Core Points - The 2025 China Golden Rooster and Hundred Flowers Film Festival opened in Xiamen, celebrating the 120th anniversary of Chinese cinema [1][4][6] Group 1: Opening Ceremony Highlights - Actors Huang Bo and Zhou Dongyu lit up the "Golden Rooster" symbolizing the creative spirit of filmmakers [1][4] - 84-year-old filmmaker Xiao Guiyun shared her reflections on the responsibility and challenges of filming historical subjects, emphasizing the importance of passing down revolutionary spirit [6][7] - Actress Wan Qian described her acting journey as a series of love letters to film, highlighting the dedication and passion required in the industry [6][10] Group 2: Tribute to Chinese Cinema - Film professionals collectively honored the 120th anniversary of Chinese cinema, noting the evolution from traditional theater to digital screens as a significant aesthetic and technological advancement [7][9] - Singer Yu Kewei performed the festival's theme song "Light and Shadow in the World," paying tribute to the history of Chinese cinema [9][12] Group 3: Future of Film - The festival introduced initiatives like AI talent selection, XR film exhibition, and mobile film projects, positioning itself as a laboratory for new creative forms [7][18] - The appearance of the "Zhi Yuan Ling Xi X2" robot at the opening ceremony symbolized the integration of technology in the film industry, indicating a new era of "Tech+" in Chinese cinema [18][19]

Core Viewpoint - The launch of the "Movie Land" mini-program by the Shanghai International Film Festival and the first Shanghai Film Fans Festival provides an interactive platform for the public to explore the rich cinematic history of Shanghai, integrating over 120 years of film history and key locations in the city [1]. Group 1: Mini-Program Features - The mini-program features a comprehensive database of Shanghai's film geography, offering an immersive exploration experience that combines knowledge, interactivity, and fun [3]. - Users can engage in themed exploration routes, such as "Film History Revisited" and "Land-based Voyage," allowing them to assume roles like film restoration experts or reporters while visiting selected film landmarks [4]. - The program includes a "透卡拍照" feature, enabling users to take photos at specific locations to recreate classic film scenes, enhancing the interactive experience [3]. Group 2: Exploration Activities - The first "Movie Exploration Tour" event was held, starting from the historic Daguangming Cinema, where participants learned about the cinema's history and its significance in Shanghai's cultural landscape [1][2]. - The exploration journey connects various historical sites and stories of notable figures in Shanghai's film history, providing a narrative-driven experience for participants [2]. - The mini-program also features an online check-in competition, where participants can win exclusive rewards, including priority seating for popular screenings at Daguangming Cinema [4][5].