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《唐诡3》开播4天破万,郭家班又赢了?
3 6 Ke· 2025-11-20 03:36
开播4天后,《唐朝诡事录3》(后文简称《唐诡3》)成为爱奇艺2025年度第五部破万剧。 向来严格的豆瓣网友,对《唐诡3》也青睐有加。11月8日,《唐诡3》台网双端开播,仅3天,豆瓣开分8.1分,并创下了系列最快开分纪录。从观众反馈 来看,第四案《诺皋记》口碑相当不错,豆瓣评分有进一步上升的可能。 遥想2022年,《唐朝诡事录》还是市场上的Nobody,包括主创人员在内的所有人都不确定这部剧投入市场后反馈如何,能否还有下一部。如今一晃三 年,无大IP加持、无大明星的《唐诡》系列俨然成为市场上品质IP的代表。 关于《唐诡》系列的分析已有太多,这次不妨把目光投向该系列的缔造者,内娱为数不多的"家庭作坊"——长信传媒,或者说郭家班。 从中老年到Z世代 一代人有一代人的审美偏好,而长信传媒最特别的地方在于,他们似乎总能打破世代之间的审美隔阂,通过不同类型作品,网罗不同年龄段的观众群体。 在长信传媒还叫做完美建信的时候,他们依靠抗战剧、传奇剧打下属于自己的一片天。 《大秧歌》《打狗棍》都属于那时期的作品,虽然集数超长,动辄七十来集,剧情进展也相当百转千回,但就是有牢牢锁死父母手中遥控器的魔力。社交 媒体上也常有人现身说法 ...
郭靖宇:投资过亿的微短剧定档,后面还有...
Sou Hu Cai Jing· 2025-04-28 14:22
Core Viewpoint - The company is committed to both long-form and short-form content, emphasizing the importance of developing original IPs and maintaining a long-term vision in the industry [1][3][5]. Group 1: Long-form Content Strategy - The company has successfully developed the long-form series "Tang Dynasty Strange Stories," focusing on historical accuracy while allowing for fictional characters [3][5]. - The production process for "Tang Dynasty Strange Stories" involved extensive development and filming time, which has garnered respect from peers in the industry [3][5]. - The company aims to create a sustainable original IP ecosystem, moving away from reliance on web novels and celebrity-driven content [5][9]. Group 2: Short-form Content Strategy - The company is launching the micro-drama "Lion City Mountains and Seas," which is the first micro-drama with an investment exceeding 100 million yuan, showcasing a significant commitment to the short-form market [1][5]. - Other upcoming short-form projects include "Identification," "Soul Ferry: Ten Years," and "Smoke and Rain Mythical Journey," indicating a diverse portfolio of content [7][9][10]. - The rise of vertical short dramas is seen as a new opportunity for the industry, with expectations for the market size to exceed 60 billion yuan this year [15][16]. Group 3: Industry Insights and Challenges - The company acknowledges the challenges faced in the short-form market, including financial losses from earlier projects, but emphasizes the learning experiences gained [18][19]. - The introduction of a "minimum guarantee plus bonus" policy by platforms like iQIYI is viewed as a positive development for the short-form content sector [18]. - The company believes that the boundaries between short-form and long-form content will blur, making both types essential in the future of the industry [19][21].