Core Viewpoint - The article discusses the launch and initial success of the new account "Lan Zhi Chun Xu" led by Dong Yuhui, focusing on cultural content and film discussions, marking a shift from traditional e-commerce to content-driven engagement [3][4][6]. Group 1: Launch and Initial Performance - The new account "Lan Zhi Chun Xu" gained over 210,000 followers during its first live broadcast, which attracted over 100,000 viewers [3][6]. - The live stream featured discussions on the development of Chinese cinema, with a focus on classic films, and included cultural products for sale, generating sales between 1 million to 2.5 million [8][9]. - The account's strategy emphasizes cultural content rather than direct sales, aiming to create a long-term engagement model [4][8]. Group 2: Strategic Direction and Future Plans - Dong Yuhui plans to expand the content offerings of "Lan Zhi Chun Xu" to include programs related to museums, technology, and literature, indicating a broader cultural focus [6][8]. - The account's launch coincided with increased demand for cultural content during the summer vacation, suggesting a strategic timing to capture audience interest [7][8]. - Future live streams will feature other hosts from the "Yu Hui Tong Xing" network, indicating a collaborative approach to content creation [9]. Group 3: Comparison with Competitors - "Yu Hui Tong Xing" has surpassed "Dongfang Zhenxuan" in follower count, reaching 30 million compared to 28.34 million for the latter, highlighting a competitive edge in audience engagement [17]. - While "Dongfang Zhenxuan" focuses on self-operated products and has launched a successful sanitary napkin line, "Yu Hui Tong Xing" emphasizes cultural content and agricultural products, showcasing different business models [18][19]. - The article suggests that both companies are exploring distinct paths in the live commerce space, with "Yu Hui Tong Xing" prioritizing content and cultural value, while "Dongfang Zhenxuan" aims for product differentiation through self-operated goods [20][21].