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西安和郑州,争当微短剧“霸总”
(原标题:西安和郑州,争当微短剧"霸总") 2027年微短剧市场规模或达1000亿元,令众多城市视其为下一个经济增长点。 其中有两座城市表现最为"耀眼"。一座是立志要成为"短剧之都"的西安,另一座是锚定2027年成为"创 作之都"的郑州。 习惯稳扎稳打的西安人,对于短剧未来的发展动力还有着深刻的认识: 人才是第一资源。 比如,西安多家企业与区内高校达成合作,西安交通大学与中国广播电视社会组织联合会成立全国微短 剧研究与评价基地;陕西繁星剧影微短剧专项基金正式成立,计划规模5000万元,首期2000万元,助力 培养一批专业的微短剧人才;丰行等12家企业与西京学院成立微短剧人才培养基地…… 政策、资金、人才、技术、基地……越来越多新鲜的生产要素涌进西安短剧这条奔涌不息的河流。 如果说"十三朝古都"代表的是这座城市的历史厚重,成为"微短剧之都"则透露了西安在文创产业上的雄 心。有人说: 西安入局早,郑州追赶强,镐郑争锋,微短剧"霸总"之战,谁能胜出? 2023年8月,微短剧《无双》空降小程序,播出8天刷出投流消耗超1亿元的奇迹。从此之后,1天流水超 过千万元成为每部微短剧在杀青宴上必喊的口号,《无双》的成绩成为男频 ...
抢滩下一个短剧风口,低成本漫剧火了?
3 6 Ke· 2025-08-04 23:46
Core Insights - The industry is witnessing a shift towards anime short dramas, with major platforms like iQIYI, Youku, Tencent Video, Douyin, Kuaishou, and Bilibili increasing their investments in this area [1][2][3] - By Q4 2024, the viewership for anime short dramas is projected to exceed 2 billion, with a paid user base reaching 26 million, reflecting a significant increase in engagement and revenue [1] - The production costs for AI-generated short dramas are significantly lower than traditional methods, making it an attractive option for creators [3][5][12] Industry Trends - Anime short dramas are becoming a new trend, with various players actively seeking to produce and acquire content in this genre [2][3] - The market for anime short dramas is at a tipping point, similar to the previous surge in mini-program short dramas [3][11] - Platforms are recognizing the potential of anime short dramas, with Bilibili and Kuaishou establishing dedicated teams to focus on this content [8][9] Market Dynamics - The average production cost for anime short dramas ranges from 2,000 to 5,000 yuan per minute, significantly lower than traditional animation [12] - The genre is primarily appealing to a younger audience, particularly those interested in the "二次元" (two-dimensional) culture [9][15] - The anime short drama market is characterized by a predominance of male-oriented content, with popular themes including fantasy, science fiction, and urban settings [15][16] Financial Performance - Successful anime short dramas have demonstrated strong revenue potential, with some productions generating over 1 million yuan in monthly revenue [10][12] - The industry is seeing a growing number of players achieving monthly revenues exceeding 10 million yuan [5][12] Future Outlook - The Chinese animation industry has experienced substantial growth, with its total value increasing from 76 billion yuan in 2019 to 400 billion yuan in 2023 [18] - The broader market for the "泛二次元" (pan-two-dimensional) sector is expected to reach 652.1 billion yuan by 2025, indicating significant growth potential [18][19] - The race is on for companies to capitalize on the anime short drama trend and leverage AI technology to maximize their market share [19]