《天涯明月刀手游》

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《天涯明月刀》主创离职背后:MMO 要往哪走?
雷峰网· 2025-03-03 12:03
Core Viewpoint - The departure of key personnel from Tencent's Polar Aurora studio, particularly the producer of "Tianya Mingyue Dao," highlights the challenges faced by MMORPGs in adapting to changing user demographics and market conditions [2][5][6]. Group 1: Personnel Changes - Yang Feng, the producer of "Tianya Mingyue Dao," and Gu Tingting, the market head, have left Tencent, which is significant given their high-level positions [2]. - Their departures are rumored to be linked to the unsuccessful implementation of a seasonal model in "Tianya Mingyue Dao Mobile," which saw a brief rise in rankings but subsequently fell out of the top 500 in sales [2][3]. - Gu Tingting's departure coincided with discussions about the need for MMORPGs to evolve to meet the expectations of different player demographics [6][8]. Group 2: Project Challenges - The new project "Glow," which was developed over three years with significant investment, ultimately failed despite substantial resources being allocated from the "Tianya Mingyue Dao" team [3]. - The internal dissatisfaction stemmed from both the failure to innovate under Yang Feng's leadership and the perceived inadequate financial rewards for the team [4][5]. Group 3: Market Dynamics - The article emphasizes that the MMORPG market is changing, with older players seeking nostalgia and younger players desiring quick, engaging experiences [6]. - The need for MMORPGs to adapt to these shifting player expectations is critical for future success [5][6].