3天速成、千元成本、亿级播放......这些令人振奋的数字，正来自短剧领域的新物种：漫剧。 作为新兴内容形态，漫剧以小说或漫画为蓝本，需真人出演，也省去了实体布景。而且，在AI技术的驱动下，低成本、高效率的特性使其迅速崛起，并 已诞生多部爆款作品。 面对这一趋势，嗅觉敏锐的各大平台迅速入局。抖音近日就推出了精品漫剧激励计划，最高为创作者提供75万元分成，在短剧行业掀起广泛讨论。 那么，漫剧会成为下一个掘金热土吗？ 巨头纷纷押注漫剧 漫剧实在是太火了。 据巨量引擎数据，2025年上半年，漫剧累计上线量已达3000部，复合增长率高达83%，流水规模激增12倍，预计全年市场规模有望突破200亿元。 这一爆发式增长吸引了众多平台纷纷入局。红果短剧平台不仅将"漫剧"设为一级入口，还在10月底于安卓端上线了免费漫剧APP，进一步加码市场投入。 巨头们跑步进场，既有抖音、快手这样的短视频平台，也有B站、爱奇艺等中长视频平台，还有腾讯、百度、阿里等互联网大厂。一时之间，漫剧赛场上 热闹非凡。 其中，抖音在布局上尤为积极。11月13日，抖音短剧版权中心发布了头部精品漫剧激励政策，对S+级别作品提供75万元保底分成，保底单价为5 ...

Core Insights - The industry is witnessing a shift towards anime short dramas, with major platforms like iQIYI, Youku, Tencent Video, Douyin, Kuaishou, and Bilibili increasing their investments in this area [1][2][3] - By Q4 2024, the viewership for anime short dramas is projected to exceed 2 billion, with a paid user base reaching 26 million, reflecting a significant increase in engagement and revenue [1] - The production costs for AI-generated short dramas are significantly lower than traditional methods, making it an attractive option for creators [3][5][12] Industry Trends - Anime short dramas are becoming a new trend, with various players actively seeking to produce and acquire content in this genre [2][3] - The market for anime short dramas is at a tipping point, similar to the previous surge in mini-program short dramas [3][11] - Platforms are recognizing the potential of anime short dramas, with Bilibili and Kuaishou establishing dedicated teams to focus on this content [8][9] Market Dynamics - The average production cost for anime short dramas ranges from 2,000 to 5,000 yuan per minute, significantly lower than traditional animation [12] - The genre is primarily appealing to a younger audience, particularly those interested in the "二次元" (two-dimensional) culture [9][15] - The anime short drama market is characterized by a predominance of male-oriented content, with popular themes including fantasy, science fiction, and urban settings [15][16] Financial Performance - Successful anime short dramas have demonstrated strong revenue potential, with some productions generating over 1 million yuan in monthly revenue [10][12] - The industry is seeing a growing number of players achieving monthly revenues exceeding 10 million yuan [5][12] Future Outlook - The Chinese animation industry has experienced substantial growth, with its total value increasing from 76 billion yuan in 2019 to 400 billion yuan in 2023 [18] - The broader market for the "泛二次元" (pan-two-dimensional) sector is expected to reach 652.1 billion yuan by 2025, indicating significant growth potential [18][19] - The race is on for companies to capitalize on the anime short drama trend and leverage AI technology to maximize their market share [19]