Core Insights - New Oriental's subsidiary, Dayu Culture, launched a "Summer English Reading List" for children, introducing three new English chapter books aimed at enhancing English literacy among children [1][2] - The initiative addresses the growing demand for children's English reading materials in China, as parents and educators seek effective ways to select appropriate books for different reading levels [1][3] Company Overview - Dayu Culture has over 20 years of experience in book planning and focuses on providing high-quality learning and reading services for Chinese families [3] - Since 2016, Dayu Culture has been exploring and developing its English reading offerings for children, creating a comprehensive publishing system that includes picture books, graded readers, chapter books, and classic literature [3] Product Details - The newly launched books include "Rocket Girl," "Rocket Girl's Journey to the West," and "Sherlock Holmes: The Young Detective" (English versions), categorized as initial chapter books and mid-to-high chapter books [2] - These books are supplemented with various resources such as animations, audio, workbooks, and Chinese translations to support children's English learning [2][3] Educational Approach - The reading progression system categorizes books based on age, reading ability, and language difficulty, aiming to facilitate a smooth transition from graded readers to chapter books [1][3] - The combination of books and animations is highlighted as an effective tool to help children overcome challenges in reading comprehension, enhancing their understanding through multi-sensory engagement [3]

Core Insights - New Oriental's Danyu Culture held a conference focusing on family English reading, discussing the development of an English reading progression system for children [1] - Danyu Culture launched three new English chapter books: "Rocket Girl," "Rocket Girl's Journey to the West," and "Sherlock Holmes: The Young Reader's Edition" [1][2] - The company introduced a summer English reading list for children, tailored to different age groups and reading levels, to assist parents in selecting appropriate books [1] Group 1 - The conference emphasized the importance of quality reading resources in promoting children's English learning [1] - "Rocket Girl" is based on the highest-viewed animation on the Little Fox platform, featuring a premium hardcover design [1] - "Rocket Girl's Journey to the West" combines a new IP with traditional Chinese cultural elements [1] Group 2 - Danyu Culture has developed a comprehensive publishing system for children's English reading since 2016, including various types of books [2] - The company aims to facilitate the transition from basic to advanced English reading through a structured progression plan [2] - The reading progression system is designed to align with children's cognitive development and language proficiency levels [2]

Core Insights - The article highlights the expansion of English reading education in China, particularly through the introduction of new English reading products by New Oriental Education Technology Group's subsidiary, Dayu Culture [1][2]. Group 1: Company Developments - Dayu Culture has launched several new English reading products, including "Rocket Girl," "Journey to the West," and "Sherlock Holmes for Teens," building on its previous business experience [1]. - Since 2016, Dayu Culture has been actively exploring the field of English reading for youth, developing a comprehensive publishing system that includes picture books, graded readers, bridge books, chapter books, and classic novels [1]. - The company has created a family English reading progression plan based on original texts, aiming to provide a new path for English reading education [1]. Group 2: Market Performance - The product "Journey to the West" achieved impressive sales, surpassing 125,000 copies in its first year, establishing itself as a benchmark in the initial chapter book category within the competitive children's book publishing industry [1]. Group 3: Industry Perspective - The CEO of New Oriental, Zhou Chenggang, emphasized that reading is not just a tool for language learning but a bridge to a broader world, highlighting the importance of quality content in igniting children's reading passion and fostering lifelong readers [2].