Core Viewpoint - The "Breezy Terrace Plan" launched in Dongcheng District aims to transform terrace spaces into new cultural and tourism consumption growth points, leveraging scene and emotional value to reshape commercial spaces and extend consumption time and space [1][2]. Group 1: Project Overview - The "Breezy Terrace Plan" was initiated on April 28, targeting key tourism consumption periods such as the "May Day" holiday and summer, focusing on the central axis and five major business circles in Dongcheng District [1]. - The plan involves a product matrix of themed experiences and three incentive mechanisms for merchants, consumers, and promotion, aiming to continuously promote over 300 unique terrace scenes in the district [1][2]. Group 2: Thematic Products and Experiences - The first thematic product, "Breezy Terrace Illustrated Guide to Enjoying the Central Axis," features over 30 selected quality terraces along a 7.8-kilometer stretch of Beijing's central axis, providing consumers with a guide to experience the cultural essence of the area [2]. - Future thematic products will include "New Gathering of Light," "Inspiration Habitat," and "Borrowing Leisure," focusing on hotel terraces, garden spaces, and café/bar terraces, creating a composite cultural consumption environment [2]. Group 3: Collaborative Mechanisms and Marketing - The plan emphasizes a collaborative mechanism involving government guidance, enterprise leadership, financial support, and platform empowerment to convert local foot traffic into consumer spending [2]. - Various brands are creating differentiated product matrices around the "Terrace+" theme, with unique offerings such as themed brunches and cocktail packages, alongside exclusive discounts for participating merchants [3]. - High-quality promotional materials, including the "Breezy Terrace Illustrated Guide" and thematic posters, will be utilized to capture the poetic moments of terrace life and provide consumers with quality consumption guides [3].