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游戏政策环境渐趋友好,“AI+出海”助力行业景气度提升
AVIC Securities· 2025-03-02 15:07
Investment Rating - The industry investment rating is "Overweight" indicating that the growth level of the industry is expected to be higher than that of the CSI 300 index over the next six months [27]. Core Insights - The gaming policy environment is becoming more favorable, with the issuance of game licenses accelerating. The number of new game licenses issued in 2024 is expected to reach 1,416, a year-on-year increase of 31.72% [2][15]. - The global gaming market is projected to reach a scale of 12,163.35 billion yuan in 2024, with a year-on-year growth of 3.31%. Chinese self-developed games' actual sales revenue in overseas markets is expected to be 18.557 billion USD, reflecting a significant year-on-year increase of 13.39% [3][19]. - The introduction of AI in game development is expected to enhance production efficiency and reduce costs, contributing to the long-term growth of the gaming industry [6][20]. Summary by Sections Market Review - The social service industry index experienced a weekly decline of 2.82%, ranking 25th out of 31 in the Shenwan first-level industry performance [8]. - The gaming sector is showing signs of recovery, supported by favorable policies and increasing market demand [6][20]. Industry News Dynamics - Recent policies from Hangzhou and Shanghai are aimed at promoting the gaming industry, including simplifying approval processes for digital content and enhancing support for game publishing [15][19]. - The performance of major gaming companies remains robust, with significant revenue growth reported by companies like Shenzhou Taiyue and Kaiying Network [17][19]. Investment Recommendations - The report suggests focusing on two main investment lines: 1) Copyright IP (e.g., Zhongxin Publishing, Zhejiang Publishing) and 2) Gaming companies (e.g., Giant Network, Kaiying Network) [21][20].