马蹄声近，春韵渐浓，团圆序章悄然开启。今年新春，不只是阖家欢聚，更藏着一代人对生活的新注解 ——"爱你老己"，这句暖心热词正唤醒无数人对自我、对家人的温柔关照，既懂得在当下珍惜灯火可亲 的团圆，也不忘为岁月绵长做好长久规划。在这个兼具温情与期许的节日里，泰康以"尊重生命、关爱 生命、礼赞生命"为初心，依托新寿险战略深耕布局，用幸福有约全系列产品，将一时的新春暖意与"爱 你老己"的初心，化作跨越岁月的家庭守护，让每一份关爱都有迹可循，每一份规划都掷地有声。 新寿险战略的温度渗透家庭生活，掌握"爱你老己"生活智慧 长寿时代，泰康坚定深耕"新寿险"之路，以"支付+服务+投资"三端协同为核心驱动力，锚定高质量发展 方向，主动对接国家"十五五"规划，助力金融强国建设。幸福有约作为这一战略的核心落地与践行载 体，不仅让新寿险的发展理念落地生根，更以温暖具象的服务，成为泰康对"爱你老己"理念最有力的回 应，让战略兼具专业格局与情感温度。 幸福有约打破了传统保险的单一边界，跳出单纯风险保障的局限，深度整合全链路资源，构建起"医养 康宁"全生态闭环，将金融服务与民生需求深度绑定。历经十余载迭代升级，已蜕变成为覆盖家庭全生 命周 ...

Core Viewpoint - The article emphasizes the importance of strategic decision-making in business, highlighting the insights and experiences of Chen Dongsheng, founder of Taikang Insurance Group, as presented in his book "Strategy Determines Everything" [5][6]. Summary by Sections Book Overview - "Strategy Determines Everything" is a culmination of over 30 years of Chen Dongsheng's experience in the business world, documenting his entrepreneurial journey and the innovative life insurance model developed by Taikang, which serves as a reference for the transformation of China's life insurance industry [3][5]. Author Background - Chen Dongsheng, born in 1957, is a prominent Chinese entrepreneur and the founder of Taikang Insurance Group, as well as the founder of China Guardian Auctions [4]. Strategic Insights - The book outlines the strategic evolution of Taikang Insurance, focusing on seven key areas: positioning, strategy, governance structure, risk, innovation, and values, showcasing the company's growth from inception to becoming a global player [5][6]. - Chen emphasizes that the essence of competition among enterprises is strategic competition, asserting that "strategy is continuous focus" and "values are the foundation of strategy" [6]. Long-term Vision - Chen advocates for a broad perspective in strategic planning, suggesting that understanding historical and future trends is crucial for effective decision-making [7]. - He identifies the rise of the middle class and the aging population as pivotal trends that have shaped Taikang's business strategy [7][8]. Strategic Adjustments - Since its establishment in 1996, Taikang has undergone three major strategic shifts, each propelling the company to new heights while maintaining a focus on the life insurance industry [9]. New Life Insurance Model - The traditional life insurance model is facing significant challenges, necessitating a transformation towards a new growth trajectory. Chen predicts that the future demand will center around health and elderly care [10]. - Taikang's new model integrates "payment + service + investment," creating a three-dimensional structure that enhances the traditional life insurance framework [10][11]. - The new model shifts the focus from sales-driven to service-driven, centering on customer needs to drive traditional insurance sales [11]. Innovation and Social Impact - The new life insurance model fosters innovation in resource allocation, enhancing service quality and expanding income opportunities for agents, thus contributing to the long-term stability and high-quality transformation of the industry [12]. - It aims to meet the essential needs of the population, positioning life insurance as a core component of the broader health and wellness ecosystem [12][13]. Industry Transformation - The article discusses the broader context of the life insurance industry in China, which is undergoing profound transformation due to economic slowdowns, aging populations, and changing customer demands [14]. - Taikang's model is presented as a paradigm shift for the industry, illustrating how to create a sustainable business model that integrates technology, finance, and industry [14].

Core Insights - The article discusses the career transition of Sun Haiqing from the real estate industry to becoming a health wealth planner at Taikang, highlighting the opportunities presented by the aging population and changing market demands [3][4][6]. Group 1: Industry Trends - The real estate industry is undergoing a strategic adjustment due to profound changes in the market environment, leading to a decline in traditional business models [3][4]. - There is a fundamental shift in customer needs from merely seeking investment appreciation to a balanced focus on asset preservation and quality of life [6]. - The acceleration of aging demographics has created significant concerns among high-net-worth individuals regarding the scarcity of retirement resources and inadequate medical coverage [6]. Group 2: Company Strategy - Taikang has introduced an innovative "insurance + medical care" business model, integrating high-quality retirement communities and premium medical resources to provide comprehensive health and wealth management solutions [6]. - The company offers a structured career development path for health wealth planners, which aligns with the skills and experiences gained in real estate sales management [6][7]. - Taikang's recruitment policies and support programs, such as the "Eagle Plan," provide a robust framework for professionals transitioning into the health wealth planning sector [7]. Group 3: Personal Development and Team Building - The transition involved forming a core team composed of elite professionals from the real estate sector, leveraging their experience in high-pressure project execution [8]. - The team underwent systematic training in health wealth planning, focusing on both theoretical knowledge and practical skills through real-world scenarios [8]. - The goal is to create a specialized and high-level "health wealth dream team" that can effectively utilize Taikang's resources to build customer trust and meet evolving client needs [9].