Core Viewpoint - The rising gold prices have led to the popularity of "pain gold," which combines popular IPs from anime and games with gold jewelry, particularly among young consumers [1][2]. Group 1: Market Trends - "Pain gold" prices have exceeded 2000 yuan per gram in several brand gold stores, approximately double the price of standard gold jewelry [1][2]. - Young consumers are willing to pay a premium for "pain gold," driven by emotional value associated with the IPs [2][3]. - The trend has resulted in significant social media engagement, with related topics garnering over ten million views [2]. Group 2: Consumer Behavior - Some consumers are opting to purchase "pain gold" from markets like Shui Bei or online small jewelry stores due to lower prices, with some products priced as low as 873 yuan per gram [3]. - There is a risk of counterfeit products when purchasing "pain gold" outside of brand stores, as these products may lack IP authorization and authenticity [3][4]. Group 3: Investment Considerations - The investment value of "pain gold" is contingent on the longevity of the underlying IP, as many IPs may fade in popularity over time [4][5]. - The resale market for "pain gold" is limited, with many products experiencing significant depreciation and challenges in selling on second-hand platforms [5]. - Consumers are advised to focus on well-established IPs to mitigate risks associated with potential value decline [5].