突然之间，今年进口片的热门类型变成了恐怖片。 经过血腥镜头处理，且相对首映推迟三个月上映的《死神来了：血脉诅咒》，在国内预计将有近2亿的票房成绩。去年只有一部《异形：夺命舰》取得闪 耀佳绩，到今年《小鹿斑比：清算》《同甘共苦》《梅根2.0》如下饺子般涌现。 一直被主流评论家视为难登大雅之堂的恐怖片，现在成了"香饽饽"，甚至连奥斯卡都表现出拥抱姿态，在此之前只有《驱魔人》这般现象级经典才能冲破 规则，而去年《某种物质》《诺斯费拉图》《异形：夺命舰》都有了夺奖机会。 影片海报（图源：豆瓣) 进口片的这种变化背后跟好莱坞的供给大增密不可分，如今的好莱坞已经快被恐怖片"淹了"。 原本恐怖片只是小型独立电影公司的"聚宝盆"，因其往往成本低下，而受众牢固，容易出小爆款。但现在好莱坞大厂纷纷跑来分一杯羹，导致北美市场已 经很长一段时间几乎每周都有一部恐怖片上映。市场大盘也受到了恐怖片的带动，根据路透社独家汇编的Comscore数据显示，今年恐怖片占北美票房的 17%，高于2024年的11%和十年前的4%。 影片海报（图源：豆瓣） 这种现象的背后，跟好莱坞整体性颓靡不无关系。大片制片成本高，在影院票房水位下滑时风险更甚，恐怖 ...

Group 1 - The animated film "How to Train Your Dragon" has topped the North American box office, surpassing $350 million in ticket sales within ten days of its release [1] - The North American weekend box office for June 20-22 reported approximately $125 million, a decrease of about 18% from the previous weekend, maintaining over $100 million for six consecutive reporting periods [1] - "How to Train Your Dragon" achieved the best opening weekend in its series, with a second weekend box office of approximately $37 million, despite a 56.3% week-over-week decline [1] Group 2 - The horror film "28 Years Later" debuted as the top single-day box office winner and secured approximately $30 million in its opening weekend, ranking second in the North American weekend box office [2] - Pixar's new animated film "Elio" earned approximately $21 million in its opening weekend, placing third on the box office list [2] - "Lilo & Stitch" dropped to fourth place with approximately $9.7 million in weekend box office, while its North American total reached about $387 million and global total surpassed $900 million [3] Group 3 - "Mission: Impossible - The Final Reckoning" fell to fifth place with approximately $6.55 million in weekend box office, bringing its North American total to about $178 million and global total to approximately $541 million [3] - Upcoming releases include "F1: The Movie" and "M3GAN 2.0," set to premiere on June 27 [3]

Core Viewpoint - Hollywood is facing significant challenges due to declining international market share, increased competition, and the impact of tariffs, which collectively threaten its historical dominance and the broader U.S. service trade [1][4][14] Group 1: Hollywood's Historical Context and Achievements - Hollywood has evolved over a century, pioneering various film production and distribution methods, and has historically dominated global box office revenues [3][4] - In 2024, Hollywood films occupied 9 out of the top 10 global box office spots, with "Inside Out 2" leading at $1.757 billion [3] Group 2: Current Market Challenges - The global box office revenue for Hollywood films fell to $30.5 billion in the previous year, a 10% decrease, with international market share dropping from 82% to 77% [4] - The number of Hollywood films grossing over $200 million globally decreased from 31 to 23, indicating a contraction across all markets [4] - In North America, the number of Hollywood films earning over $100 million fell from 25 to 22, with a revenue drop of nearly $300 million [4] Group 3: Impact of Streaming Services - Streaming platforms like Netflix and YouTube are increasingly preferred by audiences, with only 34% of U.S. adults favoring cinema, while nearly 80% prefer streaming [5] - The average time spent by U.S. audiences on streaming platforms reached 3.13 trillion minutes weekly, indicating a shift in viewing habits [5] Group 4: Tariff Policies and International Relations - The U.S. tariff policies under the Trump administration have led to reduced imports of American films in China, a crucial market for Hollywood [7][9] - China has historically been a significant market for Hollywood, contributing to a peak revenue of $21.6 billion in 2017, but this has declined to approximately $6.273 billion in 2024 [9] Group 5: Financial Implications and Future Outlook - The average production cost for Hollywood films exceeds $200 million, and rising tariffs on imported materials are expected to increase production costs and reduce profitability [9][10] - The usage rate of Los Angeles studios dropped from over 90% to 63%, with filming days at a six-year low, indicating a contraction in production activity [10] - The U.S. service trade, heavily reliant on Hollywood films, is projected to face significant challenges due to declining revenues and potential retaliatory measures from other countries [13][14]