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《春城消费指南》
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争夺“流量入口” 西南“第三城”拼了
Mei Ri Jing Ji Xin Wen· 2025-08-26 16:15
Core Viewpoint - Kunming aims to establish itself as the "first city for inbound consumption" targeting South Asia and Southeast Asia, amidst increasing competition from other major cities in China [1][2]. Group 1: Economic Context - In 2022, Kunming's total retail sales of consumer goods reached 363.44 billion yuan, with a year-on-year growth of 1.7%, which is below the national and provincial averages [1]. - The "Special Action Plan to Boost Consumption" issued in March 2023 emphasizes the development of inbound consumption [2]. Group 2: Competitive Landscape - Major cities like Beijing, Shanghai, Guangzhou, and Shenzhen are enhancing their inbound shopping environments, with Beijing leading by establishing 1,400 tax refund stores [2]. - Kunming faces competition from cities like Chongqing and Nanning, which are also targeting the Southeast Asian inbound consumption market [4][5]. Group 3: Tourism and Inbound Visitors - In 2024, Kunming is expected to receive 996,000 inbound tourists, a year-on-year increase of 147.6%, generating international tourism revenue of 417 million USD, up 129.6% [3]. - The mutual tourism visits between China and ASEAN countries are projected to reach around 20 million by mid-2025, with further growth anticipated [2]. Group 4: Infrastructure and Connectivity - Kunming Changshui International Airport is positioned as a key asset for attracting inbound tourists, with 30 international routes and 500 flights per week [6]. - Despite its airport capabilities, Kunming's flight frequency is considered insufficient compared to more established hubs like Guangzhou and Hong Kong [7]. Group 5: Challenges and Opportunities - Kunming's airport has seen a decline in passenger traffic rankings, dropping to 10th place in 2024, necessitating a focus on enhancing Southeast Asian market connections [7]. - The city is addressing structural imbalances in consumer demand and supply, particularly in the high-end hotel sector, to attract more affluent tourists [8][9]. Group 6: Future Goals - Kunming aims to receive over 1.823 million inbound tourists and achieve retail sales exceeding 400 billion yuan by 2025 [9].
同比增长147.6%!昆明打造南亚东南亚入境消费第一城
Sou Hu Cai Jing· 2025-08-21 01:12
Core Viewpoint - The conference held in Kunming on August 20 showcased the city's efforts to become a regional hub for inbound consumption from South Asia and Southeast Asia, highlighting strong recovery in international tourism and consumption [1][2]. Group 1: Inbound Tourism and Economic Impact - In 2024, Kunming is expected to receive 996,000 inbound tourists, representing a year-on-year increase of 147.6% [2]. - The international tourism revenue is projected to reach $417 million, marking a 129.6% increase compared to the previous year [2]. - The city aims to enhance its status as the "First City of Inbound Consumption in South Asia and Southeast Asia" through high-level openness and consumption upgrades [2]. Group 2: New Initiatives and Policies - Several new measures for inbound consumption were announced, including the introduction of departure tax refund policies and duty-free shopping [2]. - The establishment of the South Asia and Southeast Asia Cross-Border Consumption Alliance aims to connect various sectors such as dining, accommodation, travel, shopping, and entertainment [3]. - The launch of the "KunMing PASS" card integrates convenient payment options and merchant benefits, along with targeted issuance of consumption vouchers to enhance the consumer experience [2]. Group 3: Consumer Guidance and Promotion - The first official city-level inbound consumption guide, "Spring City Consumption Guide," was released, covering comprehensive services for inbound tourists [3]. - The guide focuses on key consumption types for South Asian and Southeast Asian visitors, including wellness, tourism, and shopping, while promoting local businesses and experiences [3]. - Regular promotional activities and consumer experience enhancements will be organized by the alliance to improve the coverage of departure tax refund points [3].