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《战略决定一切》
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好书推荐·赠书|《战略决定一切》详解泰康新寿险战略
清华金融评论· 2025-11-21 09:33
Core Viewpoint - The article emphasizes the importance of strategic decision-making in business, highlighting the insights and experiences of Chen Dongsheng, founder of Taikang Insurance Group, as presented in his book "Strategy Determines Everything" [5][6]. Summary by Sections Book Overview - "Strategy Determines Everything" is a culmination of over 30 years of Chen Dongsheng's experience in the business world, documenting his entrepreneurial journey and the innovative life insurance model developed by Taikang, which serves as a reference for the transformation of China's life insurance industry [3][5]. Author Background - Chen Dongsheng, born in 1957, is a prominent Chinese entrepreneur and the founder of Taikang Insurance Group, as well as the founder of China Guardian Auctions [4]. Strategic Insights - The book outlines the strategic evolution of Taikang Insurance, focusing on seven key areas: positioning, strategy, governance structure, risk, innovation, and values, showcasing the company's growth from inception to becoming a global player [5][6]. - Chen emphasizes that the essence of competition among enterprises is strategic competition, asserting that "strategy is continuous focus" and "values are the foundation of strategy" [6]. Long-term Vision - Chen advocates for a broad perspective in strategic planning, suggesting that understanding historical and future trends is crucial for effective decision-making [7]. - He identifies the rise of the middle class and the aging population as pivotal trends that have shaped Taikang's business strategy [7][8]. Strategic Adjustments - Since its establishment in 1996, Taikang has undergone three major strategic shifts, each propelling the company to new heights while maintaining a focus on the life insurance industry [9]. New Life Insurance Model - The traditional life insurance model is facing significant challenges, necessitating a transformation towards a new growth trajectory. Chen predicts that the future demand will center around health and elderly care [10]. - Taikang's new model integrates "payment + service + investment," creating a three-dimensional structure that enhances the traditional life insurance framework [10][11]. - The new model shifts the focus from sales-driven to service-driven, centering on customer needs to drive traditional insurance sales [11]. Innovation and Social Impact - The new life insurance model fosters innovation in resource allocation, enhancing service quality and expanding income opportunities for agents, thus contributing to the long-term stability and high-quality transformation of the industry [12]. - It aims to meet the essential needs of the population, positioning life insurance as a core component of the broader health and wellness ecosystem [12][13]. Industry Transformation - The article discusses the broader context of the life insurance industry in China, which is undergoing profound transformation due to economic slowdowns, aging populations, and changing customer demands [14]. - Taikang's model is presented as a paradigm shift for the industry, illustrating how to create a sustainable business model that integrates technology, finance, and industry [14].