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《只有河南·戏剧幻城》
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《只有峨眉山》停演,“王潮歌们”在赌什么?
Xin Lang Cai Jing· 2025-08-18 09:36
Core Insights - The project "Only Emei Mountain: Drama Fantasy City" led by Wang Chaoge has announced a suspension of performances, highlighting the high costs associated with such artistic ventures, which are often financially burdensome for the companies involved [1] - The capital market operates under different rules, emphasizing the need for quick returns on investment, contrasting with the artistic approach that prioritizes quality and audience engagement first [2][4] - The success of "Only Dream of Red Mansions: Drama Fantasy City" relies heavily on the ability of investors to create a viable business model around the artistic project, rather than on guaranteed financial returns [4] Investment and Financial Aspects - New World Group has invested over 4 billion RMB in the "Only Dream of Red Mansions" project, which has attracted over 2 million visitors and hosted 21,000 performances in two years, despite ongoing operational losses [4][5] - The profitability of New World Group, primarily from its natural gas services, provides essential financial support for the project, demonstrating a strategic alignment between artistic endeavors and corporate profitability [5] Business Model and Ecosystem - The project is designed to create a multi-faceted value ecosystem, where the theater not only generates ticket sales but also stimulates surrounding businesses, such as a 35,000 square meter commercial street that has seen a 50% increase in visitors [6] - The real estate sector benefits from the project's branding, enhancing the marketability of local developments and contributing to the overall economic landscape of Langfang [7] - Government support is crucial, as the project has become a cultural landmark for Langfang, attracting resources and attention from local authorities [8][9] Comparative Analysis - Similar successful models are seen in "Only Henan: Drama Fantasy City," which has achieved significant visitor numbers and government backing, illustrating the potential for cultural projects to drive regional economic growth [10][12] - The long-term vision of projects like "Only Dream of Red Mansions" and "Only Henan" emphasizes the importance of cultural investment over immediate financial returns, aiming for sustainable community and economic development [16][17]