《古龙群侠录》

Search documents
从内容精品到治理提升 恺英网络以创新不断激发产业活力
Xin Hua Wang· 2025-10-17 02:51
Core Viewpoint - The article highlights the sustainable development path of Kaiying Network, emphasizing its commitment to AI innovation, cultural empowerment for overseas expansion, and shareholder returns amidst the transformation of the gaming industry during the "14th Five-Year Plan" period [1]. Group 1: Innovation and Product Development - Kaiying Network has increased its R&D investment, totaling 1.976 billion yuan from 2021 to 2024, focusing on a diverse product matrix including RPG, SLG, and anime genres [3]. - The company has revitalized its classic IP "Legend" and launched new titles like "Dragon Valley World," which quickly gained user popularity [3]. - Kaiying Network has multiple upcoming projects and has successfully obtained several game licenses, laying a solid foundation for future growth [3]. Group 2: AI and Cross-Industry Integration - The company has developed an AI tool platform "SOON" that significantly shortens game development cycles and enhances production efficiency [5]. - AI applications such as "Warm Star Valley Dream Journey" and "EVE," along with AI+hardware products like DPVR AI Glasses, have expanded new consumer scenarios beyond traditional gaming [5]. Group 3: Cultural Expansion and Revenue Growth - Kaiying Network has actively engaged in cultural trade, with overseas revenue accounting for an increasing share of total revenue, reaching 202 million yuan in the first half of 2025, a year-on-year increase of 59.57% [6]. - The company’s RPG title "MU Immortal" and strategy game "Nobunaga's Ambition: Path to the World" have been well-received by overseas users [6]. Group 4: IP Value and Cultural Promotion - The company leverages traditional Chinese culture for its overseas business, with projects like "Seasonal Customs" and adaptations of original IPs into various media formats [7]. - Kaiying Network's digital asset platform "Shiyuan Cube" utilizes digital and blockchain technology to promote traditional cultural IPs globally [7]. Group 5: Corporate Responsibility and Governance - Kaiying Network emphasizes the balance between economic performance and social responsibility, investing over 800 million yuan in share buybacks since 2019 and distributing a total of 1.212 billion yuan in cash dividends [8]. - The company has contributed over 15 million yuan to support education in underdeveloped areas and has logged over 7,000 hours of volunteer service [9]. - Kaiying Network has reduced carbon emissions by 10.22 tons over the past five years and actively participates in industry standard-setting for sustainable development [9].