说实话 ， 2025 年的恋爱综艺，已经发展到一种非常拧巴的状态。那种一边看一边皱眉、脚趾疯狂施工，却又舍不得关掉的感觉，你懂吧？不浪漫、不治 愈，有时候甚至像精神噪音，但只要热搜一弹出来， kk 还是会条件反射地点进去确认一句 ——" 这回又整出什么新活了？ " 曾经的恋综是门挺体面的生意。那会儿我们看《心动的信号》《再见爱人》，要么是嗑糖嗑到上头，要么是偷偷对照自己的感情生活反思两秒。就算有剧 本痕迹，好歹糖是甜的，情绪也是能对得上的。可到了2025年，恋综的功能已经悄悄换挡了，不再试图教你怎么谈恋爱，而更像一档持续更新的"人类行 为艺术展"。 最近这波抓马的代表作，非《有你的恋歌2》和《有秘密的我们2》莫属。一个把自曝"两度被恋综拒"的机车网红痞幼送上了热搜；另一个，让00后"待爆 花"王梓莼把恋综现场当个人solo舞台，看得人只剩一个疑问：她到底还能多离谱？ 这两种极端，拼在一起，却刚好组成了当下恋综最真实的底色。 恋综，早就不是爱情发生地，而是一个由"网红"混合而成的奇葩样本池。节目组像是在搞高风险社会实验，把各怀心思的人扔进密闭空间，而镜头，就是 我们用来放大人性的显微镜。 从"素人图鉴"到"奇葩 ...

文丨文娱价值官 明远 编 辑丨美圻 2025年的综艺市场诞生了不少新节目、新趋势，比如各平台都在布局微综、又比如"游戏"成为市场的新 关键词。 此消彼长之中，某些经典品类似乎站在了不得不变的十字路口。比如，曾经掀起全网嗑糖热潮的恋爱真 人秀。 今年各大平台卫视推出的恋综并不少，可无论是综N代还是新品类，如往年一样能够引起观众讨论的却 不多，甚至连吐槽声量都不及往昔。 都说"爱是会消失的"，难道观众真不需要恋综了？ 恋综爱得静悄悄 比如引进同名韩综模式的《恋爱兄妹》，主打在亲手足的关注下去谈恋爱；把生存竞技和恋爱糅合到一 起的《偏爱之恋》，看嘉宾在爱情和面包中如何抉择；还有回应观众对于"牛马恋综"的渴求，直接在恋 综上"演我"的《朝九晚五的恋爱》，都是今年诞生的新节目。 平心而论，这些节目本身都有看点和突破性，但观众的心却似乎很难为他们留驻。 韩版《恋爱兄妹》播出时在网上引起超强热议，国内的跟进脚步虽然迅速，可节目播出后，原本对该模 式沉迷的观众却好像瞬间变心了一样；《偏爱之恋》的模式很像欧美经典的《欲罢不能》模式，在国内 引起热议的韩综《单身即地狱》也是该模式，但《偏爱之恋》的关注度却似乎也不像韩综那么高。 ...

Core Insights - The dating variety show market is experiencing a shift with the introduction of new shows like "Love Special Invitation," "Preference of Love," and "Escape from 9 to 5 Love," which aim to explore different aspects of romantic interactions [1][8] - A notable trend is the move towards "all-solo" formats, with most new shows featuring entirely non-celebrity participants, contrasting with the traditional celebrity-driven formats [2][20] Group 1: Show Formats and Trends - "Love Special Invitation" enhances viewer engagement by incorporating a "special witness group" of friends and family who provide real-time feedback and support to participants [10][12] - "Preference of Love" employs a survival game format with 20 singles competing for dates, blending romance with competition [16] - "Escape from 9 to 5 Love" targets working individuals, focusing on relatable themes such as housing and rent, and encourages proactive dating approaches [18][20] Group 2: Market Dynamics - The rise of all-solo dating shows is seen as a cost-effective strategy, allowing for lower production expenses while still engaging audiences [23][25] - The success of these shows relies heavily on the performance of non-celebrity participants, as past experiences indicate that celebrity segments often receive negative feedback [23][30] - The dating show landscape is evolving, with platforms increasingly investing in solo formats to create relatable content that resonates with viewers [22][29] Group 3: Commercialization and Challenges - Despite the challenges of monetizing all-solo formats, shows like "Love Special Invitation" and "Preference of Love" have secured sponsorships and commercial partnerships, indicating potential for profitability [29][30] - The primary challenge for all-solo shows lies in participant selection and background checks to maintain credibility and viewer trust [30][32] - The ongoing interest in dating shows suggests a sustained demand for this genre, with platforms continuing to prioritize dating content in their programming [30][34]