近日，湖北省发改委正式公布第五批省级夜间消费集聚区认定名单，武汉市推选的马客茂Markmall（江岸区）、玫瑰街 （汉阳区）、武汉体育中心文化体育公园（经开区）3家特色集聚区成功入选。至此，自2021年省级夜间消费集聚区认定工 作启动以来，武汉累计获评省级夜间消费集聚区数量已达20家，入选总数持续位居全省第一，充分彰显了武汉夜间消费集 聚区的建设成效，"夜江城"城市IP影响力持续攀升。 下一步，市发改委将锚定"持续领跑"目标，系统化、精准化培育夜间消费集聚区，通过建立动态更新、分层管理的潜力项 目储备库，实现精准培育。强化申报全流程专业辅导，提升项目竞争力，深化"示范创建"与"项目培育"双轮驱动，积极对 近年来，武汉始终以创新姿态引领夜间消费发展潮流，竞争优势持续巩固。2025年，为抢抓消费场景升级带来的发展机 遇，市发改委全力挖掘、推进潜力项目，精心遴选优质项目参与第五批省级认定申报，这一举措不仅体现了扎实的工作基 础，更凸显了项目储备的丰富性与前瞻性。在示范效应释放上，以江汉路步行街等为代表的标杆性夜间消费集聚区，已实 现客单价与顾客停留时长"双提升"，有效带动区域消费提质扩容，为"夜江城"品牌注入更强的 ...

10月24日晚，"悦遵义·SuiYang诗意田园"之诗潮市集消费活动在贵州省遵义市绥阳县盛林生态农场举 行，此次活动紧扣绥阳"中国诗乡"文化品牌与"生态原乡"资源禀赋，以生态农场"诗意田园、自然循 环、生态共生"的乡村农业发展模式为依托，将静态的诗意文脉转化为"沉浸式演绎、互动体验、场景消 费"为一体的动态经济，助力夜间消费。图为节目表演。 记者 瞿宏伦 摄 10月24日晚，诗意田园·茗香伴韵场景吸引市民。 记者 瞿宏伦 摄 10月24日晚，诗意田园·茗香伴韵中的琵琶演奏吸引市民。 记者 瞿宏伦 摄 10月24日晚，孩童在诗意田园·游园竞趣场景中体验"斗棋"。 记者 瞿宏伦 摄 10月24日晚，市民在诗意田园·游园竞趣场景中体验"投壶"。 记者 瞿宏伦 摄 10月24日晚，市民在诗意田园·茗香伴韵中围炉煮茶。 记者 瞿宏伦 摄 10月24日晚，市民在诗意田园·游园竞趣场景中体验"制香"。 记者 瞿宏伦 摄 10月24日晚，节目表演。 记者 瞿宏伦 摄 10月24日晚，市民在诗意田园·游园竞趣场景中体验"蹴鞠"。 记者 瞿宏伦 摄 10月24日晚，节目表演。 记者 瞿宏伦 摄 10月24日晚，市民在诗意田园·茶 ...

Core Insights - The night economy is gaining momentum as a vital sector for consumption and economic growth, with various regions actively exploring diverse business models and experiences to enhance nighttime consumer engagement [1][2][3]. Group 1: Policy and Planning - Local governments are emphasizing the importance of planning and policy guidance to unlock the potential of the night economy, with initiatives like the implementation of consumption promotion measures [2][3]. - In Shaanxi Province, the government has identified the night economy as a key driver for consumption upgrade, launching a series of cultural and tourism activities with a budget of 20 million yuan in consumption vouchers [2]. - Sichuan Province aims to create 20 "never-sleeping landmarks" and 100 "night economy gathering areas," integrating various nighttime activities to stimulate economic growth [3]. Group 2: Regional Features and Cultural Integration - Regions are focusing on developing unique and engaging nighttime consumption scenes, leveraging local cultural heritage and attractions to enhance consumer experiences [4][5]. - Xi'an's Yongxingfang, a cultural food street, combines traditional performances with modern interactive experiences to attract visitors and promote cultural identity [4]. - Kaifeng is building a diverse night economy ecosystem, integrating night tours, shopping, entertainment, accommodation, and dining, while promoting its historical significance as the first city with a night market in China [4][5]. Group 3: New Experiences and Innovations - New consumption scenarios are emerging, with cities like Xi'an and Kaifeng introducing creative markets and immersive performances to enhance nighttime engagement [7][8]. - Chengdu is linking its night economy with the World Games, launching summer cultural and sports activities, and generating significant nighttime consumer spending [8]. - The integration of technology in cultural experiences, such as augmented reality performances, is being utilized to meet the evolving demands of tourists for immersive cultural experiences [7].

Core Insights - The Guangdong night economy is experiencing a revitalization with the launch of the "Yue Night Yue Beautiful" campaign, which will run from July to September 2025, featuring over 200 events focused on night consumption [1] - The total retail sales in Guangdong reached 1.9 trillion yuan from January to May 2023, showing a year-on-year growth of 3.7%, indicating a robust consumer market [1] Group 1: Night Economy Activities - The night economy in Guangdong is characterized by a deep integration of commerce, tourism, culture, and sports, with a focus on multi-format activities such as night markets, night tours, and night performances [2] - The "International Carbohydrate Office" event at the Pearl River attracted significant participation, featuring over 30 food stalls from various countries and a trial tasting mechanism, enhancing the night consumption experience [2][3] - The "Yue Summer Island Music Festival" and "Night (Yes) Qingyuan Show (Show)" are among the planned activities to attract visitors during the summer [3] Group 2: Innovative Consumption Experiences - New consumption experiences are being developed, such as the "Earth-Mars Transfer Station" concept at Tiande Plaza, which aims to create an immersive entertainment complex [4] - The Cyberpunk Sky Street at Zhengjia Plaza has become a hub for young people's nightlife, featuring a giant mechanical art installation and various themed events [4][5] - Zhengjia Plaza aims to provide a comprehensive night experience by integrating cultural and social elements into its offerings, moving beyond traditional shopping [5] Group 3: Policy and Market Dynamics - The growth of the night economy in Guangdong is driven by policy innovation and market vitality, with initiatives like the "Yangcheng Night Market Pilot Zones" allowing outdoor dining areas to enhance consumer engagement [6] - The introduction of a "Night Economy Entrepreneurship Fund" is proposed to support night market vendors and stimulate economic activity [6][7] - Future recommendations include fostering a collaborative night economy ecosystem and encouraging innovation in content, scenes, and operations to create unique nighttime experiences [6][7]