文艺片的多事之夏，钱是赚不到，索性敞开门来穷打。 先是上周，《三个字》制片方福莱魔石指控该片导演娄烨职务侵占罪，将深受文青推崇的娄烨导演一把拉下神坛。虽然娄烨方面火速回应辟谣，但群众似 乎并不买单——由这次的舆论导向，也可看出如今咱内娱是多么不得人心。 至于事实层面，目前尚不好做定论。因为双方都没有给出实质性证据，仍处在前期舆论战阶段。福莱魔石一方只是发了公开声明，连立案回执单都没晒出 来。报案不等于立案，审完材料没问题才会立案。至于财务张文录音爆料的"犯罪细节"，6000元买鞋、52万买保险，不晒证据的话，一律属于"小作文"范 畴。 文艺片的生意经 可能很多人认为文艺片导演追求艺术，就必须要牺牲票房。但资本是逐利的，慈善家是少数，文艺片市场如果完全无利可图，压根就不会做起来。文艺片 生意通常有两种做法： 第一种是将成本严格控制在一定范围内。因为文艺片的受众有限，你不能指望高票房，把成本控下来，就有盈利可能。比如成本控到200、300万内，通过 报名各种电影节、电影奖拿奖金，通常是能回笼一大半成本。然后再靠院线回收一部分成本，或许还能小赚。 至今仍是小成本盈利标杆的《心迷宫》，当年就是靠着170万成本，拿下了 ...

Group 1 - The 27th Shanghai International Film Festival opened with various interactive and creative zones for fans, including merchandise sales and themed areas for upcoming films [1] - The "Dream Scene" film art exhibition commemorates the 120th anniversary of Chinese cinema and features original film storyboards, scene concepts, and character design sketches, allowing audiences to understand the filmmaking process [2] - The exhibition includes a "Light and Shadow Imaging Pavilion" where a photographer offers free photoshoots for visitors, enhancing audience engagement [2] Group 2 - The festival features popular screenings of the "Neon Genesis Evangelion" film series, with all five films sold out, indicating strong demand and interest from fans [1][3] - Attendees are actively participating in the festival atmosphere, with fans bringing memorabilia and engaging in community activities, such as exchanging custom postcards [3] - The festival has introduced various online and offline interactive projects, including a retro photo booth and themed tour vehicles, to enhance visitor experience and promote social media sharing [4]