疑似内娱对我开了什么防沉迷系统。 症状已经持续很长一段时间了，就是感觉什么影视剧都看不下去。 古偶一片死寂，现偶少有水花，现实题材扑了又扑……连曾经总让人眼前一亮的志怪题材，也是希望越大，失望越大。 《聊斋》翻拍，在造型阶段就把多少人的期待扼杀在了摇篮里。 此前的《七根心简》，雷声大雨点小，当初宣传有多好，后续成品就有多粗糙，直接劝退。 图源：《七根心简》 就连前阵子，迪丽热巴领衔主演的《枭起青壤》收官，成绩也是差强人意。 开播时热度惊人，后面却一路滑坡，被《大生意人》反超，豆瓣评分堪堪6.1。 在此之前，《枭起青壤》一度被拿来与当年的《灵魂摆渡》系列做对比。 但回看《灵魂摆渡》，三季豆瓣平均分7.5以上，第一季更拿到了8.7的高分。 严格来说，这是一部"烂片"，不过是破烂的"烂"。 很长一段时间里，说起《灵魂摆渡》系列，观众想到的第一个字就是—— "穷"。 第一季中的三位主角，用今天的眼光看，"穷味"简直拔山倒树而来。 夏冬青 （刘智扬 饰）身上的绿制服 常年不换 ，王小亚 （肖茵 饰） 的齐刘海蘑菇头质感一般，赵吏 （于毅 饰） 一件黑风衣 贯穿始终。 桩桩件件，都透露出一个讯息： 搞造 型？ 没钱。 图 ...

Core Insights - "Tang Dynasty Strange Stories 3" has become the fifth drama on iQIYI to surpass 10,000 views within four days of its release, indicating strong audience engagement and interest in the series [1] - The series has received a favorable rating of 8.1 on Douban, setting a record for the fastest rating in the franchise, suggesting positive viewer feedback and potential for further rating increases [1] Company Analysis - Changxin Media, known for its "family workshop" model, has successfully established the "Tang Strange" series as a quality IP in the market without relying on major stars or big IPs [3] - The company has a history of appealing to various age groups, leveraging its past successes in different genres to attract a diverse audience [4] - The production team, often referred to as the "Guo family class," consists of closely-knit members, which allows for better cost control and emotional resonance with the audience [13][15] Audience Engagement - The series effectively captures the attention of both older and younger audiences by addressing themes of family, loyalty, and the struggles of ordinary people, which resonate across generations [19][21] - The "Tang Strange" series has been successful in creating emotional connections with viewers, particularly through its portrayal of relatable characters and their dilemmas [19][21] Market Strategy - Changxin Media's collaboration with iQIYI to explore international markets, particularly in Singapore, reflects a strategic approach to expand its audience base and leverage local resources [12] - The company is also exploring innovative ways to enhance the IP's value through collaborations with gaming and immersive experiences, indicating a forward-thinking approach to content monetization [34] Challenges and Opportunities - The phenomenon of "drama being popular but actors not gaining fame" highlights a unique aspect of Changxin Media's strategy, where the focus is on the quality of the production rather than individual star power [24][29] - The need to further engage younger audiences is critical, as they represent a significant portion of online discussions and consumption, suggesting that future strategies may need to adapt to capture this demographic more effectively [34]

Core Viewpoint - The company is committed to both long-form and short-form content, emphasizing the importance of developing original IPs and maintaining a long-term vision in the industry [1][3][5]. Group 1: Long-form Content Strategy - The company has successfully developed the long-form series "Tang Dynasty Strange Stories," focusing on historical accuracy while allowing for fictional characters [3][5]. - The production process for "Tang Dynasty Strange Stories" involved extensive development and filming time, which has garnered respect from peers in the industry [3][5]. - The company aims to create a sustainable original IP ecosystem, moving away from reliance on web novels and celebrity-driven content [5][9]. Group 2: Short-form Content Strategy - The company is launching the micro-drama "Lion City Mountains and Seas," which is the first micro-drama with an investment exceeding 100 million yuan, showcasing a significant commitment to the short-form market [1][5]. - Other upcoming short-form projects include "Identification," "Soul Ferry: Ten Years," and "Smoke and Rain Mythical Journey," indicating a diverse portfolio of content [7][9][10]. - The rise of vertical short dramas is seen as a new opportunity for the industry, with expectations for the market size to exceed 60 billion yuan this year [15][16]. Group 3: Industry Insights and Challenges - The company acknowledges the challenges faced in the short-form market, including financial losses from earlier projects, but emphasizes the learning experiences gained [18][19]. - The introduction of a "minimum guarantee plus bonus" policy by platforms like iQIYI is viewed as a positive development for the short-form content sector [18]. - The company believes that the boundaries between short-form and long-form content will blur, making both types essential in the future of the industry [19][21].