Group 1 - The global popularity of movie IPs is becoming a new engine for consumer spending, as evidenced by the success of "Jurassic World: Dominion" and the launch of over 50 co-branded products by Miniso, including the "Tyrannosaurus PENPEN" toy, which significantly increased foot traffic in Shanghai stores by over 40% [1][3] - The collaboration between Miniso and Universal Pictures demonstrates the commercial potential of IP partnerships, with Miniso leveraging the global influence of the IP and its supply chain advantages to create trendy designs, marking a successful continuation of previous collaborations [3] - Miniso has partnered with over 150 international IPs, including Disney and Sanrio, and its products have entered major global markets, helping Chinese brands gain international recognition [3] Group 2 - Guiyang is innovating with a "movie + cultural tourism" integration model, launching the first non-heritage themed store in the "Cross-Boundary Film City," which combines cultural creativity, non-heritage elements, and film [5] - The opening day of the store attracted nearly 10,000 participants through various activities, and online interactions exceeded 100,000, showcasing the potential for cultural consumption [5] - Guiyang's approach aims to enhance the film and tourism industry by integrating local cultural resources and promoting immersive experiences, leading to a high-quality development trend in the cultural consumption sector [5]