Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1] Summary by Sections Section 1: Overview of the Equity Financing Handbook - The "Equity Financing Handbook" consists of approximately 100,000 words and 232 pages, divided into two main parts focusing on the process and practical points of equity financing for non-listed companies [4][6] - The first part outlines ten key issues in the equity financing process, from identifying good companies from an investor's perspective to critical terms in investment agreements and negotiation strategies [6][10] Section 2: Key Issues in Equity Financing - The second part delves into essential aspects of equity financing, including internal control systems, equity structure design, writing business plans, selecting investment institutions, and understanding tax risks associated with equity transfers [10][11] - Specific case studies, such as those of "Xiao Ye" and "Logic Thinking," are used to illustrate common equity structure problems and provide insights for designing effective equity structures [11] Section 3: Practical Strategies and Common Challenges - The handbook offers practical strategies for companies to maximize their interests during negotiations, especially when faced with investor demands such as performance guarantees [15][16] - It emphasizes the importance of understanding potential risks in the financing process and provides strategies to address common challenges encountered during equity financing [16]

Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1][6]. Summary by Sections Section 1: Overview of the Financing Process - The "Enterprise Equity Financing Manual" consists of approximately 100,000 words and 232 pages, systematically explaining the main processes and practical points for non-listed companies in equity financing [4][6]. - The first part outlines ten key issues from the perspective of investors, including how to present a good company, create a business plan, conduct financing planning, company valuation, find investors, conduct effective roadshows, identify investors, respond to due diligence, key terms of investment agreements, and negotiation strategies [6][10]. - The manual uses simple metaphors, such as "a glass of beer," to explain key concepts in the investment field, emphasizing the necessity and sustainability of investments [7]. Section 2: Practical Considerations in Equity Financing - The second part delves into critical aspects of equity financing, including internal control systems, equity structure design, writing business plans, selecting investment institutions, investment agreements, negotiations, and tax risks associated with equity transfers [10]. - It highlights the importance of constructing an internal control system that aligns with the current development stage and can adapt to future changes, providing reference processes for companies [10]. - The section on equity structure design discusses common issues through case studies of failed equity structures, offering insights for companies to design their equity frameworks [11]. Section 3: Investor Relations and Negotiation Strategies - The manual addresses how companies should handle negotiations with investors, particularly regarding performance guarantees and board seats, providing strategies for maximizing company benefits [15]. - It emphasizes the importance of understanding the implications of performance guarantees and how to navigate complex investment agreements to avoid potential pitfalls [16].

Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1] Group 1: Learning Package Overview - The "Enterprise Equity Financing Learning Package" aims to assist companies in understanding equity financing and attracting suitable investors [1] - The package includes a printed manual, online courses, and customized notebooks [2][3][4] Group 2: Manual Content Structure - The manual consists of approximately 100,000 words and 232 pages, divided into two main parts focusing on the equity financing process for non-listed companies [6][8] - The first part covers ten key aspects of equity financing, including identifying good companies from an investor's perspective, business planning, financing strategies, company valuation, and negotiation of investment agreements [9][10] Group 3: Key Topics in the Manual - The manual uses relatable metaphors, such as "a glass of beer," to explain critical concepts in the investment field [11] - It provides specific formulas and case studies for understanding valuation and equity structure design, emphasizing the importance of these elements in equity financing [12][13] - The ninth section focuses on identifying potential pitfalls in investment agreements to avoid confusion caused by complex legal terms [13] Group 4: In-depth Discussion on Financing Issues - The second part of the manual delves into essential aspects of equity financing, including internal control systems, equity structure design, business plan writing, and tax risks associated with equity transfer [14] - It discusses common equity structure problems through case studies of failed companies, providing insights for designing effective equity structures [16] Group 5: Investor Relations and Negotiation Strategies - The manual outlines strategies for companies to maximize their interests when negotiating with investors, particularly regarding performance guarantees and board seats [20] - It clarifies misconceptions about financial advisory (FA) fees and emphasizes the importance of selecting the right FA based on the company's specific needs [21] Group 6: Practical Insights and Recommendations - The manual combines perspectives from both companies and investors, sharing practical experiences and strategies to identify potential risks during the financing process [22]

Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1]. Group 1: Learning Package Overview - The "Enterprise Equity Financing Learning Package" aims to assist companies in understanding equity financing and attracting suitable investors [1]. - The package includes a printed manual, online courses, and customized notebooks [2][3]. Group 2: Manual Content Structure - The "Enterprise Equity Financing Manual" consists of approximately 100,000 words and 232 pages, divided into two main parts focusing on the process and practical points of equity financing for non-listed companies [6][8]. - The first part covers ten key aspects of equity financing, including identifying good companies from an investor's perspective, business planning, financing strategies, company valuation, and negotiation of investment agreements [9][10]. Group 3: Key Topics in Manual - The manual uses relatable metaphors, such as "a glass of beer," to explain critical concepts in the investment field [11]. - It emphasizes the importance of valuation and equity structure design, providing specific formulas and case studies for better understanding [12]. - The ninth section focuses on identifying potential pitfalls in investment agreements to avoid confusion caused by complex legal terms [13]. Group 4: Practical Insights - The second part delves into essential aspects of equity financing, including internal control systems, equity structure design, business plan writing, and tax risks associated with equity transfer [14]. - It discusses common equity structure issues through case studies of failed companies, providing insights for designing effective equity structures [16]. - The manual also addresses strategies for negotiating with investors, particularly regarding performance guarantees and board seats [20]. Group 5: Conclusion - Overall, the "Enterprise Equity Financing Manual" combines perspectives from both companies and investors, sharing practical experiences and strategies to identify potential risks in the financing process [21].

Core Viewpoint - The current venture capital primary market is in a downward cycle, presenting more challenges for both investors and companies, with increasing complexity in balancing investor and company demands [1] Group 1: Learning Package Overview - The "Enterprise Equity Financing Learning Package" includes a printed manual titled "Enterprise Equity Investment and Financing Handbook" [2] - The handbook consists of approximately 100,000 words and 232 pages, designed to help companies understand equity financing and attract suitable investors [5] Group 2: Handbook Structure - The handbook is divided into two main parts, systematically explaining the key processes and practical points for non-listed companies engaging in equity financing [7] - The first part covers ten critical issues from the perspective of investors, including competitive advantage analysis, business plan preparation, financing strategy, company valuation, and negotiation of investment agreements [7][10] - The second part delves into key considerations for equity financing, including internal control systems, equity structure design, and tax risks associated with equity transfer [10][11] Group 3: Practical Insights - The handbook provides specific formulas and case studies to help companies understand valuation and equity structure design, emphasizing the importance of these elements in equity financing [8] - It discusses common pitfalls in investment agreements and offers strategies for companies to identify and navigate potential risks during the financing process [16] - The manual also addresses how to effectively communicate with investors, particularly in scenarios involving performance guarantees or board seat requests [15]

当下， 创投一级市场 正处于 下行周期 ，与过往相比，投资人和企业都面临着更多挑战， 二级市场形势变化 和政策变化 导致投资人退出预期更加不明朗，企业平衡投资人和自身诉求的难度和复杂性也日益上升。 为了帮助更多企业找到合适的投资人，做好股权融资，走出困境，我们特意推出 「企业股权融资学习包」 ， 全方位帮助企业全面了解股权融资及引入投资的注意事项！ 【企业股权融资学习包】 学习包内容 1.纸质资料《企业股权投融资手册》 2.线上课程《创业公司股权分配和股权激励（基础篇）》 1 3.梧桐定制笔记本 企业股权融资学习包 扫码购买 立享8折 《企业股权融资手册》共有约10万字、232页 ，首先，我们来看一下目录： -上下滑动查看目录大纲- 通过目录可以发现， 《企业股权融资手册》 主要分为 两大部分 ，系统地讲解了非上市企业进行股权融资的主 要流程和实操要点。 第一部分按照企业实施股权融资的过程，从投资人眼中的好企业展开，到商业计划书、融资策划、公司估 值，再到寻找投资人、有效路演、甄别投资人、应对投资尽调，最后到投资协议关键条款、融资谈判，层 层递进地梳理了10个方面的问题。 这个10个问题重点分享了企业应该如何 ...

当下， 创投一级市场 正处于 下行周期 ，与过往相比，投资人和企业都面临着更多挑战， 二级市场形势变化 和政策变化 导致投资人退出预期更加不明朗，企业平衡投资人和自身诉求的难度和复杂性也日益上升。 企业股权融资学习包 扫码购买 立享8折 《企业股权融资手册》共有约10万字、232页 ，首先，我们来看一下目录： -上下滑动查看目录大纲- 通过目录可以发现， 《企业股权融资手册》 主要分为 两大部分 ，系统地讲解了非上市企业进行股权融资的主 要流程和实操要点。 第一部分按照企业实施股权融资的过程，从投资人眼中的好企业展开，到商业计划书、融资策划、公司估 值，再到寻找投资人、有效路演、甄别投资人、应对投资尽调，最后到投资协议关键条款、融资谈判，层 层递进地梳理了10个方面的问题。 这个10个问题重点分享了企业应该如何更高效地引入战略投资，展示企业价值，获得高估值。 【企业股权融资学习包】 学习包内容 1.纸质资料《企业股权投融资手册》 2.线上课程《创业公司股权分配和股权激励（基础篇）》 1 3.梧桐定制笔记本 为了帮助更多企业找到合适的投资人，做好股权融资，走出困境，我们特意推出 「企业股权融资学习包」 ， 全方 ...

当下， 创投一级市场 正处于 下行周期 ，与过往相比，投资人和企业都面临着更多挑战， 二级市场形势变化和政 策变化 导致投资人退出预期更加不明朗，企业平衡投资人和自身诉求的难度和复杂性也日益上升。 为了帮助更多企业找到合适的投资人，做好股权融资，走出困境，我们特意推出 「企业股权融资学习包」 ，全方 位帮助企业全面了解股权融资及引入投资的注意事项！ 【企业股权融资学习包】 学习包内容 1.纸质资料《企业股权投融资手册》 2.线上课程《投资人视角：揭秘PE/VC行业》 3.梧桐定制笔记本 企业股权融资学习包 扫码了解详情/立即购买 1 接下来，小师姐将带着大家详细了解一下纸质资料 《企业股权融资手册》 ，首先我们来上下滑动看下目录： -上下滑动查看目录大纲- 通过目录可以发现， 《企业股权融资手册》 主要分为 两大部分 ，系统地讲解了非上市企业进行股权融资的准备事 项及实操要点。 第一部分按照企业实施股权融资的过程，从投资人眼中好企业的定义展开，到商业计划书、融资策划、公司估值、 再到寻找投资人、有效路演、甄别投资人、应对投资尽调，最后到投资协议关键条款、融资谈判，层层递进地梳理 了十个方面的问题。这个十个问题 ...

今年， 创投一级市场 正处于 下行周期 ，与过往相比，投资人和企业都面临着更多挑战， 二级市场形势变化和政 策变化 导致投资人退出预期更加不明朗，企业平衡投资人和自身诉求的难度和复杂性也日益上升。 为了帮助更多企业找到合适的投资人，做好股权融资，走出困境，我们特意推出 「企业股权融资学习包」 ，全方 位帮助企业全面了解股权融资及引入投资的注意事项！ 【企业股权融资学习包】 学习包内容 1.纸质资料《企业股权投融资手册》 2.线上课程《投资人视角：揭秘PE/VC行业》 3.梧桐定制笔记本 企业股权融资学习包 扫码领券，立减 50元 /套 1 接下来，小师姐将带着大家详细了解一下纸质资料 《企业股权融资手册》 ，首先我们来上下滑动看下目录： -上下滑动查看目录大纲- 通过目录可以发现， 《企业股权融资手册》 主要分为 两大部分 ，系统地讲解了非上市企业进行股权融资的准备事 项及实操要点。 第一部分按照企业实施股权融资的过程，从投资人眼中好企业的定义展开，到商业计划书、融资策划、公司估值、 再到寻找投资人、有效路演、甄别投资人、应对投资尽调，最后到投资协议关键条款、融资谈判，层层递进地梳理 了十个方面的问题。这个十 ...