author as Tour Guide Day" and "Cultural Landmark Book Market" [3][4] - Over 1,000 activities will be organized during the "Chengdu Reading Month" to promote reading in communities and schools [4] Group 4: Publishing Participation - The China Publishing Group will participate as a permanent guest group, showcasing over 4,000 quality books and cultural activities from 23 publishing units [5] - Shandong Publishing Group will also participate, bringing over 1,300 titles across various genres, enhancing cultural exchange between Sichuan and Shandong [5]