Core Viewpoint - The current state of the art film industry in China is facing significant challenges, with controversies surrounding directors and production companies highlighting a broader decline in audience trust and interest in art films [1][3][5]. Group 1: Industry Challenges - The recent controversy involving director Lou Ye and the production company Fulei Moshih has exposed the fragile reputation of the art film sector, indicating a lack of public confidence in the industry [1][3]. - Art films are struggling to attract audiences, with the market experiencing a "cold winter," as evidenced by the failure of many anticipated projects to materialize [5][19]. - The financial viability of art films is in question, as even high-profile projects with star actors have not achieved profitability, leading to a reevaluation of investment strategies [6][9][11]. Group 2: Financial Dynamics - Art films typically operate under two business models: strict cost control to achieve profitability through film festival awards and limited box office returns, or high-budget productions relying on star power to attract audiences [6][9]. - The investment in art films often does not yield returns, with examples of films directed by Lou Ye failing to break even despite significant investments [11][13]. - The involvement of production companies with questionable financial backgrounds raises concerns about the sustainability of funding for art films [11][13]. Group 3: Creative and Structural Issues - The director-centric model prevalent in the Chinese film industry limits accountability and can lead to excessive spending and project delays, further complicating the financial landscape for art films [14][16]. - The lack of a robust production system akin to Hollywood's makes it difficult for art films to achieve consistent quality and profitability, as directors often prioritize personal artistic expression over commercial viability [14][16]. - The current trend in art film production is criticized for lacking innovation, with many new directors producing derivative works that fail to resonate with audiences [25].

Group 1 - The 27th Shanghai International Film Festival opened with various interactive and creative zones for fans, including merchandise sales and themed areas for upcoming films [1] - The "Dream Scene" film art exhibition commemorates the 120th anniversary of Chinese cinema and features original film storyboards, scene concepts, and character design sketches, allowing audiences to understand the filmmaking process [2] - The exhibition includes a "Light and Shadow Imaging Pavilion" where a photographer offers free photoshoots for visitors, enhancing audience engagement [2] Group 2 - The festival features popular screenings of the "Neon Genesis Evangelion" film series, with all five films sold out, indicating strong demand and interest from fans [1][3] - Attendees are actively participating in the festival atmosphere, with fans bringing memorabilia and engaging in community activities, such as exchanging custom postcards [3] - The festival has introduced various online and offline interactive projects, including a retro photo booth and themed tour vehicles, to enhance visitor experience and promote social media sharing [4]