Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1] Group 1: Learning Package Overview - The "Enterprise Equity Financing Learning Package" aims to assist companies in understanding equity financing and attracting suitable investors [1] - The package includes a printed manual, online courses, and customized notebooks [2][3][4] Group 2: Manual Content Structure - The manual consists of approximately 100,000 words and 232 pages, divided into two main parts focusing on the equity financing process for non-listed companies [6][8] - The first part covers ten key aspects of equity financing, including identifying good companies from an investor's perspective, business planning, financing strategies, company valuation, and negotiation of investment agreements [9][10] Group 3: Key Topics in the Manual - The manual uses relatable metaphors, such as "a glass of beer," to explain critical concepts in the investment field [11] - It provides specific formulas and case studies for understanding valuation and equity structure design, emphasizing the importance of these elements in equity financing [12][13] - The ninth section focuses on identifying potential pitfalls in investment agreements to avoid confusion caused by complex legal terms [13] Group 4: In-depth Discussion on Financing Issues - The second part of the manual delves into essential aspects of equity financing, including internal control systems, equity structure design, business plan writing, and tax risks associated with equity transfer [14] - It discusses common equity structure problems through case studies of failed companies, providing insights for designing effective equity structures [16] Group 5: Investor Relations and Negotiation Strategies - The manual outlines strategies for companies to maximize their interests when negotiating with investors, particularly regarding performance guarantees and board seats [20] - It clarifies misconceptions about financial advisory (FA) fees and emphasizes the importance of selecting the right FA based on the company's specific needs [21] Group 6: Practical Insights and Recommendations - The manual combines perspectives from both companies and investors, sharing practical experiences and strategies to identify potential risks during the financing process [22]

Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1] Group 1: Learning Package Overview - The "Enterprise Equity Financing Learning Package" includes a printed manual titled "Enterprise Equity Investment and Financing Handbook" [2] - The handbook consists of approximately 100,000 words and 232 pages, designed to help companies understand equity financing and attract suitable investors [5] Group 2: Handbook Structure - The handbook is divided into two main parts, systematically explaining the key processes and practical points for non-listed companies engaging in equity financing [7] - The first part covers ten critical issues from the perspective of investors, including competitive advantage analysis, business plan preparation, financing strategy, company valuation, and negotiation of investment agreements [7][10] - The second part delves into key considerations for equity financing, including internal control systems, equity structure design, and tax risks associated with equity transfer [10][11] Group 3: Practical Insights - The handbook provides specific formulas and case studies to help companies understand valuation and equity structure design, emphasizing the importance of these elements in equity financing [8] - It discusses common pitfalls in investment agreements and offers strategies for companies to identify and navigate potential risks during the financing process [16] - The manual also addresses how to effectively communicate with investors, particularly in scenarios involving performance guarantees or board seat requests [15]

当下， 创投一级市场 正处于 下行周期 ，与过往相比，投资人和企业都面临着更多挑战， 二级市场形势变化 和政策变化 导致投资人退出预期更加不明朗，企业平衡投资人和自身诉求的难度和复杂性也日益上升。 企业股权融资学习包 扫码购买 立享8折 《企业股权融资手册》共有约10万字、232页 ，首先，我们来看一下目录： -上下滑动查看目录大纲- 通过目录可以发现， 《企业股权融资手册》 主要分为 两大部分 ，系统地讲解了非上市企业进行股权融资的主 要流程和实操要点。 第一部分按照企业实施股权融资的过程，从投资人眼中的好企业展开，到商业计划书、融资策划、公司估 值，再到寻找投资人、有效路演、甄别投资人、应对投资尽调，最后到投资协议关键条款、融资谈判，层 层递进地梳理了10个方面的问题。 这个10个问题重点分享了企业应该如何更高效地引入战略投资，展示企业价值，获得高估值。 【企业股权融资学习包】 学习包内容 1.纸质资料《企业股权投融资手册》 2.线上课程《创业公司股权分配和股权激励（基础篇）》 1 3.梧桐定制笔记本 为了帮助更多企业找到合适的投资人，做好股权融资，走出困境，我们特意推出 「企业股权融资学习包」 ， 全方 ...

当下， 创投一级市场 正处于 下行周期 ，与过往相比，投资人和企业都面临着更多挑战， 二级市场形势变化和政 策变化 导致投资人退出预期更加不明朗，企业平衡投资人和自身诉求的难度和复杂性也日益上升。 为了帮助更多企业找到合适的投资人，做好股权融资，走出困境，我们特意推出 「企业股权融资学习包」 ，全方 位帮助企业全面了解股权融资及引入投资的注意事项！ 【企业股权融资学习包】 学习包内容 1.纸质资料《企业股权投融资手册》 2.线上课程《投资人视角：揭秘PE/VC行业》 3.梧桐定制笔记本 企业股权融资学习包 扫码了解详情/立即购买 1 接下来，小师姐将带着大家详细了解一下纸质资料 《企业股权融资手册》 ，首先我们来上下滑动看下目录： -上下滑动查看目录大纲- 通过目录可以发现， 《企业股权融资手册》 主要分为 两大部分 ，系统地讲解了非上市企业进行股权融资的准备事 项及实操要点。 第一部分按照企业实施股权融资的过程，从投资人眼中好企业的定义展开，到商业计划书、融资策划、公司估值、 再到寻找投资人、有效路演、甄别投资人、应对投资尽调，最后到投资协议关键条款、融资谈判，层层递进地梳理 了十个方面的问题。这个十个问题 ...

今年， 创投一级市场 正处于 下行周期 ，与过往相比，投资人和企业都面临着更多挑战， 二级市场形势变化和政 策变化 导致投资人退出预期更加不明朗，企业平衡投资人和自身诉求的难度和复杂性也日益上升。 为了帮助更多企业找到合适的投资人，做好股权融资，走出困境，我们特意推出 「企业股权融资学习包」 ，全方 位帮助企业全面了解股权融资及引入投资的注意事项！ 【企业股权融资学习包】 学习包内容 1.纸质资料《企业股权投融资手册》 2.线上课程《投资人视角：揭秘PE/VC行业》 3.梧桐定制笔记本 企业股权融资学习包 扫码领券，立减 50元 /套 1 接下来，小师姐将带着大家详细了解一下纸质资料 《企业股权融资手册》 ，首先我们来上下滑动看下目录： -上下滑动查看目录大纲- 通过目录可以发现， 《企业股权融资手册》 主要分为 两大部分 ，系统地讲解了非上市企业进行股权融资的准备事 项及实操要点。 第一部分按照企业实施股权融资的过程，从投资人眼中好企业的定义展开，到商业计划书、融资策划、公司估值、 再到寻找投资人、有效路演、甄别投资人、应对投资尽调，最后到投资协议关键条款、融资谈判，层层递进地梳理 了十个方面的问题。这个十 ...