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揽佬成为国际案例,出海的逻辑已经改写
3 6 Ke· 2026-02-09 12:20
国际音乐市场正在发生变化,非英语系艺人不再只是配角。 波多黎各歌手坏痞兔(Bad Bunny)无疑是这一趋势的代表,他从未发行英语专辑,却斩获格莱美年度专辑大奖,成为超级碗主角,开创西语歌手先河。 对此,分析师劳拉·费舍尔(Laura Fisher)在市场研究机构MIDiA网站上发布的一篇分析文章认为,坏痞兔与BTS以及揽佬等艺人一起,构成了对既有格 局的广泛冲击,证明了非英语系艺人可以在不牺牲自身核心特质的情况下进入国际市场。 揽佬被提及并非偶然,他去年在全球多个国家举办的巡演打开了海外知名度,今年还将登上澳大利亚版Rolling Loud音乐节舞台。 改变文化特征曾经被视为进入国际市场的必然,但这一逻辑已经被改写。在这个时代,全球听众愿意为具有地域特色的文化个性买单,文化差异成为核心 竞争力。 游戏规则已经改变 音乐行业里曾有一个几乎不被质疑的假设,非西方艺人想要走向全球,必须削弱本土文化特征去迎合国际市场。 K-Pop的国际化路径正是这一逻辑的产物,经过二十年发展,它的制作标准、视觉体系和审美结构几乎全面向欧美主流靠拢,韩国也因此跻身全球市场前 列。 在传统唱片业时代,这是无奈之举,国际市场曾等同于英语 ...
韩媒:“鸟叔”被警方强制调查 曾因《江南style》走红
Zhong Guo Xin Wen Wang· 2025-12-12 06:17
中新网12月12日电据多家韩媒11日报道,韩国警方已针对歌手"鸟叔"PSY(本名朴载相)涉嫌违规开具安 眠药处方及让人代领药物一事展开强制调查。首尔西大门警察署近日对PSY所属公司和车辆进行了扣押 搜查。 据报道,PSY涉嫌从2022年至今在首尔一家医院获得精神类药品处方,但没有接受面对面治疗,PSY还 通过经纪人代为领取相关药品。 韩媒8月时曾报道称,经纪公司表示,PSY患有慢性失眠,并根据配方和医嘱服用安眠药,但从未有过 让他人替自己求医开药的行为。在此过程中,曾有过让他人代领安眠药的情况。由于安眠药属于处方 药,PSY相关行为存在明显的过错。 "鸟叔"本名朴载相,为韩国知名歌手,2012年以来,他凭借《江南Style》《Gentleman》等歌曲走红。 (文章来源:中国新闻网) 图片来源:韩媒报道截图 ...
“鸟叔”被警方强制调查,曾因《江南style》红遍全球
Huan Qiu Wang· 2025-12-12 01:00
来源:新闻晨报 12月11日,据多家韩媒报道,韩国警方对涉嫌违规开精神类药品及代收精神类药品的歌手"鸟叔"PSY (本名朴载相)展开了强制调查。 称用于治疗睡眠障碍 Xanax和Stilnox是常用于治疗睡眠障碍、焦虑症及抑郁症的药物。因具有较高的依赖性和成瘾性,自 2021年起,韩国已禁止通过非面诊方式开具处方。 "鸟叔"本名朴载相,为韩国知名歌手,2012年以来,他凭借《江南Style》《Gentleman》等歌曲走红。 首尔西大门警察署近日以涉嫌违反医疗法为由,对PSY所属公司和车辆进行了扣押搜查。据悉,警方掌 握了PSY的手机,正在进行取证工作,根据调查情况,警方可能会再对PSY进行传唤调查。 尤其是《江南Style》,2012年12月,其MV成为互联网历史首支点击量超过10亿次的作品。其魔性的旋 律和舞蹈动引发国内模仿狂潮。 据了解,PSY涉嫌从2022年至今在首尔一家医院获得精神类药品处方,但没有接受面对面治疗,PSY还 通过经纪人代收了相关药品。对此,医院方面表示:"正在调查中,无法回答。" 据此前报道,当地时间8月28日,韩国歌手PSY(本名朴载相,47岁)就其通过经纪人获取精神类药物 一事公 ...
年轻人的“发疯”BGM,又变异了
3 6 Ke· 2025-11-11 10:23
Core Viewpoint - The rise of abstract background music (BGM) in short videos has captivated young audiences, characterized by illogical lyrics and electronic sounds, creating a new cultural phenomenon that thrives on absurdity and instant gratification [1][16][30] Group 1: Characteristics of Abstract BGM - Abstract BGMs lack traditional musical structure and emotional logic, instead focusing on absurdity, sound effects, and rhythm, which resonate with the audience's desire for immediate emotional stimulation [19][24] - Popular tracks like "Bird Shake" have achieved massive engagement, with nearly 40 billion topic views on Douyin, showcasing the viral nature of these abstract compositions [1][3] - The phenomenon has led to various adaptations and interactions in live performances, further embedding these BGMs into popular culture [3][5] Group 2: Cultural Impact and Trends - The trend of abstract BGM reflects a broader cultural shift among young people, who increasingly favor content that is immediate and devoid of deep narrative or emotional complexity [24][30] - The emergence of "Italian brainrot" music, characterized by bizarre and nonsensical elements, parallels the rise of abstract BGM in China, indicating a global trend towards absurdist entertainment [21][25] - This cultural movement is marked by a rebellion against traditional aesthetics, with young audiences embracing the chaotic and nonsensical as a form of identity and expression [27][30] Group 3: Market and Commercialization - Brands are quickly adapting to this trend, with campaigns that incorporate elements of popular abstract BGMs, such as JD's "Skill Buy Furniture" event, indicating a recognition of the commercial potential of this cultural wave [5][24] - The gaming industry is also capitalizing on this trend, integrating popular dance moves from abstract BGMs into gameplay, further blurring the lines between music, gaming, and social media [5][24] Group 4: Future Considerations - As the novelty of abstract BGM begins to wear off, there is a concern about audience fatigue and the potential for a decline in engagement with similar content [29][30] - The overconsumption of low-quality, absurdist music may lead to a cultural shift where young audiences become increasingly reliant on instant gratification, potentially diminishing their capacity for deeper engagement with more traditional forms of art and music [29][30]