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8月海外最能打的国游,不是PUBG不是原神
3 6 Ke· 2025-09-11 04:01
Core Insights - The article discusses the release of the "2025 August China Game Overseas Evergreen List" and the "2025 August China Game Overseas Potential Evergreen List," which categorize Chinese mobile games based on their overseas revenue performance [1][5]. Group 1: Evergreen List - A total of 25 games made it to the "Evergreen List," maintaining the same number as the previous month, with notable titles including "Gossip Harbor," "PUBG MOBILE," and "Age of Origins" [1][5]. - The cumulative estimated overseas revenue for these 25 games in August reached approximately $313 million, equivalent to about 2.23 billion yuan, with 9 games exceeding 100 million yuan in revenue [5]. - "Gossip Harbor" continued to hold the top position with an estimated revenue of $46.65 million (approximately 333 million yuan) in August [5]. Group 2: Potential Evergreen List - The "Potential Evergreen List" saw an increase to 15 games, up by 2 from the previous month, indicating a growing number of games showing potential for long-term success [1][9]. - Century Games had the most entries with 3 games, while Tencent and miHoYo each had 2 games listed [9]. - "Whiteout Survival" from Century Games led the potential list with an estimated revenue of $107.21 million (approximately 765 million yuan) in August [9][11]. Group 3: Game Performance and Updates - "PUBG MOBILE" introduced new gameplay features and updates in August, contributing to its strong revenue performance [6]. - "Age of Origins" also saw significant updates, enhancing its gameplay and user engagement [6]. - Other notable games like "Puzzles & Survival," "Genshin Impact," and "Mobile Legends: Bang Bang" reported revenues exceeding $15 million in August, showcasing their continued popularity [7][8]. Group 4: Industry Trends and Strategies - The article highlights the importance of user retention and cultural integration for the long-term success of Chinese games in overseas markets [12]. - Strategies include localized content development, community building, and leveraging AI for improved user experience [12].
海外市场生变 游戏出海如何坚持“长期主义”?
Core Insights - The global gaming market is transitioning from "incremental growth" to "efficiency competition," with a notable shift in focus from expansion to refined operations and efficiency [1][4] - The share of gaming apps in the overseas market is projected to decline from 57.5% in 2020 to 51.8% by 2025, indicating a competitive landscape [1] - China's self-developed games generated $18.557 billion in actual sales revenue in overseas markets in 2024, accounting for 10% of the global gaming market [1] Industry Trends - The global gaming app market has seen a 397% increase in total installations from 2016 to 2025, but growth momentum has weakened since 2023 [1] - The overseas market for self-developed games in China achieved actual sales revenue of $9.501 billion in the first half of 2025, reflecting a year-on-year growth of over 11.07% [2] - The emergence of "mixed monetization" as a mainstream trend, where both in-app purchases (IAP) and advertising monetization (IAA) are utilized [4][5] Company Strategies - Companies like DianDian Interactive have reported an 81% revenue increase in the first half of 2025, driven by successful titles like Whiteout Survival and Kingshot [3] - The focus on long-term operations is emphasized, with companies aiming for product lifecycles of 8-10 years and adopting mixed monetization strategies to enhance sustainability [6] - The need for Chinese gaming companies to overcome challenges in producing high-quality AAA games is highlighted as essential for global competitiveness [3][4] Government Support - Various countries are implementing supportive measures for the gaming industry, such as tax incentives and funding for startups, to enhance their gaming sectors [4]
盛天网络20250804
2025-08-05 03:15
Summary of the Conference Call for ShengTian Network Company Overview - **Company**: ShengTian Network - **Focus**: AI social products and gaming industry expansion Key Points Industry and Product Development - ShengTian Network is restructuring to focus on AI social products for overseas markets, with the first product slated for launch in May 2025, followed by a web version in August and an app version in September-October 2025, featuring over 100 characters [2][3] - The company aims to monetize through interactive features and character customization, initially offering free experiences before transitioning to paid models, targeting ROI and user engagement [2][6] Game Performance and Market Expansion - The game "New Wings" has performed well in Japan, South Korea, and Southeast Asia, with overseas revenue now accounting for 80% of total revenue, Japan being the largest market [2][7] - Plans to expand into the European and American markets, including launching on the Steam platform, with three new games expected by the end of 2025 and four more by the end of 2026 [2][7] Upcoming Game Releases - "Dynasty Warriors 8" is expected to launch in Q3 2025, with ongoing promotional efforts [2][8] - A new hybrid game combining pet simulation and strategy elements is planned for global release by late 2025 or early 2026 [2][9] Long-term Game Strategy - The company emphasizes long-term operational viability for quality games rather than quantity, with a focus on diverse distribution strategies across various platforms [2][11][12] - "Dynasty Warriors" will utilize a multi-channel release strategy, including traditional and digital platforms, and will incorporate AI elements for enhanced user experience [2][13][14] Internet Cafe Business Insights - The market for console and PC games is growing, with a rebound in internet cafe numbers, particularly in lower-tier cities, where cafes are evolving into social hubs [2][15][16] AI Application Developments - ShengTian Network is enhancing its AI applications, focusing on two apps, "DaiDai" and "GeiMai," with new features and user growth observed [2][17] - The company is optimistic about revenue growth in the second half of the year, leveraging successful overseas monetization strategies for domestic applications [2][17][18] Additional Insights - The company is adapting its monetization strategies based on market differences, noting that overseas users are more willing to pay for AI-related products compared to domestic users [2][6] - The gaming and AI sectors are expected to see significant growth, with a focus on user engagement and innovative gameplay mechanics [2][18]