Core Viewpoint - The Chinese secondary dimension market is expected to reach approximately 597.7 billion yuan in 2024, nearly double the size of 2019, driven by the growing popularity of domestic IPs and government support for their development [1][9]. Market Expansion - The market for character-related sectors such as animation and gaming in China is rapidly expanding, with a projected market size of about 12 trillion yen (approximately 580.5 billion yuan) in 2024, doubling from five years ago [1]. - The "BiliBili World" event in Shanghai attracted around 300,000 attendees over three days, indicating a significant increase in interest and participation in the secondary dimension culture [8]. Domestic IP Popularity - The popularity of domestic characters is on the rise, exemplified by the success of the animated film "Nezha," which grossed over 15.4 billion yuan during the Spring Festival, setting a record for Chinese box office earnings [12]. - The top trending IPs on China's second-hand trading platform include "Love and Deep Space" and "Identity V," showcasing the growing presence of Chinese IPs alongside popular Japanese works [15]. Government Support - The Chinese government is actively promoting the development of original IP brands, as outlined in the "Special Action Plan for Boosting Consumption," which emphasizes support for the animation, gaming, and esports sectors [14]. - Policies in Shanghai aim to revitalize tourism through IP and support the development of original IPs, reflecting a broader governmental strategy to enhance the domestic market [14]. Future Projections - The secondary dimension market in China is projected to expand to 834.4 billion yuan by 2029, driven by increased production and circulation of animation and gaming content, as well as the growth of emotional value consumption [9].

Core Viewpoint - Dentsu Group has launched a new brand named "dentsu anime solutions" to enhance the promotion and sales of Japanese animation overseas, particularly in North America and Southeast Asia [1][2]. Group 1: Brand and Market Expansion - The new brand "dentsu anime solutions" is established by Dentsu Group and Dentsu Anime Solutions to strengthen the sales and copyright business of animation works [2]. - Dentsu has seen success in promoting related initiatives in China and aims to replicate this in the U.S. and Southeast Asia [1][2]. - Dentsu's investment in animation includes popular titles such as "Haikyuu!!" [1][2]. Group 2: Strategic Initiatives - A cross-group project called "Dentsu Sports & Entertainment" will be launched to comprehensively promote overseas sports and entertainment businesses [2]. - Dentsu plans to leverage its domestic experience in Japan to broaden the range of proposals offered to advertisers [2]. - The company intends to invest in user-generated content (UGC) due to the popularity of many anime characters on social media [2]. Group 3: Industry Insights - According to the "Animation Industry Report 2024" by the Japan Animation Association, the market size of the animation industry grew by 14% year-on-year in 2023, reaching a record high of 3.3465 trillion yen [2]. - Dentsu established an organization in 2022 focused on the development of manga and animation both domestically and internationally, providing marketing support [2]. - In 2023, Dentsu Anime Solutions was set up to handle the licensing business for animation works, as part of a mid-term management plan aimed at enhancing overseas operations in the sports and entertainment sectors by 2027 [2].