Core Insights - The seventh "Shanghai International Musical Festival" concluded with 12 productions, 44 performances, and over 70,000 attendees, showcasing a strong emphasis on original works and international collaborations [1][3]. Group 1: Festival Highlights - The festival featured two main sections: "International Invited" and "Original Showcase," highlighting both global perspectives and support for local creations [3]. - Notable performances included the German musical "Ludwig II: The King Returns" and the Italian musical "Casanova: The Lover of Venice," both making their Chinese debuts [3]. - The "Musical Star Series Concert" attracted over 16,000 viewers, with a 93% female audience and 70% of attendees being from the post-90s and Gen Z demographics [3]. Group 2: Original Works and Audience Engagement - Original productions like "Lion Boy," "Finding Li Er Gou," and "Baoyu" received positive audience feedback, with strong ticket sales and near-full capacity [3]. - The musical "Da Zhuang Wang" sold out its initial five performances and added seven more, totaling 12 shows, receiving widespread acclaim on social media [3]. Group 3: Development Initiatives - The "Chinese Original Musical Incubation Plan" has successfully developed over ten original works, with seven achieving commercial production and over 270 performances [5]. - A new initiative, "Musical Creation Ten Lessons," will invite top creators to share insights, enhancing the quality of original productions [5]. Group 4: Industry Collaboration and Quality Focus - A seminar on "Comparative Analysis of Musical Creation Ecosystems between Shanghai and Hong Kong" highlighted the need for high-quality original works in the industry [7]. - Participants emphasized that the core of original musicals lies in quality and substance, advocating for a shift from quantity to quality in productions [7]. Group 5: Global Engagement - The "Musical Singing Competition" attracted over 700 applications, with around 160 contestants, including 12 from overseas and Hong Kong/Macau regions [9]. - Participants shared cultural insights and experiences, fostering a collaborative environment among young talents from different countries [9].