传统文化创新传播
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3600年商都城墙下的新春叙事:阜民里何以成为“文化生活方式目的地”?
Yang Shi Wang· 2026-02-28 02:57
走进阜民里,仿佛步入一座开放式的文化体验空间。小红楼广场上,民谣旋律轻扬,老人孩子随着节奏轻轻摇摆;里仁广场的套圈游戏区,父亲将女儿 稳稳架在肩头,欢笑洋溢在光影之间;梧桐树下,年轻人手持刚兑换的限定文创,在镜头前定格属于自己的新春记忆。在3600年商都城墙的静默守望下,阜 民里以其特有的文化表达,铺展开一幅传统与当代交织、历史与生活共融的新春画卷。 本次新春灯会的观灯动线别具匠心,以五幕递进的形式串联起一场"文化剧场"的沉浸式旅程:"龙马精神""五谷丰登""幻境夕阳""碧水汀兰""福禄纳 财",一步一景,层层递进。从城市精神的昂扬到农耕文明的祈愿,从诗画意境的美学到民间祝福的温度,阜民里不止于点亮灯火,更点亮了人们对"物阜民 丰"这一古老愿景的当代想象。 春节假期虽已落幕,但位于郑州商都国家考古遗址公园旁的阜民里街区,依然涌动着文化的暖流。在刚刚过去的十余天里,这条承载着3600年商都历史 文脉的老街,以一场以"来阜民里,马上享阜"为主题的新春系列活动,将厚重的历史底蕴转化为可感知、可参与、可共享的当代生活场景,让传统文化在时 代脉动中焕发新生。 春节的欢腾余韵未尽,元宵的团圆意蕴已悄然铺展。随着主体活动圆 ...
文化智造彰显衢州产业新动能
Xin Lang Cai Jing· 2026-02-07 17:44
Group 1 - The partnership between KAYOU and the Central Radio and Television Station for the 2026 Spring Festival Gala highlights the growing recognition of KAYOU's cultural and manufacturing capabilities [1][3] - KAYOU's production facility in Kaihua County utilizes highly automated precision production lines, featuring advanced printing and die-cutting systems to ensure high-quality card production [1] - The company emphasizes a commitment to quality through technological innovation, transforming cards from disposable items into valuable cultural collectibles [1] Group 2 - KAYOU has engaged in cultural IP operations, collaborating with over 70 popular IPs, with more than 30% being domestic cultural themes [2] - The company aims to be a "translator" and "disseminator" of Chinese culture, using cards as interactive cultural symbols that resonate with younger audiences [2] - KAYOU's growth reflects the industrial transformation in Quzhou, with projections indicating that its stationery segment will exceed 500 million yuan in revenue by 2024 [2] Group 3 - The collaboration with the Spring Festival Gala is seen as a significant endorsement of KAYOU's integration of culture and manufacturing [3] - KAYOU is producing a series of collectible cards with auspicious meanings for the Spring Festival, which will be featured in the gala's programs [3] - The company's products have reached international markets, including Malaysia and the United States, showcasing the appeal of Chinese cultural creativity [3]
手账界“霉豆腐”出圈,创意撞醒乡愁
Xin Lang Cai Jing· 2026-02-01 19:21
现实 "手账界也有自己的霉豆腐"话题登上热榜。 网络截图 2月1日,记者翻阅社交平台发现,"手账界也有自己的霉豆腐了"和"自制粘土霉豆腐"两条话题持续登上 热榜,分别获得772.6万和511万浏览量,引发广泛关注。不少网友表示,这种创意手工与地域美食结 合,正是年轻人表达情感的又一独特方式。 现象 网上"发酵",传统美食的创意新生 1月30日,小红书博主"熊猫眼"发布的一条"让我把霉豆腐搬进手账"的视频,详细记录了以石塑粘土制 成霉豆腐的过程。霉豆腐表面的"霉斑"经过精心塑造,呈现出毛绒质感。发布仅两天的内容迅速斩获9 万点赞和1.3万收藏,不少网友在评论区留言"太有创意了""这就是外婆做的味道""很久没吃的传统小 吃,有点想家了"…… 记者搜索发现,这并非手作爱好者第一次将食物元素融入手账创作。从粘土面包到毛线寿司,手账文化 中一直存在"食物拟物"。此次霉豆腐受到广泛关注是因为其独特的毛绒质感和强烈的地域特色。该博主 的视频走红后,不少创作者们争相模仿,不仅作品完全参照霉豆腐的外观,更通过不同颜色的粘土混 合、表面纹理的精细处理,试图还原不同地域、不同制作工艺下霉豆腐的细微差别。 创意风潮推动传统美食传播 ...
香港媒体盛赞展览 开创传统文化传播新范式
He Nan Ri Bao· 2025-07-21 23:57
Group 1 - The "Remarkable Oracle Bone Script" exhibition in Hong Kong showcases the integration of culture and technology, reviving ancient Chinese civilization and sparking interest in traditional culture in an international city [1] - The exhibition features a section titled "Tracing Back: Witness," which systematically presents the origins and development of Chinese characters, including oracle bone script, and highlights the deep cultural ties between Henan and Hong Kong [1] - The exhibition includes immersive XR films that attract a younger audience, allowing them to experience historical events and cultural heritage interactively, which resonates well with Generation Z [1] Group 2 - The collaboration between Henan Daily and multiple organizations to host the exhibition represents a new paradigm in the innovative dissemination of traditional culture, emphasizing the role of media in promoting Chinese culture globally [2] - The successful hosting of the exhibition in Hong Kong is a source of pride for those from Henan, reflecting a strong sense of cultural identity and achievement [2]
直播与传统龙舟赛事融合,带动传统民俗升级为“新顶流”
Guang Zhou Ri Bao· 2025-06-02 08:18
Group 1 - The core event of the Dragon Boat Festival in Guangdong has gained national attention, with the "Kuaishou Dragon Boat Season" featuring the Wuzi Dragon Boat Vitality Race in Dongguan, attracting over 20,000 spectators and over 1 billion online viewers through multi-camera live streaming [1][2][3] - The event included 17 dragon boat teams and over 900 participants, showcasing a blend of traditional culture and modern entertainment, such as martial arts performances and creative markets, enhancing community engagement [1][3] - The integration of traditional sports with innovative formats, such as water tug-of-war and 100-meter races, reflects a successful balance between cultural heritage and contemporary appeal, making the event a cultural celebration rather than just a sporting event [3][4] Group 2 - The collaboration between Kuaishou and local cultural organizations demonstrates a commitment to preserving and innovating traditional customs, with the dragon boat races serving as a platform for cultural exchange and promotion [3][4] - The use of advanced technologies, such as AIGC, in events like the Guangzhou International Dragon Boat Invitation Race indicates a trend towards merging traditional sports with modern digital experiences, enhancing viewer engagement [4]