Company Overview - GRAVITY Co., Ltd. is a developer and publisher of online and mobile games, known for its principal product, Ragnarok Online, which is popular in various markets including Japan and Taiwan [3]. Product Launch - PT Gravity Game Link, Gravity's subsidiary in Indonesia, has officially launched Dragonica Origin, an MMORPG PC game, in 10 regions of Southeast Asia on July 16, 2025 [1]. - Dragonica Origin features a fantasy world with dragons and magic, dynamic side-scrolling combat, and class-specific comic skills, offering a unique play style [2]. Market Positioning - The company emphasizes that Dragonica Origin combines nostalgic elements of classic online games with exciting side-scrolling action, targeting players looking for a retro-style gaming experience [3].

Summary of Key Points from the Conference Call Industry Overview - The gaming industry is experiencing performance divergence in 2024, with Kaiying Network achieving impressive revenue of 1.35 billion and turning a profit, while 37 Interactive Entertainment and Taiyue Information fell short of expectations due to marketing expenses and product competition, indicating intensified industry competition [1][2][3] Core Companies and Their Performance - Kaiying Network and Huatuo are expected to have a higher success rate in the future. Jibite is anticipated to grow due to its reserve products like "Warship Legend" and "Nine Woods in the Wild," maintaining a relatively stable market position [3][1] - In Q1 2025, Kaiying's revenue was approximately 510 to 520 million, Perfect World reported 300 million, and Jibite achieved 283 million. ST Huadong performed exceptionally well at 1.35 billion, while Youzu managed to turn a profit [2] Emerging Technologies and Trends - The integration of AI and gaming shows promising prospects. Successful cases include 1V1 games that utilize AI models and VR/XR technologies, enhancing user experience through 3D AR scene construction. For instance, "Love and Deep Space" helped increase Zhe Paper's revenue from 1.4 billion to 7 billion [4][5] - The combination of AI, AR, and virtual human technologies is expected to further enhance immersion and user experience in gaming [4][5] Notable Game Genres - MMORPG, SLG, and casual gaming are highlighted as important areas to watch. MMORPG and SLG have long lifecycles and can integrate various gameplay styles, while casual games are performing well in the Western markets, with increased fragmented time in China providing opportunities [6][7] - The lifecycle of successful JSR games can reach 8 to 10 years, attracting high ARPU users and forming stable player communities [6] Upcoming Game Releases - A significant number of new games are set to launch in 2025, with Kaiying Network having the most reserves, including "Douluo Dalu: The Legend of the Exorcist" and "Tomb Raider: The Journey." Other companies like 37 Interactive Entertainment, Tencent, and NetEase also have substantial reserves [8][9] - Key products from Kaiying Network include "Douluo Dalu: The Legend of the Exorcist," which features deep design for combo attacks, and "Tomb Raider: The Journey," which combines Dungeons & Dragons and ARPG elements [10] Company-Specific Highlights - Jibite is launching "Sword Legend," a JRPG that incorporates a pet-catching system, and "Nine Woods in the Wild," which enhances real-time strategy gameplay [13] - Giant Network's new titles include "Supernatural Action Group," a Chinese horror-themed game, and "5000 Years," a historical strategy game [12] - Mingchen Health's core product is "Realm of the Blade," an ARPG featuring a death god IP, designed for cooperative play [11] Market Dynamics - The casual gaming sector is thriving in Western markets, with titles like "Candy Crush Saga" maintaining a long presence in the top sales charts. The increasing fragmented time in China due to longer working hours also benefits casual games [7] - The market may polarize into heavy games like MMORPG and SLG, and lighter casual games [7] Conclusion - The gaming industry is poised for significant developments in 2025, with numerous new titles and innovative technologies shaping the landscape. Companies like Kaiying Network, Jibite, and Giant Network are at the forefront of these changes, leveraging their unique products and market strategies to capture growth opportunities.

Core Insights - The mobile game "逆水寒" continues to thrive nearly two years post-launch, with the recent "国风民俗季" version integrating traditional Chinese cultural elements, enhancing player experience through immersive storytelling and gameplay [1][3][5] Game Development and Features - The new version features traditional cultural elements such as Yue opera and shadow puppetry, providing players with a unique cultural experience [5][9] - The game has upgraded its graphics, receiving positive feedback on social media platforms, which has contributed to its rise to the 8th position on the iOS game sales chart [3][9] - The introduction of new gameplay mechanics, such as the "戏影模式" for immersive viewing and interaction, showcases the game's commitment to enhancing user experience [7][9] Monetization Strategy - The game maintains a low-cost monetization model, primarily through free content and low-priced outfits, which has successfully stimulated player spending [3][9] - The "福利驱动" strategy, offering rewards for participation, has proven effective in driving player engagement and revenue [9][11] Player Demographics and Engagement - The game has attracted a diverse player base, with over 70% of users being new to the MMO genre, indicating its appeal to younger audiences [14][15] - The game's social media presence is significant, with related content on platforms like Douyin reaching over 1.6 billion views, enhancing community engagement [18][20] Technological Innovations - The game serves as a testing ground for new technologies, incorporating AI models to enhance gameplay and user experience, which also benefits other products within the company [20][21] - Continuous improvements in graphics and performance, such as a 70% increase in loading speed and support for 4K resolution, demonstrate the company's commitment to quality [20][21] Strategic Implications - The success of "逆水寒" reflects a shift in the MMO market towards accommodating younger players' preferences for low-pressure, aesthetically driven gameplay [12][15] - The game's ability to blend cultural elements with modern gaming technology positions it as a key player in the evolving landscape of the gaming industry, serving as a model for future developments [21]

Core Viewpoint - The departure of key personnel from Tencent's Polar Aurora studio, particularly the producer of "Tianya Mingyue Dao," highlights the challenges faced by MMORPGs in adapting to changing user demographics and market conditions [2][5][6]. Group 1: Personnel Changes - Yang Feng, the producer of "Tianya Mingyue Dao," and Gu Tingting, the market head, have left Tencent, which is significant given their high-level positions [2]. - Their departures are rumored to be linked to the unsuccessful implementation of a seasonal model in "Tianya Mingyue Dao Mobile," which saw a brief rise in rankings but subsequently fell out of the top 500 in sales [2][3]. - Gu Tingting's departure coincided with discussions about the need for MMORPGs to evolve to meet the expectations of different player demographics [6][8]. Group 2: Project Challenges - The new project "Glow," which was developed over three years with significant investment, ultimately failed despite substantial resources being allocated from the "Tianya Mingyue Dao" team [3]. - The internal dissatisfaction stemmed from both the failure to innovate under Yang Feng's leadership and the perceived inadequate financial rewards for the team [4][5]. Group 3: Market Dynamics - The article emphasizes that the MMORPG market is changing, with older players seeking nostalgia and younger players desiring quick, engaging experiences [6]. - The need for MMORPGs to adapt to these shifting player expectations is critical for future success [5][6].