Core Insights - The article discusses the 20th anniversary of Huazhu Group and highlights the release of its founder Ji Qi's new book "Heart and Realm" [2][6] Group 1: Book Overview - "Heart and Realm" connects the concepts of "heart" (the world of ideas) and "realm" (the physical world) [6] - The book consists of 12 essays under the title "Cosmology," reflecting Ji Qi's deep philosophical thoughts on life and existence [7][10] - Ji Qi emphasizes that life has no inherent meaning, only the process matters, and that the world is primarily a realm of ideas [10][11] Group 2: Entrepreneurial Journey - Ji Qi's entrepreneurial journey spans 20 years, during which he built Huazhu Group into the fourth-largest hotel group globally [16] - The article contrasts the challenges faced by entrepreneurs in difficult environments with the difficulties of maintaining innovation in comfortable circumstances [18][19] - Ji Qi's approach to entrepreneurship involved leveraging internet thinking to transform traditional industries and focusing on differentiation and operational excellence [18][20] Group 3: Philosophical Insights - The book offers insights for both struggling entrepreneurs and successful leaders, emphasizing the importance of long-term thinking and self-reflection [22] - Ji Qi's writings reflect a blend of practical experience and philosophical inquiry, making the book a unique record of his intellectual and business evolution over 20 years [23][24]

Core Viewpoint - The article discusses the insights and strategies from the book "The Realm of Heart" by Ji Qi, highlighting his unique approach to business and problem-solving in the hospitality industry [3][5][10]. Group 1: Author's Background and Achievements - Ji Qi is a co-founder of Ctrip and has successfully launched multiple hotel brands, including Home Inn and Hanting, all of which went public [4][5]. - His journey reflects a deep understanding of both online and offline business models, showcasing a blend of luck and exceptional skill across four successful ventures [5]. Group 2: Key Insights from the Book - A central theme in Ji Qi's philosophy is the concept of "freedom" for users, emphasizing that customers often prefer minimal interference rather than excessive service [10]. - The book argues that true service excellence lies in understanding customer needs and reducing unnecessary interactions, which can lead to a more satisfying experience [10][11]. Group 3: Practical Strategies in Hospitality - Ji Qi identified a critical shift in customer needs, such as the demand for free internet access in hotels, which significantly influenced customer choices in the past [12]. - The design of hotel amenities, like pillows and bathrooms, is crucial for customer satisfaction, with innovations such as dual-layer buckwheat pillows and wet-dry separated bathrooms setting standards in the industry [12]. - The use of signature scents in hotels, particularly those that resonate with cultural elements, can create lasting impressions on guests, enhancing brand recall [12]. Group 4: Broader Reflections - The book also delves into philosophical reflections on business and life, encouraging readers to rethink their approaches and assumptions in both fields [11].

Core Insights - The article emphasizes the value of encountering a good book as a precious moment in life [2] - It introduces the book "The Realm of Heart" by Ji Qi, the founder and chairman of Huazhu Group, highlighting his successful entrepreneurial journey [6][8] Summary by Sections - **About the Book** "The Realm of Heart" is authored by Ji Qi, who has founded three companies with a market value exceeding $10 billion within ten years and has successfully gone public four times [6] - **Personal Growth and Challenges** Ji Qi's journey includes three significant crises, referred to as "dark moments," which catalyzed his transformation [7][8] These experiences are described as essential for understanding oneself and achieving personal growth [8] - **Book Giveaway Activity** The article outlines a book giveaway activity where participants can comment to share impactful books or personal updates, with the top ten liked comments receiving a copy of "The Realm of Heart" [11]

Core Insights - The article discusses the journey of Qi Ji, the founder of Huazhu Group, highlighting his experiences through three significant crises that shaped his entrepreneurial spirit and philosophy [3][4][5]. Group 1: Entrepreneurial Journey - Qi Ji has successfully founded three companies, including Ctrip, Home Inn, and Hanting, all of which have a market value exceeding $1 billion, and has achieved four public listings [3]. - The article emphasizes the importance of understanding oneself, the world, and society in the entrepreneurial journey, reflecting on the philosophical dimensions of business [2][8]. Group 2: Personal Crises - The first crisis occurred during his university years when Qi Ji faced financial struggles and existential questions about life, leading him to explore philosophy and literature [4]. - The second crisis arose in 2004 when Qi Ji was forced out of the CEO position at Home Inn due to a lack of trust from board members, which he perceived as a personal betrayal [4][5]. - The third crisis was during the 2008 global financial crisis when a key investor withdrew funding for Hanting, leading to a severe cash flow issue and personal despair for Qi Ji [6][7]. Group 3: Lessons Learned - Each crisis contributed to Qi Ji's personal growth: the first taught him calmness, the second broadened his perspective on tolerance, and the third clarified his life mission [7][8]. - Qi Ji reflects on the idea that crises can present opportunities for growth, suggesting that maintaining a steadfast vision during challenging times can yield significant rewards [7]. Group 4: Philosophical Reflections - Qi Ji's philosophical journey includes influences from both Western and Eastern thought, emphasizing the importance of inner peace and self-awareness in achieving success [8][10]. - The article concludes with the notion that one's perception of the world is influenced by their inner state, suggesting that a positive mindset can lead to a more favorable view of circumstances [10].