《快乐吉尔摩2》

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市值大增2500亿美元后,奈飞面临财报考验:广告业务能否支撑天价估值?
Hua Er Jie Jian Wen· 2025-07-17 12:05
Core Viewpoint - Netflix is set to release its latest quarterly earnings report, with its stock price nearing a three-year high, raising significant interest in the company's future prospects [1] Group 1: Earnings Expectations - Analysts expect Netflix to report a second-quarter earnings per share of $6.70 and revenue of $11.3 billion, representing year-over-year growth of 24% and 15% respectively [1] - The market has high expectations for Netflix's upcoming slate of major sequels, including the highly anticipated "Stranger Things" [1] Group 2: Business Model Transformation - Netflix has diversified its growth drivers by optimizing its business model, which now includes advertising sales, subscription price increases, and live events such as sports and concerts [5] - The company has stopped reporting quarterly user data, shifting investor focus towards revenue and profit expectations [5] - Analysts from Bank of America believe Netflix is well-positioned due to its unmatched scale in the streaming sector, further user growth potential, and significant opportunities in advertising and live sports/events [5] Group 3: Valuation Concerns - Despite an optimistic outlook, high valuation levels have raised concerns among some analysts, with Seaport Research Partners downgrading Netflix's rating from buy to neutral [6] - Analysts caution that if Netflix fails to raise its full-year sales guidance of $43.5 billion to $44.5 billion, it may disappoint investors [6] - There are concerns about changing viewing habits, with YouTube potentially surpassing Netflix in the U.S. streaming market [6] Group 4: Analyst Ratings and Market Sentiment - Over two-thirds of analysts have given Netflix a buy or equivalent rating, with expected revenue growth rates for the next three quarters ranging from 14% to 16% [7] - Analysts generally view Netflix's high multiples as a reflection of market enthusiasm for its anticipated content, including new series like "Wednesday" and "Happy Gilmore 2" starring Adam Sandler [7]