中新网北京12月20日电 "每一个角色都是我人生的里程碑。"在《唐朝诡事录》系列剧中，杨旭文饰演 的"卢凌风"一角备受瞩目。近日，他在采访中谈到，从《射雕英雄传》到《唐朝诡事录》，每一个人生 阶段的作品对自己影响都很大，因为不同人生阶段会有不同的心态、不同的阅历，面对角色和自我的感 悟也不同。在未来，他要更用心揣摩剧本和人物、推敲细节，以最好的作品回馈给观众，"对得起观 众，也对得起自己。" 12月18日，搜狐时尚盛典在京举行，本届盛典以"向心而行"为主题，刘晓庆、岳云鹏、杨旭文、彭小 苒、胡兵、郁可唯、白举纲等200余位艺人明星、热门剧组主创及平台签约艺人、关注流博主齐聚，共 同见证各项年度荣誉的揭晓。 办方供图 盛典现场，刘晓庆摘得"年度魅力人物"荣誉，作为中国影视业的"长青力量"，她用半个世纪的演艺生 涯，塑造了无数深入人心的经典角色。岳云鹏摘得"年度跨界人物"，作为相声演员，他多次登上春晚舞 台，并在多部大热电影、电视剧中带来精彩的跨界演绎。 来源：主 办方供图 杨旭文、彭小苒收获"年度瞩目演员"荣誉。杨旭文发表感言称，"要看一个好剧本，然后踏踏实实地做 一个真诚的演员。"彭小苒则表示，希望明年有更多 ...

导语 2025年的文娱行业，形势更加复杂多变。电影市场终破500亿票房大关，动画电影撑起半壁江山，女性观众成主要观影力量；剧集市场"长短相融"趋势显 著，冷热起伏，古装剧，年代剧，都市剧有破圈表现；音综喜综等综N代坐镇综艺市场，新IP借"话题+"、代际碰撞等引发关注；630亿+短剧市场全面爆 发，精品化规范化提速，红果月活于在线视频行业位列第四；情绪经济逻辑下，演出市场爆发式增长。 巨变之下，平台与公司都需要寻找"更确定性的增长"直面挑战，穿越周期。沧海横流，方显英雄本色。今年，娱乐独角兽将继续推进"年度盘点"和"年度 专访"，从短剧、长剧集、综艺、音乐等多维度盘点年度行业事件和标杆公司，试图记录和追寻行业的发展趋势和变化脉络。我们将在"年度盘点"系列文 章中，分享一系列产业观察。 本文为"年度盘点"专刊第二篇，综艺市场2025，《花少》《五哈》等综N代稳定发挥，《地球超新鲜》《一饭封神》等新综开创新类型。综艺市场的下一 个风向标指向何处，我们试图在今年作品的市场表现和明年的片单中找到一些答案。 综艺行业的2025，与其说下饭，不如说"下酒"。 过往和乐融融的"下饭菜"正在逐渐失去魅力，敢于呈现真实粗粝感、提 ...

喜剧类节目誓有不成"年番"不罢休之感。 这边腾讯《喜人奇妙夜2》刚刚落幕，那边新喜综就一股脑地续上了。先是央视出品的喜剧综艺《笑有新生》在12月6号开播，主打选拔培养喜剧新人。接 着优酷2025综艺片单中便有露出的、计划在2026年1月播出的《喜剧之战》即将入场。同期，停播数年的《吐槽大会》也换上新名字《主咖》等待回归。 再回望今夏腾讯视频和爱奇艺同期对打的两档喜剧综艺《脱口秀和TA们的朋友2》《喜剧之王单口季2》，掀起新一轮议题表达。无论从类型还是数量上 看，平台们都在全方位涌入喜剧赛道，试图承包观众全年的笑点。 2026年又将是喜剧内容爆发的一年，当平台全方位内卷，题材的趋同、喜剧人才的迅速消耗，包括创作者在意义与好笑间的艰难平衡，都是不争的事实， 供给端的极致内卷，是否能转化为市场的快乐？ 央视的《笑有新生》显然代表了前一种思路。节目构建了一套从选拔、培训到实战的"喜剧学院"体系。内容涵盖创作、表演、节奏把控等多个维度，主要 目的在于挑选喜剧新人、培养喜剧新人，颇有为春晚输送新血之意。事实也正是如此，节目里有三张"直通春晚共创邀约卡"，首期节目中的"春晚"存在感 也很强。节目的喜剧新人大多是年轻的新生代 ...

Group 1 - The core viewpoint emphasizes the focus on the media industry's trend towards prosperity, driven by a strong new product cycle and AI applications [1] - The gaming sector is expected to see performance and valuation upgrades due to a robust new product cycle, with a total of 178 domestic games and 6 imported games approved in November, marking a three-year high [2] - The advertising spending is anticipated to grow as the economy recovers, benefiting the media sector [1] Group 2 - The gaming market revenue in October reached 31.4 billion yuan, a year-on-year increase of 7.8%, primarily driven by strong product cycles from leading companies [2] - The variety show market is performing well, with Tencent's "Now Just Depart Season 3" achieving a market share of 24.96% [2] - The short drama and comic drama segments are gaining popularity, with notable titles leading in viewership [2] Group 3 - AI applications are advancing rapidly, with significant breakthroughs in AI video models, including the public release of the O1 video model capable of generating 3-10 second videos [3] - The release of PixVerse V5.5 marks a milestone as the first domestic AI video model supporting multi-camera and audio-visual synchronization [3] - The rapid development of AI technologies is expected to create new opportunities across various sectors, including advertising and gaming [1][3]

新锐艺人的闪耀亮相，为盛典注入鲜活气息。他们以个性表达诠释"我为自己而美"的悦己态度，契 合"情绪价值"的年度关键词。 陈立农在音乐与影视领域双线发力，阳光形象与舞台感染力兼具，将带来青春感与质感并存的亮相；凭 借电视剧《即刻上场》中"郭小雨"一角引发广泛共鸣的何蓝逗，精准诠释打工人的真实状态，其传递的 共情力量与盛典"情绪价值"核心高度契合，此次亮相将让观众看到角色之外的时尚表现力。 12月18日，以"向心而行"为主题的2025搜狐时尚盛典，将于北京中国大饭店盛大启幕。作为北京经典地 标与高端盛会的重要承载地，中国大饭店以其历久弥新的官方气韵与正统格调，为本届盛典注入深厚底 蕴。盛典聚焦"情绪价值"，荟萃影视、音乐、综艺、时尚等多领域星光——国民级演员刘晓庆、岳云鹏 等实力派艺人，携手热门剧组主创、搜狐签约艺人及关注流播主跨界共聚，在经典殿堂中演绎时尚、传 递情感共鸣。届时，搜狐视频关注流将全程直播，与广大网友共同见证这场兼具温度、质感与经典魅力 的年度时尚文娱盛会。 作为见证行业变迁的"长青力量"，多位实力派艺人的加盟为盛典注入厚重底蕴。他们长期深耕行业的精 神与"向心而行"的主题不谋而合。 国民级演员刘 ...

在很长一段时间里，综艺编导向晚的生活只剩下三件事，为虚无缥缈的客户和项目熬夜、回家睡觉、和同事吐槽录制"耍大牌"的艺人。真正的节目录制时 间只占一年中的半个月。 这是她这几年的常态。今年她离开了综艺行业，入职了一家头部直播公司做直播综艺的策划。刚刚转行时，很多同行劝她不要去，觉得"综艺更有内容价 值"，以及"直播肯定比综艺更累"。 "我现在才敢说，做直播哪儿是降维啊，明明是找对了路，有种打了全世界的脸的感觉。"即使与河豚君隔着电话，她的音调依旧是上扬的。此时她正在休 年假，这也是原来在综艺公司没有的待遇，"虽然现在也时常因为固定的直播安排加班，但好歹不会因为艺人迟到加班。" 这一年，向晚感受最明显的，是在综艺行业里缺失很久的秩序感和价值感。 秩序感来源于直播节奏紧密。放在以前，每年一个项目就能保住一个综艺团队，提案期占一年的3/4。录制期永远在等艺人降临现场；结束录制还要面临 连轴转的后期剪辑，找素材到天亮是日常。 在新行业里，她每个月完成一个节目策划是基础，前半个月用来策划，后半个月分成4～6场直播。每场直播2～4小时，播完收工，绝不拖泥带水。 价值感则很直观，娱播实现了以往综艺实现不了的梦——从烧钱到赚钱 ...

Group 1 - The core transformation in content consumption for 2026 is the rise of "ordinary people," moving away from grand narratives, as the value judgment shifts from elites and institutions to relatable individuals [1][6][10] - In the entertainment and content industry, stories of ordinary people's struggles and triumphs are becoming mainstream, with a focus on small character narratives in film and television [23][24][26] - Short dramas are emerging as emotional "quick fixes," while healing variety shows provide low-conflict environments for audiences [31][39] Group 2 - In the commercial retail sector, brands are moving away from elitism and are encouraged to connect with ordinary consumers, emphasizing authentic communication and emotional connections [2][12][29] - The marketing approach is shifting towards "micro-touchpoint" creativity, where everyday items become vehicles for emotional engagement [2][12] - Young consumers are redefining value through "aesthetic simplicity" and "wisdom in imperfection," challenging traditional brand pricing strategies [2][12] Group 3 - In the realm of travel and lifestyle, there is a trend towards local experiences and self-exploration, with "county travel" and local markets gaining popularity [2][10] - The democratization of technology and the internet is empowering ordinary individuals, making AI tools accessible for practical needs and creative expression [2][10] - Health and wellness are becoming integral to daily life, with a focus on cost-effective, situational care, and grassroots sports gaining traction [2][10] Group 4 - The brand marketing landscape is undergoing a "people's revolution," shifting from "hero-making" narratives to genuine dialogue with consumers [2][12] - Emotional compensation is becoming a key value in advertising, with brands needing to engage in two-way interactions rather than one-sided promotions [2][12] - The ultimate goal for brands is to authentically document the everyday lives of consumers, reflecting their stories and struggles [29][30]

Core Insights - The report highlights a shift from grand narratives to the rise of ordinary people's voices, indicating a democratization of storytelling in various industries, particularly in entertainment and content consumption [1][4][7] Group 1: Entertainment and Content Industry - The film industry is witnessing a narrative shift where stories focus on ordinary individuals rather than heroic figures, exemplified by films like "Nanjing Photo Studio" and "Nezha 2" [16][20] - Short dramas and variety shows are becoming emotional "quick fixes" for audiences, with short dramas evolving into significant investments, as seen with "Zhuque Hall" [25][33] - Music and podcasts are experiencing a bifurcation, with a demand for both instant gratification through catchy tunes and deeper, meaningful content through long-form discussions [37][39] Group 2: Business, Retail, and Consumption - Consumers are increasingly rejecting brands that maintain a "grand" image, favoring those that engage in genuine interactions, as seen with innovative marketing strategies like using receipts for storytelling [49][50] - The trend of "micro-touch" marketing is emerging, where brands create unique consumer experiences through everyday interactions, such as personalized receipts and relatable narratives [52][53] - The consumption trend reflects a preference for "humble aesthetics" and "practical wisdom," indicating a shift towards authenticity and relatability in brand representation [48][49] Group 3: Technology and Internet - AI tools are empowering ordinary individuals to create and share content, making it easier for their voices to be heard in the digital landscape [8][10] - The integration of technology into daily life is shifting focus towards health and companionship, emphasizing the importance of personal experiences over grand technological achievements [8][10] Group 4: Social and Political Context - Public discourse is increasingly centered around empathy and personal experiences, with ordinary people's lives becoming a benchmark for evaluating broader societal issues [8][10] - The narrative power is shifting from elite institutions to everyday individuals, reflecting a growing desire for relatable and authentic stories in public discussions [7][10] Group 5: Health and Sports - The health and wellness sector is moving towards systematic optimization and cost-effective care, while grassroots sports events are gaining recognition, emphasizing local identity [8][10] - The focus on ordinary people's experiences in sports is reshaping the narrative around athleticism, moving away from elite-centric views [8][10] Group 6: Brand Marketing Revolution - The marketing landscape is undergoing a "people's revolution," transitioning from top-down communication to a more empathetic, two-way interaction with consumers [1][10] - Brands are encouraged to abandon the notion of leading and instead focus on companionship and understanding consumer emotions [10][11]

文丨文娱价值官 明远 编 辑丨美圻 2025年的综艺市场诞生了不少新节目、新趋势，比如各平台都在布局微综、又比如"游戏"成为市场的新 关键词。 此消彼长之中，某些经典品类似乎站在了不得不变的十字路口。比如，曾经掀起全网嗑糖热潮的恋爱真 人秀。 今年各大平台卫视推出的恋综并不少，可无论是综N代还是新品类，如往年一样能够引起观众讨论的却 不多，甚至连吐槽声量都不及往昔。 都说"爱是会消失的"，难道观众真不需要恋综了？ 恋综爱得静悄悄 比如引进同名韩综模式的《恋爱兄妹》，主打在亲手足的关注下去谈恋爱；把生存竞技和恋爱糅合到一 起的《偏爱之恋》，看嘉宾在爱情和面包中如何抉择；还有回应观众对于"牛马恋综"的渴求，直接在恋 综上"演我"的《朝九晚五的恋爱》，都是今年诞生的新节目。 平心而论，这些节目本身都有看点和突破性，但观众的心却似乎很难为他们留驻。 韩版《恋爱兄妹》播出时在网上引起超强热议，国内的跟进脚步虽然迅速，可节目播出后，原本对该模 式沉迷的观众却好像瞬间变心了一样；《偏爱之恋》的模式很像欧美经典的《欲罢不能》模式，在国内 引起热议的韩综《单身即地狱》也是该模式，但《偏爱之恋》的关注度却似乎也不像韩综那么高。 ...

Core Insights - The variety show market has faced challenges in recent years, but a surge of new programs in Q4 has revitalized the landscape, showcasing a diverse array of content and generating significant viewer engagement [1][3] - This year's Q4 programming marks a departure from previous trends, with a focus on returning classic formats and a gradual recovery in the market, despite the scarcity of breakout hits [1][3] Group 1: Trends in Variety Shows - Recent variety shows have emphasized a strong sense of "realness," allowing audiences to connect with genuine emotions and experiences, as seen in programs like "再见爱人5" [3][7] - The portrayal of complex relationships and emotional struggles in shows has resonated with viewers, highlighting the challenges of modern marriage and individual independence [17][19] - The trend of female-centric programming has gained momentum, with shows like "一路繁花" focusing on diverse female experiences and perspectives, enriching the representation of women in media [11][17] Group 2: Audience Engagement and Content Strategy - The success of shows like "毛雪汪" and "现在就出发3" lies in their ability to provide emotional companionship and relatable content, appealing to viewers seeking comfort and connection in their busy lives [18][21] - Programs are increasingly addressing real-life issues such as career anxiety and personal growth, making them relevant to a broader audience and enhancing viewer engagement [23] - The shift towards lighter, more relatable content reflects a strategic response to audience desires for authenticity and emotional resonance, fostering a deeper connection between shows and viewers [23]