传统文化创新传播

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香港媒体盛赞展览 开创传统文化传播新范式
He Nan Ri Bao· 2025-07-21 23:57
Group 1 - The "Remarkable Oracle Bone Script" exhibition in Hong Kong showcases the integration of culture and technology, reviving ancient Chinese civilization and sparking interest in traditional culture in an international city [1] - The exhibition features a section titled "Tracing Back: Witness," which systematically presents the origins and development of Chinese characters, including oracle bone script, and highlights the deep cultural ties between Henan and Hong Kong [1] - The exhibition includes immersive XR films that attract a younger audience, allowing them to experience historical events and cultural heritage interactively, which resonates well with Generation Z [1] Group 2 - The collaboration between Henan Daily and multiple organizations to host the exhibition represents a new paradigm in the innovative dissemination of traditional culture, emphasizing the role of media in promoting Chinese culture globally [2] - The successful hosting of the exhibition in Hong Kong is a source of pride for those from Henan, reflecting a strong sense of cultural identity and achievement [2]
直播与传统龙舟赛事融合,带动传统民俗升级为“新顶流”
Guang Zhou Ri Bao· 2025-06-02 08:18
Group 1 - The core event of the Dragon Boat Festival in Guangdong has gained national attention, with the "Kuaishou Dragon Boat Season" featuring the Wuzi Dragon Boat Vitality Race in Dongguan, attracting over 20,000 spectators and over 1 billion online viewers through multi-camera live streaming [1][2][3] - The event included 17 dragon boat teams and over 900 participants, showcasing a blend of traditional culture and modern entertainment, such as martial arts performances and creative markets, enhancing community engagement [1][3] - The integration of traditional sports with innovative formats, such as water tug-of-war and 100-meter races, reflects a successful balance between cultural heritage and contemporary appeal, making the event a cultural celebration rather than just a sporting event [3][4] Group 2 - The collaboration between Kuaishou and local cultural organizations demonstrates a commitment to preserving and innovating traditional customs, with the dragon boat races serving as a platform for cultural exchange and promotion [3][4] - The use of advanced technologies, such as AIGC, in events like the Guangzhou International Dragon Boat Invitation Race indicates a trend towards merging traditional sports with modern digital experiences, enhancing viewer engagement [4]