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小鹏汽车:科技企业赋能儿童科普|2025华夏ESG实践人力与公益标杆案例
Hua Xia Shi Bao· 2025-09-25 10:36
Company Overview - Xiaopeng Motors was established in 2015 and is headquartered in Guangzhou, with R&D centers in multiple cities including Beijing, Shanghai, and Shenzhen. The company has also set up smart manufacturing bases in Wuhan, Zhaoqing, and Guangzhou. Xiaopeng Motors has a global R&D and sales presence, including a research center in the United States and subsidiaries in various European locations. The company went public on the New York Stock Exchange on August 27, 2020, raising a record amount for the global new energy vehicle industry, with stock code "NYSE:XPEV". It was listed on the Hong Kong Stock Exchange on July 7, 2021, with stock code "9868.HK" [1]. Social Responsibility Initiatives - Xiaopeng Motors has established the Guangzhou Xiaopeng Public Welfare Foundation, focusing on environmental education for children and their parents. The foundation collaborates with professionals in ecology, early development, and educational publishing to create innovative educational products centered on climate change, new energy, and biodiversity [2]. - The "Low-Carbon Traveler" environmental science education project initiated by Xiaopeng Public Welfare recruits employees, volunteers, and educational institutions to co-create educational products that promote green and low-carbon travel concepts among children and youth. The project has developed three mature educational products, with the core product being the "Low-Carbon Traveler" board game, which encourages players to plan travel in a future city context while considering carbon emissions [2]. - The "Low-Carbon Traveler" board game is a strategy game that simulates urban travel modes, where players' travel choices impact carbon emissions. The game integrates educational elements to convey the importance of green and intelligent travel to the public, especially to children and youth [2]. Educational Outreach - The Xiaopeng Public Welfare Foundation, in collaboration with Xiaopeng Motors' research experts, has published the "Low-Carbon Traveler" Smart Handbook, which includes 19 fun questions aimed at educating children and youth about automotive culture, the relationship between cars and the environment, and future automotive technology developments. The handbook incorporates Xiaopeng Motors' knowledge and experience in green design, battery recycling, and flying car technology [3]. - The foundation employs various promotional methods to meet educational needs, partnering with teachers, employee volunteers, and NGOs to promote the "Low-Carbon Traveler" series of educational products in schools, museums, and Xiaopeng Motors' stores. By March 2025, over 250 public science activities are planned across 17 provinces, directly serving more than 20,000 children and youth [3]. Expert Commentary - Xiaopeng Motors deeply integrates ESG principles into its operations, showcasing employee care through initiatives like the "Newborn Plan" and promoting ecological science education through the "Low-Carbon Traveler" project. This approach combines talent development with public innovation, enriching the company's commitment to green responsibility [4].