Workflow
《清明上河图:千年之约》
icon
Search documents
多地创新消费场景,升级文旅体验——夏日夜经济升腾“烟火气”
Xin Hua Wang· 2025-08-12 06:33
Core Insights - The night economy is gaining momentum as a vital sector for consumption and economic growth, with various regions actively exploring diverse business models and experiences to enhance nighttime consumer engagement [1][2][3]. Group 1: Policy and Planning - Local governments are emphasizing the importance of planning and policy guidance to unlock the potential of the night economy, with initiatives like the implementation of consumption promotion measures [2][3]. - In Shaanxi Province, the government has identified the night economy as a key driver for consumption upgrade, launching a series of cultural and tourism activities with a budget of 20 million yuan in consumption vouchers [2]. - Sichuan Province aims to create 20 "never-sleeping landmarks" and 100 "night economy gathering areas," integrating various nighttime activities to stimulate economic growth [3]. Group 2: Regional Features and Cultural Integration - Regions are focusing on developing unique and engaging nighttime consumption scenes, leveraging local cultural heritage and attractions to enhance consumer experiences [4][5]. - Xi'an's Yongxingfang, a cultural food street, combines traditional performances with modern interactive experiences to attract visitors and promote cultural identity [4]. - Kaifeng is building a diverse night economy ecosystem, integrating night tours, shopping, entertainment, accommodation, and dining, while promoting its historical significance as the first city with a night market in China [4][5]. Group 3: New Experiences and Innovations - New consumption scenarios are emerging, with cities like Xi'an and Kaifeng introducing creative markets and immersive performances to enhance nighttime engagement [7][8]. - Chengdu is linking its night economy with the World Games, launching summer cultural and sports activities, and generating significant nighttime consumer spending [8]. - The integration of technology in cultural experiences, such as augmented reality performances, is being utilized to meet the evolving demands of tourists for immersive cultural experiences [7].
香港媒体盛赞展览 开创传统文化传播新范式
He Nan Ri Bao· 2025-07-21 23:57
Group 1 - The "Remarkable Oracle Bone Script" exhibition in Hong Kong showcases the integration of culture and technology, reviving ancient Chinese civilization and sparking interest in traditional culture in an international city [1] - The exhibition features a section titled "Tracing Back: Witness," which systematically presents the origins and development of Chinese characters, including oracle bone script, and highlights the deep cultural ties between Henan and Hong Kong [1] - The exhibition includes immersive XR films that attract a younger audience, allowing them to experience historical events and cultural heritage interactively, which resonates well with Generation Z [1] Group 2 - The collaboration between Henan Daily and multiple organizations to host the exhibition represents a new paradigm in the innovative dissemination of traditional culture, emphasizing the role of media in promoting Chinese culture globally [2] - The successful hosting of the exhibition in Hong Kong is a source of pride for those from Henan, reflecting a strong sense of cultural identity and achievement [2]