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It's not just Disney: As streaming services hike prices, it's a battle over who blinks first
CNBC· 2025-09-25 16:36
Core Insights - The streaming industry is experiencing significant price increases, with major players like Disney+ and Apple TV+ raising subscription costs, reflecting a shift from the initial promise of affordable streaming to a model that resembles traditional cable pricing [1][5][12] Consumer Sentiment - Consumers across various age groups express frustration with rising streaming costs, feeling that streaming has become as burdensome as cable [2][3] - Despite frustrations, streaming services are still viewed as essential by consumers, indicating a strong demand for these services [4] Industry Dynamics - The streaming business model is evolving, moving away from stable subscription pricing to a more flexible, content-driven approach, which allows consumers to easily switch services [6][8] - Companies are facing challenges from both well-funded competitors and inexpensive user-generated content, leading to a split in consumer behavior between older, loyal customers and younger, budget-conscious viewers [10][11] Pricing Strategies - The increase in subscription prices is attributed to rising production costs and the need to monetize high-quality content, with predictions of a return to bundled offerings reminiscent of traditional cable [13][14] - The industry is likely to see further consolidation, with major players potentially offering bundled services to enhance customer retention [14]
市值大增2500亿美元后,奈飞面临财报考验:广告业务能否支撑天价估值?
Hua Er Jie Jian Wen· 2025-07-17 12:05
Core Viewpoint - Netflix is set to release its latest quarterly earnings report, with its stock price nearing a three-year high, raising significant interest in the company's future prospects [1] Group 1: Earnings Expectations - Analysts expect Netflix to report a second-quarter earnings per share of $6.70 and revenue of $11.3 billion, representing year-over-year growth of 24% and 15% respectively [1] - The market has high expectations for Netflix's upcoming slate of major sequels, including the highly anticipated "Stranger Things" [1] Group 2: Business Model Transformation - Netflix has diversified its growth drivers by optimizing its business model, which now includes advertising sales, subscription price increases, and live events such as sports and concerts [5] - The company has stopped reporting quarterly user data, shifting investor focus towards revenue and profit expectations [5] - Analysts from Bank of America believe Netflix is well-positioned due to its unmatched scale in the streaming sector, further user growth potential, and significant opportunities in advertising and live sports/events [5] Group 3: Valuation Concerns - Despite an optimistic outlook, high valuation levels have raised concerns among some analysts, with Seaport Research Partners downgrading Netflix's rating from buy to neutral [6] - Analysts caution that if Netflix fails to raise its full-year sales guidance of $43.5 billion to $44.5 billion, it may disappoint investors [6] - There are concerns about changing viewing habits, with YouTube potentially surpassing Netflix in the U.S. streaming market [6] Group 4: Analyst Ratings and Market Sentiment - Over two-thirds of analysts have given Netflix a buy or equivalent rating, with expected revenue growth rates for the next three quarters ranging from 14% to 16% [7] - Analysts generally view Netflix's high multiples as a reflection of market enthusiasm for its anticipated content, including new series like "Wednesday" and "Happy Gilmore 2" starring Adam Sandler [7]