《偶像练习生》

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中国影视产业重心南移,“江浙沪”成了最大赢家?
虎嗅APP· 2025-05-31 10:30
Core Viewpoint - The article discusses the significant shift in China's film and television industry from the north to the south, particularly focusing on the Yangtze River Delta region, highlighting the reasons behind this migration and the implications for the industry [3][4][5]. Group 1: Historical Context - For a long time, the film and television industry in China maintained a balance between the north and south, with northern cities like Beijing and Changchun being central to the industry [5]. - The transformation in the location of film projects began around 2010, coinciding with the rapid growth of the Chinese film market, which became the second largest globally by surpassing Japan [5][6]. - The emergence of numerous local film and television industrial parks across the country was a result of increased demand during the industry's peak years [6][7]. Group 2: Current Trends - The northern film industry, particularly in cities like Qingdao, has seen a decline post-pandemic, with fewer large projects and a shift towards short dramas [7][9]. - Qingdao's Oriental Movie Metropolis, once a hub for major productions, is now struggling with low occupancy rates and high operational costs due to its expensive rental prices [11][12]. - In contrast, the southern region, especially the Yangtze River Delta, is experiencing a boom in new industrial parks and projects, with cities like Wuxi and Suzhou becoming popular filming locations [16][18]. Group 3: Factors Influencing Migration - The shift towards the south is attributed to several factors, including better weather conditions for filming, more convenient transportation networks, and supportive government policies in the southern regions [12][13][18]. - The Yangtze River Delta offers a more mature industrial chain, allowing for easier resource mobilization and collaboration among production teams [17][18]. - The financial incentives and subsidies provided by local governments in the south are significantly more attractive compared to those in the north, encouraging production companies to relocate [18][19]. Group 4: Future Outlook - The article suggests that the future of film and television production may lean towards "light asset" models, focusing on smaller, more flexible production facilities that can adapt to changing industry demands [21][22]. - The survival of film and television bases will depend on their ability to offer competitive pricing and comprehensive support services to production teams [21][23]. - The ongoing evolution of the industry indicates that adaptability and resourcefulness will be key for both northern and southern regions as they navigate the changing landscape of film and television production in China [23].