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真人配音到一半被AI接管,亚马逊中国陷声音侵权风波
Core Viewpoint - The controversy surrounding Amazon's "Sailor Star Project" highlights the lack of oversight in outsourcing chains and the growing issue of AI copyright awareness in the industry [1][10]. Group 1: Event Overview - Amazon's "Sailor Star Project," a marketing initiative featuring 15 domestic brands, was paused due to a dispute over the unauthorized use of a voice actor's recordings for AI training [1][2]. - Voice actor Mu Xue Ting raised concerns after discovering her voice was used in episodes 4-7 of the series without her consent, despite only recording for the first three episodes [1][3]. Group 2: Company Responses - The production company, Shanghai Heiye Culture Communication, acknowledged a work oversight but did not address the AI controversy directly [4]. - Both Amazon China and Heiye Culture have not provided comments on the situation, although internal investigations are reportedly underway [1][4]. Group 3: Industry Implications - The incident underscores the increasing risks of AI infringement in the voice acting industry, as many professionals are now adding clauses to contracts to prevent their work from being used for AI purposes [2][6]. - The rapid advancement of voice synthesis technology has made it easier for AI to replicate voices, raising concerns about the potential for infringement and the difficulty of enforcement [6][7]. Group 4: Legal Context - A recent legal case in China established that unauthorized use of a voice for AI training constitutes infringement, highlighting the need for clearer boundaries regarding voice rights [7][10]. - The legal landscape is evolving, with the recognition of "voice rights" under Chinese law, which parallels protections for personal image rights [7]. Group 5: Amazon's Market Position - Amazon has been scaling back its operations in China, focusing primarily on advertising and logistics, following a withdrawal from the direct retail market [8]. - The company has faced challenges, including a decline in advertising spending and workforce reductions, which may impact its ability to manage external partnerships effectively [8][9].