Core Viewpoint - The collaboration between South Korean game developer 111% and domestic game company Habby aims to establish a joint venture in Singapore, focusing on creative game development and global distribution, addressing the need for strategic adjustments in a changing market [1][3][19] Group 1: Joint Venture Objectives - The joint venture will leverage the strengths of both companies in creative game development and global distribution, with 111% handling distribution in South Korea and the joint venture managing other markets [3][19] - Both companies have faced challenges recently, with 111% struggling to replicate the success of "LuckyDefense" and Habby experiencing lackluster responses to recent titles [3][19] Group 2: Market Position and Competition - Both companies are recognized for their innovative game prototypes, influencing many top games in the domestic mini-game market [4][19] - The rapid growth of the mini-game market has intensified competition, leading to the need for both companies to enhance their product development and distribution efficiency [6][14] Group 3: Development and Operational Strategies - The joint venture aims to address efficiency issues in product development and global distribution, as both companies have previously relied on rapid iteration and data-driven decision-making [7][14] - Habby emphasizes a high standard for new game launches, with a retention rate exceeding 50% as a core metric for success [10][19] Group 4: Long-term Development Focus - The shift towards long-term game development is evident, with both companies recognizing the need for deeper engagement and sustainability in their game offerings [13][14] - The collaboration is seen as a necessary adjustment to maintain competitive advantages in a rapidly evolving market landscape [19]