Core Viewpoint - Shandong province is actively embracing its cultural mission in the new era, focusing on the development and promotion of Chinese traditional culture to enhance its influence globally [1][2][4][6]. Group 1: Cultural Initiatives - The "Shandong Cultural Heritage" project was launched in 2022, which includes the compilation of the largest local literature project, "Qilu Library," showcasing its first database at the China International Copyright Expo [2]. - The "Rural Confucianism Lecture Hall" project initiated in 2013 has established over 20,000 lecture halls across Shandong, promoting traditional wisdom and enhancing social governance [4]. Group 2: Youth Engagement - An increasing number of young people in Shandong are becoming inheritors and promoters of excellent traditional Chinese culture, indicating a positive trend in cultural transmission [3]. Group 3: Economic Integration - Traditional culture is being integrated with industrial transformation, exemplified by the success of the Hanfu industry in Cao County, which has become a billion-yuan industry cluster through digital transformation [5]. Group 4: International Exchange - The 11th Nishan World Civilization Forum held in July gathered over 560 guests from more than 70 countries, focusing on harmonious coexistence of different civilizations, reflecting Shandong's commitment to cultural exchange [5]. Group 5: Policy Support - The 20th Central Committee of the Communist Party of China emphasizes the need to stimulate cultural innovation and development, with Shandong pledging to contribute to the cultural foundation for national rejuvenation [6].

Core Insights - The 2025 Tianfu Book Fair showcased over 800,000 types of books and hosted more than 1,200 cultural activities, achieving a total sales volume of 1.09 billion yuan for books and cultural products, and 3.05 billion yuan for library supply and construction transactions, attracting over 63 million visitors both online and offline [3][11][12] Group 1: Cultural Impact - The event emphasized cultural inclusivity and resource aggregation, with the Sichuan Book Fair Committee distributing 15 million yuan in vouchers, stimulating 73 million yuan in cultural consumption [5] - The fair featured a special area for the "Truth Light" exhibition showcasing the Party's innovative theoretical publications, and a nationwide reading initiative reached over 66,000 rural children [5][6] - The fair's international collaboration with the Frankfurt Book Fair allowed for the display of "2024 Germany's Most Beautiful Books," enhancing global cultural exchange [6][7] Group 2: Industry Engagement - The 13th National Library Supply and Construction Trade Fair attracted nearly 600 publishing units, with significant participation from major publishers like China Publishing Group and Shandong Publishing Group, resulting in a total transaction volume of 3.05 billion yuan [6][11] - The fair's growing industry influence has made it a preferred venue for various industry events, reflecting its status as a key hub for publishing and cultural exchange [6][11] Group 3: Tourism and Experience Integration - The fair extended beyond traditional exhibition boundaries, incorporating 13 cultural tourism landmarks, enhancing the experience of reading and travel [8][9] - Interactive zones and themed areas catered to diverse audiences, including AR experiences for younger visitors and wellness consultations for seniors, showcasing a blend of literature and lifestyle [8][9] - The integration of local cultural symbols, such as the Sanxingdui and giant pandas, into global cultural narratives was highlighted as a strategy to promote Chinese culture internationally [7][11] Group 4: Economic Contribution - The fair's success is seen as a significant boost to the local publishing industry, with 1.09 billion yuan in sales reinforcing confidence in the sector [11][12] - The event is positioned as a new engine for cultural tourism, linking cultural content with tourism experiences, thereby enhancing the value chain of the "Beautiful Sichuan" tourism brand [11][12]

Core Insights - The 2025 Tianfu Book Fair features two main guest groups: the permanent guest group, China Publishing Group, and the annual guest group, Shandong Publishing Group, showcasing significant publications and cultural activities [1] Group 1: Permanent Guest Group - China Publishing Group presents over 4,000 quality books from 23 major publishers, including notable titles and bestsellers, highlighting the depth of the "national publishing team" [2] - A newly established "Cultural and Creative Exhibition Area" attracts attention, featuring unique cultural products such as Lu Xun-themed merchandise and local Chengdu literary bags, indicating strong consumer interest [2] - The exhibition area also includes traditional and modern creative products from various localities, enhancing the cultural experience for attendees [2] Group 2: Annual Guest Group - Shandong Publishing Group showcases over 1,300 titles that reflect the rich cultural heritage of Shandong, covering literature, social sciences, arts, and children's books [2] - The display includes significant works such as "Ritual Classics" and "Qilu Library," which resonate with readers interested in the depth of Qilu culture [3] - Interactive areas and cultural displays within the Shandong section engage visitors, allowing them to appreciate the blend of Qilu culture and Tianfu culture [3]

Core Insights - The 2025 Tianfu Book Fair has been officially launched, featuring a variety of cultural events and activities aimed at promoting literature and reading [1][2][3] - The event emphasizes the importance of cultural exchange and the role of literature in enhancing spiritual wisdom and quality [2][3] - The fair showcases a diverse range of publications and includes participation from numerous authors and cultural figures, enhancing the reading experience for attendees [3][4] Event Highlights - The Tianfu Book Fair is themed "Book Fragrance Fills Tianfu, Leisurely Reading in Sichuan," and is supported by various governmental and publishing organizations [1] - The event features over 600 publishing units and covers an exhibition area of more than 30,000 square meters [3] - Notable authors and cultural figures, including Wang Meng, have expressed their support and connection to Sichuan's literary heritage [2][3] Cultural Exchange - The fair serves as a unique platform for cultural exchange, with participation from the Shandong Publishing Group and China Publishing Group, showcasing a wide array of books [4] - The event promotes the concept of "national reading" through the appointment of reading ambassadors from various fields, expanding the reach of reading initiatives [4] Online and Offline Integration - The fair incorporates both online and offline activities, including social media challenges and community reading events, to engage a broader audience [5] - Various activities are organized to cater to different age groups, ensuring that everyone can find enjoyment in reading [5][6] Conclusion - The 2025 Tianfu Book Fair not only gathers books but also fosters a spirit of resonance and cultural exchange, allowing participants to appreciate the richness of Sichuan's culture and the depth of Chinese civilization [6]

Core Insights - The 2025 Tianfu Book Fair has officially launched, featuring a variety of cultural events and activities aimed at promoting reading and literature in Sichuan [1][2] - The event emphasizes the importance of literature in fostering spiritual wisdom and community engagement, with participation from over a hundred authors and cultural figures [2][4] - The fair serves as a significant platform for cultural exchange, showcasing works from various regions, including a special focus on Shandong's publishing contributions [3][4] Group 1 - The 2025 Tianfu Book Fair is themed "Book Fragrance Fills Tianfu, Leisurely Reading Sichuan," and aims to blend cultural and culinary experiences [1][2] - The event features an exhibition area of over 30,000 square meters, gathering nearly 600 publishing units from across the country [2][4] - Notable authors, including Wang Meng, express their deep connection to Sichuan, highlighting the region's rich literary heritage [2][5] Group 2 - The fair introduces innovative exhibition models, including a senior reading area and a dedicated section for the Frankfurt Book Fair, enhancing the exchange platform for the publishing industry [2][3] - Various activities, both online and offline, are organized to engage a wide audience, including reading challenges and community events [4][5] - The event promotes the concept of "love reading, live well," aiming to expand the reach of reading culture across different demographics [4][5]